What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business. Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through ad...
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What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business. Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through ad...
What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business. Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through ad...
In this raw and real episode, Nata Salvatori is joined by trauma-informed coach and photographer Renee Bowen for a conversation that cuts through the surface. They unpack what’s hiding beneath your to-do list: nervous system dysregulation, unconscious money stories, and the invisible weight so many high-achieving women carry. Renee shares her journey from a small-town Louisiana girl with a psych degree and two dogs to a multi-passionate CEO in LA running two successful businesses. They dive d...
Women are launching businesses in record numbers — 49% of new businesses in 2024 were started by women. But here’s the kicker: we’re still getting a fraction of the funding, visibility, and recognition that male founders get. And the worst part? A lot of the gap comes from our own behavior. In this powerful solo episode, Nata Salvatori breaks down the real reasons women are playing small in business — from early conditioning around risk and politeness, to the very real data on pricing, speaki...
This one’s going to hit home for the high-functioning, self-led, overachieving CEOs who are secretly exhausted. In this episode, Nata Salvatori welcomes trauma psychologist and founder of The Method, Farya Barla, for a deep conversation about the silent patterns running your business into the ground. They talk about how trauma isn’t always loud or obvious. Sometimes it’s the reason you won’t ask for help. Sometimes it’s why you’re overdelivering and undercharging. Sometimes it’s what’s hiding...
What if you could make smarter marketing decisions in 90 minutes a month? In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you. We talk about: Why tracking m...
This one’s for the founder who’s done all the “right” things—built the business, hit the revenue goals—but still feels stuck doing too much, too often, with too little joy. Holly Haynes, host of Crush the Rush, joins me for a conversation about what it really takes to grow a life-first business that lasts. A former corporate strategist, Holly started her business with zero intentions to scale—and ended up retiring her husband, building a dream team, and traveling quarterly with her twins, all...
Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? I recently participated in a roundtable discussion at Mic Check Retreat with an incredible group of podcasters. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory. In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changi...
Feeling overextended, stretched thin, or just ready for a smarter way to scale? This week, I'm opening my Black Friday Vault with a twist: one offer per day. For 24 hours only. Inside this bonus episode, I’m walking you through each offer—who it’s for, what it fixes, and why it’s designed to help you grow faster without drowning in more to-dos. If you’re already overspending on time and feel the pressure to be marketing, ops, and delivery all at once, this is your lifeline. From fast-cash min...
If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build. Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows y...
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO. In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being f...
This episode isn’t just inspiring—it’s a game plan for getting your financial house in order. Nata sits down with money mentor Penelope Jane Smith, who went from being nearly financially free to losing everything in the 2008 crash—and rebuilt herself into a multi-millionaire and thought leader in women’s wealth. They talk about what the financial world gets wrong about women, how to calculate your personal freedom number, and why passive income is not just possible—but necessary. If you’re ov...
You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews. In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews. Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing...
What do theology, wedding photography, and email list-building have in common? Davey Jones. This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining ma...
This episode is a must-listen for any creative founder who’s hit a growth ceiling and knows it’s not about doing more—it’s about unlearning what’s no longer working. Inspired by a client interview and a powerful live panel, Nata walks you through 10 beliefs that keep entrepreneurs stuck in operator mode instead of leading like a CEO. Inside, you’ll hear how pricing from your own wallet is sabotaging your value, why your self-worth has nothing to do with your sales, and how to delegate like a ...
Nicole Richards thought she had it all figured out. A booming bridal makeup business, her name in glossy magazines, and a studio full of artists. But beneath the gloss, something else was stirring. In this conversation, Nicole shares how a quiet whisper—followed by a literal crash—led her to shut down a thriving career and embrace a completely new path as a whole-life coach. Her story is a masterclass in following divine nudges, staying humble through success, and building a business that ali...
Ever stare at your bank statement and feel personally victimized by tax season? You’re not alone—but you could be more prepared. In this episode, Nata Salvatori brings on wedding photographer and tax educator Heather Leicy, who went from architecture student to creative CEO with a tax-savvy twist. They talk about everything from saving for the slow season to how to talk to your CPA like a boss (yes, really). You’ll get the exact steps Heather took to transition careers without financial chaos...
When Brittany Webb got laid off, it wasn’t the end. It was the spark. In this candid episode, licensed therapist and founder of Better Minds Counseling Services reveals how being unheard at work pushed her to build the practice she never had. She walks us through the fears, freedom, and false starts of launching a virtual private practice while still employed. We talk real numbers (spoiler: it's cheaper to start than you think), real talk on hiring (spoiler: enthusiasm over resumes), and what...
Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources on the internet. Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from...
What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state. In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pi...
What if the thing keeping you stuck isn’t lack of time—but your inability to let go? In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity. Tressa shares how she accidentally grew her agency from one client to a 12-person team, the ha...
What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business. Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through ad...
