If you have wondered about the Porsche nomenclature, you are not alone. But we start here, with the 911S.
Sources:
Porsche – A brief history of the Porsche 911
https://www.porsche.com/stories/innovation/a-brief-history-of-the-porsche-911/
Porsche Newsroom – Porsche Historical Background: 1948–2025
https://newsroom.porsche.com/en_US/company/porsche-cars-north-america-historical-background-18072.html
Porsche Newsroom – History: 911 S (ST) (1969–1972)
https://newsroom.porsche.com/en/press-kits/911-s-t/History-911-S-ST--1969-to-1972.html
Porsche Newsroom – 60 years of the Porsche 911
https://newsroom.porsche.com/en/press-kits/911-s-t/60-years-of-the-Porsche-911.html
Stuttcars – Porsche 911 – Ultimate Guide (Every Generation & Variant)
https://www.stuttcars.com/porsche-model-research/porsche-911-research/
Wikipedia – Porsche 911
https://en.wikipedia.org/wiki/Porsche_911
Excellence Magazine – 1967 911 S Coupe (911) | Specs
https://www.excellence-mag.com/resources/specs/24
Stuttcars – Porsche 911 S 2.0 (1967–1969)
https://www.stuttcars.com/porsche-911-s-1966/
Hagerty – 1967 Porsche 911 S | Valuation Tools
https://www.hagerty.com/valuation-tools/porsche/911/1967/1967-porsche-911-s
Porsche Newsroom – Plain beauty – Porsche advertising ads between 1964 and today
https://newsroom.porsche.com/en/history/porsche-advertising-ads-between-1964-and-today-10957.html
Welcome, I would like to take this time to reflect and review on 10 things that I have learned and can be taken from the first year of the podcast.
I hope you enjoy it.
The revival of the VW microbus, a car that hopefully was going to be VW's resurgence... What happened? Why did it fail so bad?
Sources:
https://www.thedrive.com/news/vw-calls-off-2026-id-buzz-in-us-and-it-may-never-come-back ()
https://www.youtube.com/watch?v=cIROMJsamug ()
https://www.reddit.com/r/electricvehicles/comments/1kxnmxk/vw_id_buzz_why_is_it_not_working_out_in_the_us ()
https://driveteslacanada.ca/news/vw-pulls-the-plug-on-2026-id-buzz-in-the-u-s/ ()
https://electrek.co/2025/12/19/volkswagen-shelves-electric-minibus-for-us-not-forever ()
https://www.volkswagenstatecollege.com/blog/2025/january/23/volkswagen-id-buzz-vs-kia-ev9.htm ()
https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/our-insights/new-twists-in-the-electric-vehicle-transition ()
https://www.teamvw.com/research/id-buzz-vs-kia-ev9.htm ()
https://www.youtube.com/watch?v=cIROMJsamug (web]
https://www.electrive.com/2025/05/07/vw-to-recall-over-5000-id-buzz-vans ()
https://www.youtube.com/watch?v=cIROMJsamug (web1]
https://evxl.co/2025/12/19/vw-id-buzz-cancelled-for-2026 ()
https://evxl.co/2025/12/19/vw-id-buzz-cancelled-for-2026 ()
https://www.whitehouse.gov/fact-sheets/2025/03/fact-sheet-president-donald-j-trump-adjusts-imports-of-automobiles ()
https://www.cnet.com/home/electric-vehicles/heres-why-people-are-willing-to-pay-more-for-an-ev ()
https://chargedevs.com/features/ev-minivans-vw-id-buzz-lucid-gravity-expand-electrics-into-family-van-territory ()
https://www.utilitydive.com/news/EY-mobility-lens-forecaster-us-fall-behind-china-global-race-evs-hybrids/761448 ()
https://www.youtube.com/watch?v=EeWpglVHKyM ()
https://www.theautopian.com/wtf-is-going-on-with-the-volkswagen-id-buzz ()
https://media.vw.com/releases/1088 ()
https://www.caranddriver.com/news/a62406859/volkswagen-id-buzz-dealer-allocations-on-sale-thanksgiving ()
https://www.creativereview.co.uk/vw-id-buzz-campaign ()
https://www.reddit.com/r/electricvehicles/comments/1kxnmxk/vw_id_buzz_why_is_it_not_working_out_in_the_us ()
https://www.roadandtrack.com/news/a35978649/voltswagen-name-change-shows-vw-has-no-clue ()
https://haigpartners.com/resources/volkswagens-rivian-investment-scout-direct-to-consumer-strategy-and-cupra-introduction ()
https://haigpartners.com/resources/volkswagens-rivian-investment-scout-direct-to-consumer-strategy-and-cupra-introduction ()
https://evannex.com/blogs/news/tesla-vs-legacy-automakers-who-s-leading-the-ev-race-in-2024 ()
https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/our-insights/new-twists-in-the-electric-vehicle-transition ()
https://www.utilitydive.com/news/EY-mobility-lens-forecaster-us-fall-behind-china-global-race-evs-hybrids/761448 ()
https://www.autoblog.com/news/kia-ev9-outselling-hyundai-ioniq-9-comparison ()
What was a good example of the Japanese manufacturing revolution but in cars? We spoke about watches, cameras and now cars. The Datsun 510 came to kick butt.
Sources:
Datsun 510 model overview, specs, variants, and production years: Wikipedia “Datsun 510”.
Narrative history, development story, positioning vs BMW/VW, and enthusiast impact: Silodrome, “A Brief History of the Datsun 510 – Everything You Need to Know.”
Modern retrospective on the 510’s market impact and classic‑car status: Hagerty, “Datsun’s 510 is a fun Japanese classic on the rise.”
General history, design influences, and global model range: The Gentleman Racer, “Everything You Need To Know About The Datsun 510.”
Nissan corporate heritage view of the 510 and its role in U.S. expansion: Nissan Heritage Collection spotlight: Datsun 510 (Nissan USA).
BRE racing program, John Morton, and Trans‑Am U2.5 championships: Petrolicious, “One-On-One With The BRE Datsun 510 And The Man That Drove It To Trans Am Victory.” and Nissan USA Newsroom photo/info page “1971 Datsun 510 BRE #46.”
Additional BRE racing detail and legacy of the #46 car: Z Car Garage, “The 1971 Datsun BRE 510 #46 at Z Car Garage.”
Short historical overview of the Bluebird/510 coupe and its motorsport significance: Japanese Nostalgic Car, “A Brief History of the Nissan 510 Bluebird Coupe.”
Period‑style and retrospective drive review with U.S. pricing/context: MotorTrend Classic, “Drive: Five & Dime, 1968–1973 Datsun 510.”
Is the Watch Industry moral and ethical? What is the difference between Morality and ethics? let's discuss.
Sources:
Human Rights Watch – “The Hidden Cost of Jewelry: Human Rights in Supply Chains and the Responsibility of Jewelry Companies.”
Human Rights Watch – “Sparkling Jewels, Opaque Supply Chains: Jewelry Companies, Changing Sourcing Practices, and Human Rights Due Diligence.”
New York Times – “The Watch Industry Lacks Transparency. That Is Changing.”
Zenith – “Responsible Business Practices Policy.”
Code41 / coverage of Code41’s transparency model and cost breakdowns (e.g., NYT article and brand transparency pages).
Rotation Horlogère – “The Ethics Behind Luxury Watches.”
BlockApps – “Pricing Tactics: How to Maximize Profits in the Luxury Watch Market.”
BlockApps – “Understanding Brand Heritage and Its Impact on Value.”
Watch Advice – “How Much Does It Cost To Produce A Luxury Watch?”
Billow Time – “How Much Does It Cost to Manufacture a Watch?”
Fratello Watches – “Watch Prices Keep Rising — Is Greed Killing The Watch Industry?”
Fratello Watches – “Watch Prices Keep Rising — Is That A Good Thing?”
Luxury Bazaar – “Breaking Down Rolex Prices: Retail vs. Actual Market for Top Models.”
Rotation/industry commentary on machine-made vs hand-assembled movements and efficiency.
Articles explaining why luxury watches are expensive and what drives value (craftsmanship, materials, heritage).
Near Field Communication and Digital Product Passports in the watch industry.
Top 10 Sources:
** Breitling Official Digital Passport Page** - https://www.breitling.com/us-en/about/digital-passport/ - Primary source detailing Breitling's blockchain implementation, the first luxury watch brand to extend the technology to all watches (October 2020).
** Panerai Digital Product Passport Case Study (Arianee)** - https://www.arianee.com/use-cases/panerai-elevating-luxury-watch-ownership-with-digital-product-passports - Detailed documentation of Panerai's DPP launch (October 2023) and Pam.Guard platform features.
** Panerai Official Digital Passport Launch (Arianee)** - https://www.arianee.com/news/panerai-launches-the-new-digital-passport-for-its-watches - Technical overview of Panerai's blockchain integration and ownership transfer mechanisms.
** Protokol: How Blockchain is Transforming the Luxury Watch Industry** - https://www.protokol.com/insights/how-blockchain-is-transforming-the-luxury-watch-industry/ - Comprehensive analysis of blockchain applications in watchmaking, including supply chain transparency and authentication use cases.
** LVMH Aura Blockchain Consortium Announcement** - https://www.pradagroup.com/en/news-media/press-releases-documents/2021/21-04-20-aura-blockchain-consortium.html - Official announcement of the Aura Blockchain Consortium formed by LVMH, Prada, and Cartier, covering Hublot, TAG Heuer, and Dior Watches.
** Verix: Blockchain Authentication Redefines Luxury Transparency** - https://www.verix.io/blog/blockchain-luxury-authentication - In-depth explanation of how blockchain DPPs work for luxury goods, including digital twin functionality and immutability benefits.
** Rolex Patent-Pending Watch Certificate System** - https://www.perpetualpassion.com/en/2024/09/20/rolex-rivoluziona-lautenticazione-chip-nft-e-blockchain-per-proteggere-i-suoi-oro - Detailed analysis of Rolex's August 2024 WIPO patent filing for blockchain-based authentication with NFT chips.
** Chronoexpert: How Blockchain Secures Watch Authentication** - https://chronoexpert.co.uk/how-blockchain-secures-watch-authentication/ - Technical deep-dive covering physical implementation details, NFC chips, QR codes, and practical authentication processes.
** Reddit Discussion: NFC Tags and Serial Numbers for Authentication** - https://www.reddit.com/r/rolex/comments/1gye95q/can_a_warranty_card_with_an_nfc_tag_and_the/ - Detailed technical explanation of how NFC warranty cards work with watch serial numbers and dynamic URL generation using NTAG 424 DNA encryption.
** Europa Star: Decoding Web3 Solutions in Watchmaking - Aura Blockchain** - https://www.europastar.com/the-watch-files/the-digital-transformation-of-watchmaking/1004093881-decoding-web3-solutions-in-watch - Comprehensive overview of Aura Blockchain consortium's implementation across multiple luxury watch brands and AI-based authentication approaches.
Some questions about the last episode triggered the creation of this one. Yes, homologation is still a thing but different than before.
The 911R a statement in 1967 and 2016. Two different cars, similar purpose but different approach.
Sources for this episode:
Porsche Newsroom (official brand history, product specs, strategy, limited production details, promotional narratives)
Classic Driver (detailed model history, original development context, Ferdinand Piëch’s influence)
Revs Institute (historical archives, homologation, racing documentation)
Sports Car Digest (market pricing, auction results, collector context)
Conceptcarz (sales data, historical price references)
GTspirit, Supercars.net, Ecurie (racing, product differentiation, design philosophy)
Excellence Magazine, Love for Porsche (technical specs, motorsport narratives, record achievements)
Kelley Blue Book, Car and Driver, Motor Trend (2016 911R product positioning, testing, price/context)
Autotrader, Sotheby’s Motorsport, Stuttcars (collector and market positioning for both editions)
Everything-PR, BrandVM, Business Model Analyst, MBA Skool, IIDE (marketing strategies and 4P analysis references)
China Daily, AIADA.org (Porsche dealer network evolution/distribution strategy)
GoToTheGrid (motorsport performance brand positioning)
Sports-Purpose (early racing and homologation analysis)
What are discoveries or technology advancements that the watch industry has contributed to the world? Also what are some advancements that the watch industry has adopted from other industries?
Sources:
Seiko/Epson: Technology developed for the world’s first quartz watch and subsequent diffusion into ICs, crystal devices, and broader electronics applications.
Seiko/Epson: World’s first six‑digit field‑effect LCD digital wristwatch and LCD evolution into mainstream displays.
Epson corporate overview: Quartz devices from timepieces to communications infrastructure; GPS radio‑controlled watches; synthetic quartz manufacturing; power‑saving ICs; Magic Lever.
Seiko Museum: Quartz Crisis history and how quartz oscillators, CMOS‑ICs, and LCDs proliferated into IT, telecoms, autos, and networks.
Epson “80‑Year Journey”: Seiko Quartz Astron as inflection point in timekeeping and electronics.
Hoptroff: Technical overview of quartz revolution mechanics and industry impact.
Watchmaking to medtech precision: WatchDec/EPHJ overview of Swiss high‑precision micro‑machining for medical components.
Swiss machining for medical implants and devices (industry practice and tolerances).
CNC Swiss turning’s value in medical device manufacturing (tolerances, micro‑parts).
Décovi: Swiss high‑precision machined parts supplier serving watchmaking and medtech.
easyDec: Precision turning bridging watchmaking and medtech.
IWC x DLR: Ceramic Matrix Composite (CMC) watch cases adapted from aerospace; process, properties, and collaboration details.
IWC Journal: In‑depth CMC explainer with DLR researchers; material hardness, case manufacturing, aerospace linkage.
SJX: Technical details of IWC’s CMC development and uniqueness in watchmaking.
DLR: Communication on technology transfer “from spaceflight to watch case”.
WorldTempus: Carbon fiber in watches and roots in aerospace/automotive composites.
WatchGecko: How anti‑magnetic watches work; rise of silicon and non‑magnetic alloys.
The 1916 Company: Materials and construction used to achieve high anti‑magnetic resistance in modern watches.
Chrono24 Magazine: Overview of anti‑magnetic standards and technologies.
FDA: Framework and examples for sensor‑based digital health technologies, including smartwatches and rings.
Medical Device Network: FDA 510(k) clearance for Cardiosense CardioTag wearable (ECG, PPG, SCG).
Medical Economics: CardioTag FDA clearance details and clinical signal modalities.
EMPR: Clinical evidence context for CardioTag’s multimodal sensing.
Seiko Museum: Alternative power sources for quartz watches (solar, kinetic, thermic) and GPS Solar examples.
Reservoir: Kinetic watch principles and energy conversion (Auto Quartz lineage).
Solios: Solar‑powered watch considerations and consumer‑level sustainability.
NFC Forum recap: Device‑first approach and adoption trends in NFC wearables.
Market insights: NFC smartwatch/wearable payment adoption and market scale.
Wearable payment device market overview (penetration and growth drivers).
Nanalyze: Nanotechnology waterproofing for electronics and wearables.
EDN: How nanotech coatings waterproof smartphones; relevance to compact wearables.
IEEE case study: Reliability of waterproof tests on wearable electronics.
Did you hear about the Michelin Pilot Sport Endurance tires? Let me tell you more about these racing tires.
Key sources include:
Environmental research on tire pollution from Yale Environment 360, Nature journals, EPA assessments, and European regulatory bodies
Michelin corporate announcements on the Pilot Sport Endurance (June 2025 reveal, technical specifications, sustainability data)
Financial data from Michelin's 2024 Annual Results, investor presentations, and third-party market analysis
Motorsport industry reporting from Sportscar365, DailySportsCar, RACER, and official WEC/IMSA communications
Market research from IMARC Group, Allied Market Research, Future Market Insights on sustainable tire markets
Supply chain and manufacturing insights from industry publications and Michelin sustainability reports
Competitive intelligence on Continental, Bridgestone, Goodyear, and Pirelli sustainable tire initiatives
The Hyundai Excel has a special palce in my heart. It was my first car. Rest In Peace flat red.
I said I was going to buy the lens... so I did. I have used it for a while, and because of its recognition in the photography world, I thought it deserved its own episode.
In this episode we analyze Fujifilm, but specifically the X-T series. What are challenges, advantages, what has been good for the brand and how it performs?
Join me today and eplore Grand Seiko as a brand. We touched on Seiko in the past, but Grand Seiko cannot be left behind.
Do you know about the Pebble Beach Concourse d'Elegance? Well do you know what gave birth to it and the whole Car Week stuff? Let me tell you...
In this episode we do a brief market analysis of the Porsche 912. Was it successful or was it a bust?
Hello! thank you for stopping by. In this episode we find out why and how the color filters for B&W photography were created. Find out if they still have a use in the current photography landscape.
Greetings!!! This episode is all about Citizen. How did it come to be? Who came first, Seiko or Citizen? Who is bigger, Seiko or Citizen? Find out here.
Today we look at the Dodge Challenger. A brief marketing review of it and what will happen to the name?
This time we will talk about Japanese watch making. How did it get there? Who triggered it? Who saw the opportunity? This episode was inspired by an episode of Openwork, by Collective Horology. They were discussing about the Industry's most important watches to date, and briefly touched on Japanese watch making. You can catch that episode on the link below:
https://open.spotify.com/episode/7LgdYNHYdZNq0RijRUfO01?si=91190b8a631d450e