Mike Sharman: Make It Newsworthy, A Viral Playbook

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42courses Podcast

42courses

96 episodes

1 week ago

The 42courses Podcast Bite-sized brilliance from the world’s smartest minds. We make big ideas simple, useful, and often funny. Think behavioural science, creativity, business, and psychology...minus the boring bits.

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Mike Sharman: Make It Newsworthy, A Viral Playbook

42courses Podcast

46 minutes 24 seconds

2 months ago

Mike Sharman: Make It Newsworthy, A Viral Playbook

How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer virality rather than wish for it.

Find out more about Mike at retroviral.co.za

Find out more about 42courses at 42courses.com

What you’ll learn

The Holy Trinity that powers modern viral campaigns.
How “My Creepy Teacher” went from a Cape Town shoot to a global hit.
How to build successful creator partnerships.
How to use obsessive curiosity as a career advantage.
Why being “worthy of the news” is the bar that keeps work sharp.