How CEOs Can Get More Involved in Marketing

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2 Marketers and a Coworking Podcast

Kevin Whelan & Taylor Mason

19 episodes

11 hours ago

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.

All content for 2 Marketers and a Coworking Podcast is the property of Kevin Whelan & Taylor Mason and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How CEOs Can Get More Involved in Marketing—And Why They Should

2 Marketers and a Coworking Podcast

53 minutes

8 months ago

How CEOs Can Get More Involved in Marketing—And Why They Should

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.

Why?

Because people follow people more than they follow brands.

That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.

In this episode, we discuss:

How founder visibility builds trust and credibility
Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
What types of coworking businesses this works for
How to measure the ROI of building your profile as a CEO/owner
What you can do to get involved in the marketing process

Also:

Kevin breaks down the power of just showing up
We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
Taylor shares how storytelling plays into category creation
We both agree that most people are overthinking it—and underutilizing it

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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