Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really.

💡 What’s Inside? • Practical insights from Matt’s experience, blending ideas from Nudge by Richard Thaler and Hooked by Nir Eyal. • How behavioural science can revolutionise organisations. • Why defining the desired behaviour outcome is the key to creating meaningful change. • The connection between financial stress, mental health, and education. • Ethical considerations in behaviour change and the role of diversity in spotting biases. Listen in for an inspiring, quirky, and deeply practical conversation that will leave you buzzing with ideas! Find Matt at https://besci.io Find 42courses at https://42courses.com