Community-Building as a Marketing Strategy [with Cat Johnson]

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2 Marketers and a Coworking Podcast

Kevin Whelan & Taylor Mason

19 episodes

11 hours ago

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.

All content for 2 Marketers and a Coworking Podcast is the property of Kevin Whelan & Taylor Mason and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Community-Building as a Marketing Strategy [with Cat Johnson]

2 Marketers and a Coworking Podcast

1 hour 7 minutes

5 months ago

Community-Building as a Marketing Strategy [with Cat Johnson]

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

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https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Cat Johnson joins us for Episode 11 to dive into a topic that’s the backbone of coworking—but also one of its strongest marketing advantages: community-building.

If you’ve been in the coworking world a while (or even if you’re just getting into it), you’ve probably heard of Cat. She’s a content strategist, brand community builder, founder of The Lab and Coworking Convos, and the author of The Daily Co.—a book that’s practically required reading in indie coworking circles.

It’s easy to talk about “community” as a warm-and-fuzzy idea. But if you want to stand out in an increasingly competitive market, community can’t just be a vibe—it has to be your strategy.

In this episode, we talk about:

Why community-building is the “unbuyable” marketing advantage that outlasts paid ads
How to market authentically when your product is human connection
The DNA of great coworking brands—and why it’s upstream of community
How neighborhood marketing turns your space into a local hub
What community looks like for indie brands vs. big operators
How to translate member interactions into powerful marketing language
Why every coworking space should ask: “Who are we without the space?”

Plus:

Cat shares the journey from record stores to coworking community leadership
Kevin and Taylor geek out on gardens, germination, and other analogies
We talk about how even introverts fit into a community strategy

We’re thrilled to have Cat as our first guest—sharing insights you won’t want to miss.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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