Most farming families don’t fail because they can’t run a business. They fail because the family part was never properly prepared. Not long ago, the idea of having a coach in agriculture sounded odd — even unnecessary. Today, some of the most switched-on, asset-rich families in the country are quietly asking a different question: who’s actually helping us stay aligned as a family while everything else gets bigger, faster, and more complex? This mini episode challenges the assumption that coac...