We sit down with Jessica Pearson of the Bentonville Moves Coalition to map out how a bold goal—30 miles of safe, connected routes in three years—turned biking and walking into everyday options for getting to school, work, and everywhere in between. Jessica shares how the city fast‑tracked a 90‑mile master plan, why protected bike lanes and bike boxes reduce friction for everyone on the road, and how celebration—through ribbon cuttings and groundbreakings—keeps community and leaders aligned ar...