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Ads Actually
Alvaro Berrios
8 episodes
6 days ago
Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.
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Marketing
Business
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All content for Ads Actually is the property of Alvaro Berrios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.
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Marketing
Business
Episodes (8/8)
Ads Actually
Ep8: Andromeda Campaign Structure

Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the algorithm, not against it!

In this step-by-step blueprint, discover:


- The ideal campaign structure for Andromeda optimization

- How to set up ad sets that align with the new algorithm

- Creative strategies that Andromeda rewards

- Targeting approaches that maximize algorithm efficiency

- Budget and bidding settings optimized for Andromeda

- Common campaign structures that NOW hurt performance


Stop fighting the algorithm! Campaigns built specifically for Andromeda are seeing dramatically better results - and this tutorial shows you exactly how to build them.


Perfect for: Facebook advertisers, media buyers, and marketers who want to maximize their campaign performance by aligning with Meta's latest algorithm update.


Build your campaigns the RIGHT way and let Andromeda work FOR you!


Whether you're just getting started or you're spending $50K/month, we can help!


✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

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2 weeks ago
14 minutes 37 seconds

Ads Actually
Ep7: Andromeda

Over the last year, Meta has rolled out Andromeda - their latest algorithm update that's changing how ads are delivered and optimized! Every advertiser needs to understand what changed and how to adapt their campaigns.


In this critical breakdown, discover:


- What the Andromeda algorithm update actually changes

- How this affects your current campaign performance

- Key differences from the previous Meta algorithm

- Strategic adjustments you need to make RIGHT NOW

- What's working better (and worse) after Andromeda

- How to optimize campaigns for the new algorithm


Ignore this update at your own risk! Advertisers who adapt quickly will gain a massive competitive advantage while others struggle with declining performance.


Perfect for: Facebook advertisers, media buyers, and marketers who need to stay ahead of platform changes and maintain (or improve) their campaign performance.


Whether you're just getting started or you're spending $50K/month, we can help!


✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

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3 weeks ago
22 minutes 54 seconds

Ads Actually
Ep6: Google Performance Max Part 2

Ready to launch your Google Performance Max campaign? This complete step-by-step tutorial shows you EXACTLY how to set up Performance Max for optimal results from day one!


In this comprehensive setup guide, discover:


  • Complete walkthrough of every Performance Max setting
  • Which settings to choose for best performance
  • Critical settings to AVOID that kill campaign success
  • Asset group optimization strategies
  • Bidding and budget recommendations
  • Common setup mistakes that waste thousands in ad spend


This is the EXACT setup process I use for high-performing Performance Max campaigns. Follow along and get it right the first time!


Perfect for: Business owners and marketers ready to launch their first Performance Max campaign or optimize existing ones for better results.


Make sure you watched Part 1 first to understand if Performance Max is right for your business!


Whether you're just getting started or you're spending $50K/month, we can help!


✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

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1 month ago
22 minutes 41 seconds

Ads Actually
Ep5: Google Performance Max Part 1

Google Performance Max: the campaign type everyone's talking about—and the one that confuses the hell out of most business owners.


If you've looked at Performance Max and thought, "Where do I even start?" or "Why isn't this working?"—you're not alone.


This is Part 1 of my Performance Max deep dive, where I simplify the chaos and show you exactly how to set it up without losing control of your budget.


In this episode, you'll discover:


  • What Performance Max actually is (in plain English)
  • When you should use it—and when you absolutely shouldn't


Performance Max can be powerful—but only if you set it up right. Let's get you started the smart way.


Whether you're just getting started or you're spending $50K/month, we can help!


✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

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1 month ago
17 minutes 12 seconds

Ads Actually
Ep4: The BEST Way To A/B Test In Meta

You've heard it a million times: "You need to A/B test your ads!" But when you try it, you either get confusing results or no clear winner at all.


Here's the truth: most people are testing wrong. And Meta's platform doesn't make it easy.


Stop guessing. Start testing the right way. This episode will save you thousands in wasted ad spend.


Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: https://www.alvaroberrios.com/schedule-a-call

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1 month ago
12 minutes 31 seconds

Ads Actually
Ep3: Are Your Ads Generating New Instagram Followers?

Meta just added a game-changing new metric that every advertiser needs to know about! You can now track Instagram Follows from ANY campaign objective - not just engagement campaigns. This reveals hidden growth happening in your ad campaigns!


This isn't just vanity metrics - Instagram followers directly impact your organic reach, social proof, and long-term marketing success. Don't ignore this valuable data!

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1 month ago
7 minutes 19 seconds

Ads Actually
Ep2: How to Get Higher Quality Leads With Meta

Getting clicks is easy. Getting leads that actually turn into customers? That's where most business owners lose money.


If your Meta ads are attracting tire-kickers, freebie-seekers, or people who ghost after one message, this episode is your fix.


Stop paying for leads that go nowhere. Tune in and learn how to attract people who are actually ready to buy.

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2 months ago
15 minutes 4 seconds

Ads Actually
Ep1: Welcome To Ads Actually!

You're spending money on ads, but nothing seems to work the way it's supposed to. The "gurus" make it sound easy, but when you try their tactics, you're left confused and broke.


Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines.


If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Show more...
2 months ago
8 minutes 10 seconds

Ads Actually
Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.