We must dispel the false narrative that South Africa’s farming sector is under siege. This sector has flourished since the dawn of democracy in 1994. We have seen its value more than double, and exports are expanding. We are now the only African country in the top 40 global agricultural exporters. If there were indeed an attack on the farming sector, we wouldn’t be seeing such success. Another danger we must not underestimate is the negative image the false narratives create. We are an export-oriented farming sector, and therefore, we must protect the image of this sector in the world market. Listen to the podcast for more information. Richard Humphries and Sam Mkokeli produce this podcast.