The Housefly Effect

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42courses Podcast

42courses

98 episodes

3 weeks ago

The 42courses Podcast Bite-sized brilliance from the world’s smartest minds. We make big ideas simple, useful, and often funny. Think behavioural science, creativity, business, and psychology...minus the boring bits.

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The Housefly Effect

42courses Podcast

42 minutes 6 seconds

1 year ago

The Housefly Effect

This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science.

You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more.

Enjoy.

The Housefly Effect Book: https://amzn.to/3OcmBYR

B.R.A.I.N Creative: https://braincreatives.nl/wie Behavioural Insights Nederland: https://behaviouralinsights.nl