Is Your Marketing Career Safe from AI? Ryan Law’s 6-Point Defense Plan

Sam Altman predicts that 95% of what marketers do will eventually be handled by AI, and Microsoft claims that copywriters are at the top of the replacement list. So, is your marketing career in trouble?

To answer this, we sat down with Ryan Law, our Director of Content Marketing. Ryan’s been experimenting with AI since the GPT-3 closed beta in 2020 and has developed a concrete plan for not just surviving—but thriving—in the age of AI.

In this episode, Ryan breaks down his 6-point defense plan to future-proof your career. We argue about the death of skyscraper content, why taste is more valuable than technical skill, and why marketers need to be more like rockstars.

What you’ll learn in this episode:

(00:00) Intro

(00:48) Ryan Law’s AI “Origin Story”

(04:56) Will AI take your marketing job?

(15:10) The Right Way to Use AI in Your Workflow

(22:24) Why “Taste” is Your Most Valuable Skill Now

(32:00) The Death of Skyscraper Content

(41:51) Using AI to Learn New Skills (Like Python)

(49:25) Be a Rockstar, Not a Session Musician

We hope you enjoyed this episode of Ahrefs Podcast! Be sure to like, subscribe, and tell a friend.

Where to find Ryan:

LinkedIn: https://www.linkedin.com/in/thinkingslow/

X: @thinking_slow

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

Referenced:

OpenAI: https://openai.com/

Microsoft: https://www.microsoft.com/

Seer Interactive: https://www.seerinteractive.com/