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Advertising Specialty Institute
ASI
500 episodes
1 week ago
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
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Business
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The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
Show more...
Business
Episodes (20/500)
Advertising Specialty Institute
Justin Washburn on Creating Repeat Business in Print & Promo
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
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1 week ago
17 minutes 57 seconds

Advertising Specialty Institute
Promo Insiders: The Impact of Counselor’s 2025 Product of the Year
Personalized accessories – Counselor’s 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it’s made such an impact.
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1 week ago
16 minutes 26 seconds

Advertising Specialty Institute
Promo Insiders: Avoid Greenwashing and Grow Sales With Data-Driven Sustainability Practices
Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.
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2 weeks ago
15 minutes 39 seconds

Advertising Specialty Institute
Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor
Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
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3 weeks ago
6 minutes 51 seconds

Advertising Specialty Institute
Branding Together: Previewing the 2026 Sustainable Merch Summit
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
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3 weeks ago
52 minutes 50 seconds

Advertising Specialty Institute
International Trade Negotiations, Supply Chain Destruction and the Legality of Trump's Tariffs
In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.
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1 month ago
13 minutes 31 seconds

Advertising Specialty Institute
Branding Together: Unboxing the Power of Custom Packaging
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
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1 month ago
45 minutes 40 seconds

Advertising Specialty Institute
Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
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1 month ago
24 minutes 20 seconds

Advertising Specialty Institute
Convergence Corner: Harnessing Creativity & Finding Repeat Customers with Jeff Grippando
The president of GBS BrandConnect traces his career from print beginnings to full-service present.
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1 month ago
17 minutes 52 seconds

Advertising Specialty Institute
Promo Insiders: The Next 5 Years of Tech from the ASI Power Summit
Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.
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1 month ago
15 minutes 10 seconds

Advertising Specialty Institute
Branding Together: Reflections on M&A Activity With Rusty Pepper
Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.
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1 month ago
18 minutes 27 seconds

Advertising Specialty Institute
Promo Insiders: Reflections from PRINTING United Expo 2025
ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year’s show, held Oct. 22 to 24 in Orlando.
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1 month ago
22 minutes 43 seconds

Advertising Specialty Institute
Promo Insiders: AI, Tariffs and Highlights from the ASI Power Summit
ASI Media’s editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.
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2 months ago
20 minutes 56 seconds

Advertising Specialty Institute
Convergence Corner: Premier Press's Laura Mazy & Geoff Brown Talk Kitting Creativity & USPS Woes
Premier Press transformed from print provider to full-service firm with the addition of promotional products.
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2 months ago
11 minutes 17 seconds

Advertising Specialty Institute
Promo Insiders: Seasonal Sweets & Q4 Sales Tips
In this episode, ASI Media editors Theresa Hegel, Sara Lavenduski, Tara Lerman and Hannah Rosenberger sample fall goodies and break down some tips for promo pros this gifting season.
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2 months ago
26 minutes 8 seconds

Advertising Specialty Institute
Jeremy Picker Shares His Secrets to Creative Merch Design
In this episode of Branding Together, the CEO and creative director of AMB3R, talks about how he got his start in the apparel and promo industries, and where he draws inspiration for his projects.
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2 months ago
1 hour 17 minutes 30 seconds

Advertising Specialty Institute
Promo Insiders: Economist Mary Kelly on Tariffs and Geopolitical Concerns
Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.
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2 months ago
9 minutes 40 seconds

Advertising Specialty Institute
Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry
The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.
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2 months ago
12 minutes 31 seconds

Advertising Specialty Institute
Branding Together: The Latest Trends in Print & Promo
In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.
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3 months ago
8 minutes 43 seconds

Advertising Specialty Institute
ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot
ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/
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3 months ago
11 minutes 18 seconds

Advertising Specialty Institute
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.