Why are 95% of us deficient in the one nutrient that could slash our risk of disease by nearly 30%?In this episode, we chat with Chris Read, founder of the health company Indi. Chris breaks down his journey from the world of sleep products to becoming obsessed with nutrition, revealing the shocking truths about the food industry, from hidden "nasty emulsifiers" to the problems with traditional multivitamins.
Tune in to discover:
Visit Indi at https://indisupplements.com/
Visit 42courses at https://42courses.com
How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer virality rather than wish for it.
Find out more about Mike at retroviral.co.za
Find out more about 42courses at 42courses.com
What you’ll learn
The Holy Trinity that powers modern viral campaigns.
How “My Creepy Teacher” went from a Cape Town shoot to a global hit.
How to build successful creator partnerships.
How to use obsessive curiosity as a career advantage.
Why being “worthy of the news” is the bar that keeps work sharp.
Why are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead.
Rob's Website: https://robcampbell.co
Paula's Website: https://www.linkedin.com/in/paula-bloodworth-3899833
Why do smart, capable women still freeze up when it comes to money?
In this episode of the 42courses podcast, former CNN anchor and author of What’s Up with Women and Money, Alison Kosik, opens up about her own financial journey and why money talk still feels taboo for so many women.From cultural conditioning to salary shame, Alison tackles the myths that keep women financially sidelined. She shares cautionary tales, actionable advice on budgeting and investing, and the one thing every woman needs to do right now to gain control of her finances.It’s equal parts wake-up call and pep talk, and you’ll leave this episode feeling just a little more unstoppable.Read up on Alison's new book here: https://harriman-house.com/authors/alison-kosik/whats-up-with-women-and-money/9781804090534Find out more about 42courses here: https://42courses.com
Chris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why design is moving from minimalism to glorious maximalism. There’s also talk of AI tools, and plenty of gold for anyone looking to break into design.Find out more about José's work at https://www.atla.design/ Find out more about 42courses at https://42courses.com
42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for people to recognise their own biases and emotional responses when investing, plus a whole host of practical ways to make smarter financial decisions.Find out more about Greg at https://www.innovatefinance.com/profiles/greg-b-davies-phd/Find out more about 42courses at https://42courses.com
42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too.You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights.Find out more about Will at https://www.thescienceofstorytelling.com/Find out more about 42courses at https://42courses.com
Economics isn’t just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world.
In this episode, philosopher and economist Erik Angner, author of How Economics Can Save the World, shares how his unique perspective bridges the gap between data and humanity.
Erik’s approachable style and deep insights reveal how economics can tackle some of the world’s most pressing challenges, from climate change to our pursuit of happiness.
Follow Erik on LinkedIn https://www.linkedin.com/in/erikangner/
and in Bluesky https://bsky.app/profile/erikangner.com
What can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner. From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals navigating today’s complex and unpredictable world. Discover: - The art of active listening and how it shapes better outcomes. - Proven techniques for negotiating as a conversation between real people! - How to apply negotiation principles to leadership and daily interactions. This episode is packed with stories and lessons to inspire you about communication and connection. Enjoy. Find out more about Nigel at https://www.nigeltaberner.com
42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing.
Find out more about Dan at: https://danariely.com
Find out more about 42courses at: https://42courses.com
Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year! Learn more about us at https://42courses.com
Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really.
💡 What’s Inside? • Practical insights from Matt’s experience, blending ideas from Nudge by Richard Thaler and Hooked by Nir Eyal. • How behavioural science can revolutionise organisations. • Why defining the desired behaviour outcome is the key to creating meaningful change. • The connection between financial stress, mental health, and education. • Ethical considerations in behaviour change and the role of diversity in spotting biases. Listen in for an inspiring, quirky, and deeply practical conversation that will leave you buzzing with ideas! Find Matt at https://besci.io Find 42courses at https://42courses.com
This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science.
You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more.
Enjoy.
The Housefly Effect Book: https://amzn.to/3OcmBYR
B.R.A.I.N Creative: https://braincreatives.nl/wie Behavioural Insights Nederland: https://behaviouralinsights.nl
On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process.
Enjoy the show!
Find out more about Pedro here.
Find out more about João here:
Find out more about us at https://42courses.com
Conor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions. You'll also get lots of incredible recommendations for exploring various AI tools and resources to enhance productivity and creativity.
Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage.
This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show.
The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes
Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales.
If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com
Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss rituals for overcoming challenges and their adaptation in the digital age. Tune in for a fascinating conversation on the profound impact of rituals!
Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses. To learn more about Todd, head to: https://www.toddhenry.com To learn more about our creative courses, go to https://42courses.com
We decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came. We asked GPT about privacy, creativity, and the future of AI, as well as some fun "would you rather" questions at the end. We hope you enjoy this podcast. It's for sure the first time I've interviewed an AI machine, and I am almost certain it won't be the last, either! Let us know what you think! We're creating a new AI for marketers course at 42courses, to sign up, go to: https://42courses.com