Is Your Marketing Career Safe from AI? Ryan Law’s 6-Point Defense Plan
Sam Altman predicts that 95% of what marketers do will eventually be handled by AI, and Microsoft claims that copywriters are at the top of the replacement list. So, is your marketing career in trouble?
To answer this, we sat down with Ryan Law, our Director of Content Marketing. Ryan’s been experimenting with AI since the GPT-3 closed beta in 2020 and has developed a concrete plan for not just surviving—but thriving—in the age of AI.
In this episode, Ryan breaks down his 6-point defense plan to future-proof your career. We argue about the death of skyscraper content, why taste is more valuable than technical skill, and why marketers need to be more like rockstars.
What you’ll learn in this episode:
(00:00) Intro
(00:48) Ryan Law’s AI “Origin Story”
(04:56) Will AI take your marketing job?
(15:10) The Right Way to Use AI in Your Workflow
(22:24) Why “Taste” is Your Most Valuable Skill Now
(32:00) The Death of Skyscraper Content
(41:51) Using AI to Learn New Skills (Like Python)
(49:25) Be a Rockstar, Not a Session Musician
We hope you enjoyed this episode of Ahrefs Podcast! Be sure to like, subscribe, and tell a friend.
Where to find Ryan:
LinkedIn: https://www.linkedin.com/in/thinkingslow/
X: @thinking_slow
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
Referenced:
OpenAI: https://openai.com/
Microsoft: https://www.microsoft.com/
Seer Interactive: https://www.seerinteractive.com/
Clay went from zero revenue to a 3.1 billion dollar valuation in just 2 years. Was it luck, skill, or are they just riding the AI hype bubble?
Meet Bruno Estrella, the Head of Marketing at Clay. He joined when the company was just 20 people and helped build one of the most effective partner and community-led marketing engines in SaaS.
In this episode, Bruno reveals Clay’s full growth playbook, from the influencer strategy that popularized the “GTM Engineer” role to the strategy behind their 7-figure campaigns.
Here’s what you’ll learn:
00:00 Intro
00:53 The GTM Engineer: How Clay created a new role through influencers
07:13 The story behind Clay’s iconic “Play-Doh” branding
09:55 How to split marketing for self-serve vs. enterprise
16:26 Clay’s programmatic SEO play generating 60 percent of their traffic
21:27 Why Clay uses Substack instead of a traditional blog
25:33 The playbook for scaling to hundreds of global events
31:09 How to get the right people to attend your events
38:20 Why adding a service arm accelerates enterprise revenue
40:57 How Clay uses its own product to grow
45:00 Clay’s social media and executive content strategy
51:31 The strategy behind Clay’s 7-figure billboard campaigns
55:41 Your brand is your advertising budget
01:00:28 The secret to hiring A-players
01:05:15 Clay’s single most effective growth tactic
Where to find Bruno:
LinkedIn: https://www.linkedin.com/in/brunoestrella/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
Referenced:
Clay: https://www.clay.com/
OpenAI: https://openai.com/
HubSpot: https://www.hubspot.com/
Anthropic: https://www.anthropic.com/
Webflow: https://webflow.com/
Substack: https://substack.com/
Miro: https://miro.com/
Gong: https://www.gong.io/
ClickUp: https://clickup.com/
Crypto.com: https://crypto.com/
Influencer marketing might be the most hyped growth channel right now. But here’s the problem: most companies are burning money on it. How do you know which influencers are legit and which ones are just gaming the system before you waste your budget?
Meet Jeremy Boissinot, founder of Favicon, an influencer marketing platform that has analyzed over 500,000 LinkedIn creators to understand the data signals behind real expertise vs algorithm hacks. In this episode, Jeremy breaks down the red flags that can save you from losing tens of thousands on a bad campaign.
Here’s what you’ll learn:
00:00 Intro
01:17 The rise of fake influencers in B2B
03:18 How LinkedIn influencers fake follower counts
07:10 AI-generated comments and the Dead Internet Theory on LinkedIn
11:33 The real motivation behind spam commenting
17:27 How to measure an influencer’s true authenticity
23:58 Are influencer engagement pods still a thing?
31:16 Trust is the new currency: separating experts from algorithm hackers
36:22 Can you spot AI-generated content?
39:27 How to measure content originality
44:12 Why 95 percent of influencer campaigns fail (and why it’s usually the advertiser’s fault)
50:15 Why Reddit is the next big B2B marketing channel
Where to find Jeremy:
LinkedIn: https://www.linkedin.com/in/jeremyboissinot/
Website: https://www.favicon.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
Referenced:
Justin Welsh: https://www.linkedin.com/in/justinwelsh/
Substack: https://substack.com/
Reddit: https://www.reddit.com/
Skool: https://www.skool.com/
If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?
To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick’s been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.
In this episode, we dive deep into how AI chatbots pull information, how to get your brand mentioned by them, and why AEO might not be as new as it sounds.
Here’s what you’ll learn:
(00:00) Intro
(02:05) Do AI bots render JavaScript? The surprising answer
(04:20) To get cited by AI, should your content be the same or different?
(10:18) How Large Language Models (LLMs) actually work
(15:10) The most important AEO tactic isn’t SEO—it’s this
(20:00) Actionable tactics to control what AI says about you
(26:20) Why a Korean search query might cite an English page
(29:39) AEO is bringing desktop optimization back—here’s why
(32:00) How to repurpose content for maximum AEO impact
(36:20) Why YouTube is a bigger opportunity than ChatGPT today
(41:20) Using communities, PR, and affiliates to shape your AI narrative
(44:10) The big secret: Answer Engine Optimization is just good marketing
Connect with Patrick:
X: @patrickstox
LinkedIn: patrickstox
Connect with Tim:
X: @timsoulo
LinkedIn: timsoulo
Website: timsoulo.com
AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.
But in this new “Wild West,” who can you actually trust?
Meet Ryan Law, Ahrefs’ Director of Content Marketing.
Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).
If you’ve been waiting for a credible, data-backed guide to getting your brand and content visible in AI search — this is it.
What you’ll learn in this episode:
00:00 — Intro
01:06 — The Current State of AI Search
03:46 — 3 Ways to Influence Your AI Visibility
07:55 — The “Era of Off-Page SEO”: Why Mentions Are the New Backlinks
14:48 — Optimizing the Content Types AI Prefers to Cite
18:33 — How to Write for AI (and Humans)
25:51 — Finding and Fixing “Hallucinated URLs” from AI
27:18 — The Untapped Training Data Sources LLMs Love
28:37 — How to Perform a Content Gap Analysis for the AI Era
32:56 — The #1 Technical Mistake in Answer Engine Optimization
34:40 — Fan-Out Queries: How AI Actually Searches Google
39:50 — The Spam Strategy You Must Avoid
41:00 — A Simple 2-Category Framework for AEO
42:32 — AI Search vs. Google’s AI Overviews
44:50 — Outro
Connect with Ryan:
LinkedIn — https://www.linkedin.com/in/thinkingslow/
X — @thinking_slow
Connect with Tim:
LinkedIn — https://www.linkedin.com/in/timsoulo/
X — @timsoulo
Website — https://www.timsoulo.com/
If you enjoyed this episode, don’t forget to follow the Ahrefs Podcast and share it with a friend.
Referenced:
Ahrefs Brand Radar — https://ahrefs.com/brand-radar
Ahrefs Site Explorer — https://ahrefs.com/site-explorer
Ahrefs Web Analytics — https://ahrefs.com/webmaster-tools
Clearscope — https://www.clearscope.io
G2 — https://www.g2.com
Reddit — https://www.reddit.com
Quora — https://www.quora.com
Employee-generated content isn’t just a trend — it’s the future of marketing.
In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.
Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.
She breaks down the powerful “Triple A Effect” of EGC:
Attracting top talent,
Retaining engaged staff,
And accelerating sales with real product showcases.
You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.
Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.
In this episode:
(00:00) Intro
(01:57) What is Employee-Generated Content (EGC)?
(03:32) Posting from employee accounts vs company accounts
(09:27) Using EGC to help with employee disengagement and recruiting
(15:35) Examples of successful Day in the Life videos
(21:00) Frameworks for EGC videos
(31:59) Does trend-jumping work for companies?
(35:36) Misconceptions about EGC
(41:26) Hacks for making solid short-form videos
(48:00) Consulting vs outsourcing for social media content
(50:13) The ROI of short-form video for businesses
(55:42) Making the shift from sales to social media
(58:15) Outro
We hope you enjoyed this episode of the Ahrefs Podcast!
Be sure to like, subscribe — and tell a friend.
Where to find Melissa:
LinkedIn: Melissa Laurie
Website: oysterlymedia.com
Where to find Tim:
LinkedIn: Tim Soulo
X: @timsoulo
Website: timsoulo.com
AI Overviews are changing search — but not in the way Google wants you to think.
In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.
Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise.
But this isn’t just about traffic.
Kevin argues that SEO isn’t dying — it’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.
In this episode:
(00:00) Intro
(02:39) How is search changing?
(06:20) Revenue vs traffic
(10:30) How AI Overviews are changing
(13:46) Join Kevin at Ahrefs Evolve
(14:23) How to show up in AI Overviews (and is it even useful?)
(20:10) AI Overview volatility
(26:02) Queries vs prompts
(31:11) External validation: the key to ranking on AI Overviews
(35:13) Is SEO dead?
(42:50) Ranking in AI Overviews vs ChatGPT
(49:18) What you should be optimizing with AI
(01:05:42) Vibe coding in action
(01:07:21) Outro
We hope you enjoyed this episode of the Ahrefs Podcast!
Be sure to like, subscribe — and tell a friend.
Where to find Kevin:
LinkedIn: Kevin Indig
X: @Kevin_Indig
Website: mkt1.co
Where to find Tim:
LinkedIn: Tim Soulo
X: @timsoulo
Website: timsoulo.com
Referenced in this episode
👤 People
Dmitry Gerasimenko
Ryan Law
Rand Fishkin
Eric Siu
🏢 Companies & Brands
Ahrefs
OpenAI
Similarweb
ChatGPT
Ramp
🛠️ Tools / Platforms
Claude
Humata AI
AirOps
v0 by Vercel
Cursor
Relevance AI
📚 Frameworks & Concepts
AI Overviews (Google SGE)
Vibe Coding
Zero-Click Searches
First Mover Advantage
Information Gain (SEO Strategy)
#SEO #GoogleAI #AIOverviews #AhrefsPodcast #KevinIndig #SearchMarketing #DigitalMarketing #AIContent #LLMSearch #ZeroClickSearches #ContentStrategy #AIinMarketing #VibeCoding #MarketingAutomation #aiseo
Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).
After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions.
She’s seen it all.
We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer trend, and her personally coined Fuel and Engine Framework that identifies which part of a broken marketing machine needs fixing.
In this episode:
(00:00) Intro
(01:38) How Will AI Change Startup Marketing and Advising?
(07:53) The First Steps to Startup Marketing
(14:56) Join Emily at Ahrefs Evolve
(15:35) The 12 Marketing Advantages Framework
(16:43) Getting Your Messaging and Positioning Right
(22:40) The Fuel and Engine Framework
(28:59) The 30% Juice Rule for Startups (DEBUNKED)
(34:57) The Difference Between Product Marketing and Content Marketing
(40:11) Examples of Ultra-Successful Campaigns & Measuring the ROI
(49:13) Category Creation vs Roles
(51:28) The Rise of Ecosystem Marketing
(59:34) Is SEO Dying?
(01:01:21) Founders as Influencers
(01:07:57) The Shortcut to Building Brand Influence
(01:14:10) Outro
We hope you enjoyed this episode of the Ahrefs Podcast! As always, be sure to like, subscribe, and tell a friend.
—
Where to find Emily:
LinkedIn: https://www.linkedin.com/in/emilykramer/
Website: https://www.mkt1.co/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
—
Referenced in this episode:
👤 People:
Dave Fallarme – https://www.linkedin.com/in/dfallarme/
April Dunford – https://aprildunford.com/
Dustin Moskovitz – https://en.wikipedia.org/wiki/Dustin_Moskovitz
Ryan Law – https://www.linkedin.com/in/thinkingslow/
Dmitry Gerasimenko – https://www.linkedin.com/in/dmytrogerasymenko/
🏢 Companies & Brands:
Owner – https://owner.com/
Carta – https://carta.com/
Airbnb – https://www.airbnb.com/
Clay – https://www.clay.com/
Asana – https://asana.com/
Facebook – https://www.facebook.com/
Twitter – https://twitter.com/
Substack – https://substack.com/
🛠️ Tools / Platforms:
ChatGPT – https://chat.openai.com/
LinkedIn – https://www.linkedin.com/
Reddit – https://www.reddit.com/
TikTok – https://www.tiktok.com/
Google – https://www.google.com/
📚 Frameworks & Concepts:
Fuel & Engine Framework – https://mkt1.substack.com/p/fuel-engine
Marketing Advantages – https://newsletter.mkt1.co/p/find-and-accelerate-your-marketing
Percent Juice Rule – https://newsletter.mkt1.co/p/high-impact-content
Category Creation vs Design – https://www.aprildunford.com/post/dont-let-customers-decide-what-your-product-is
Ecosystem Marketing – https://newsletter.mkt1.co/p/ecosystem-marketing
Business Potential – https://blog.timsoulo.com/business-potential-the-most-important-metric-in-content-marketing/
🌐 Other:
Hashtag Angels – https://www.hashtagangels.com/
—
#StartupMarketing #MarketingStrategy #EmilyKramer #Ahrefs #B2BMarketing #ContentMarketing #FuelAndEngine #EcosystemMarketing #PersonalBrand #MKT1
Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”
This episode is the result.
Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.
It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.
And the results are nearly indistinguishable from human-written content.
You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.
If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.
LinkedIn post:
https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQW
In this episode:
(00:00) Why We Made This Episode
(01:03) How We Know This Workflow Works
(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)
(05:45) Setting up the Content Brief
(14:19) Join Ryan at Ahrefs Evolve
(16:03) Generating a Solid Outline
(19:36) Improving AI Output
(27:05) The Importance of Human Review
(29:33) Polishing the Formatting
(30:43) A Closer Look at the 7 Foundational Documents
(44:01) Outro
–––
Where to find Ryan:
LinkedIn: https://www.linkedin.com/in/thinkingslow/
X: @thinking_slow
Website: https://ryanlaw.me/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
–––
Referenced in this episode
👤 People
Ryan Law
https://www.linkedin.com/in/thinkingslow/
Andrej Karpathy
https://karpathy.ai/
Barbara Minto
https://barbaraminto.com/
Gary Provost
https://en.wikipedia.org/wiki/Gary_Provost
Patrick Stox
https://www.linkedin.com/in/patrickstox/
⸻
🏢 Companies & Brands
Ahrefs
https://ahrefs.com/
https://www.google.com/
Tesla
https://www.tesla.com/
McKinsey & Company
https://www.mckinsey.com/
⸻
🛠️ Tools / Platforms
ChatGPT
https://chat.openai.com/
WordPress
https://wordpress.org/
Claude
https://www.anthropic.com/product/claude
Replit
https://replit.com/
Google Docs
https://docs.google.com/
https://www.linkedin.com/
GitHub
https://github.com/
⸻
📚 Frameworks & Concepts
PAS Formula (Problem–Agitate–Solution)
https://beomniscient.com/blog/pas-copywriting/
MECE Principle (Mutually Exclusive, Collectively Exhaustive)
https://en.wikipedia.org/wiki/MECE_principle
Pyramid Principle
https://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516
Information Gain (SEO & Content Strategy)
https://www.clearscope.io/blog/information-gain-seo
–––
#AIContent
#ContentMarketing
#SEOStrategy
#ChatGPT
#Ahrefs
#AIWorkflow
#ContentCreation
#DigitalMarketing
#AIforSEO
#AhrefsPodcast
Is your marketing stuck in “competent” mode?
In a world where AI can generate endless content, being good isn’t good enough anymore.
In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable.
You’ll learn:
Why the real threat to your brand isn’t AI — it’s being boring
How concepts like the handicap principle and pratfall effect make content feel more real
What a $1,500 pig can teach you about word-of-mouth marketing
Why Liquid Death isn’t selling water — they’re selling marketing
How to measure the ROI of audacity in a spreadsheet-driven world
If your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human.
Chapters:
(00:00) Intro
(03:06) The Concept of Audacious Marketing
(08:52) How to Out-Human the Machines
(11:39) Join Ahrefs Evolve
(12:18) Using AI in Marketing
(21:12) How a $1500 Pig Became a Marketing Sensation
(30:47) Breaking Bad Rules for Good Reasons
(37:12) Creating Awe to Break the Pandemic of Dull
(48:31) Using Controversy and Stunts to Create Awareness
(55:28) How Liquid Death Disrupted a Boring Industry Through Marketing
(01:05:15) Buying a Product vs Buying a Brand
(01:13:27) Measuring the Impact of Audacious Marketing
(01:21:01) Outro
Where to find Mark:
LinkedIn: https://www.linkedin.com/in/chrisclickup/
Website: https://clickup.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://twitter.com/timsoulo
Website: https://www.timsoulo.com/
Referenced in this episode:
👤 People
Michael Krivica — https://www.linkedin.com/in/michaelkrivica/
Dacher Keltner — https://www.linkedin.com/in/dacherkeltner/
Peter Drucker — https://en.wikipedia.org/wiki/Peter_Drucker
Philip Kotler — https://www.linkedin.com/in/philipkotler/
Patrick Campbell — https://www.linkedin.com/in/patrickccampbell/
Jonah Berger — https://www.linkedin.com/in/jonahberger/
Bill Gates — https://www.linkedin.com/in/billgates/
Mike Cessario (Liquid Death Founder) — https://www.linkedin.com/in/mikecessario/
Stix Nielsen (ex-Liquid Death CMO) — https://www.linkedin.com/in/stixnielsen/
🏢 Companies & Brands
Ahrefs — https://ahrefs.com/
Coca-Cola — https://www.coca-colacompany.com/
Netflix — https://www.netflix.com/
Liquid Death — https://liquiddeath.com/
Pepsi — https://www.pepsico.com/
Powerade — https://www.powerade.com/
Gatorade — https://www.gatorade.com/
Elf Cosmetics — https://www.elfcosmetics.com/
Roblox — https://www.roblox.com/
monday.com — https://monday.com/
ClickUp — https://clickup.com/
Asana — https://asana.com/
BMW — https://www.bmw.com/
Audi — https://www.audi.com/
Mercedes — https://www.mercedes-benz.com/
ProfitWell — https://www.profitwell.com/
Mischief Agency — https://www.mischiefusa.com/
Taboo — https://www.taboo.com.au/
📚 Books
Audacious by Mark Schaefer — https://www.amazon.com/Audacious-Marketing-Humans-Machines-Dominate/dp/1119904791
Contagious: Why Things Catch On by Jonah Berger — https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579
Awe: The New Science of Everyday Wonder and How It Can Transform Your Life by Dacher Keltner — https://www.amazon.com/Awe-Science-Everyday-Wonder-Transform/dp/1982172820
📚 Concepts & Frameworks
Handicap Principle — https://en.wikipedia.org/wiki/Handicap_principle
Pratfall Effect — https://en.wikipedia.org/wiki/Pratfall_effect
Social Objects — https://en.wikipedia.org/wiki/Social_object
Collective Effervescence — https://en.wikipedia.org/wiki/Collective_effervescence
Four P’s of Marketing — https://www.investopedia.com/terms/f/four-ps-of-marketing.asp
🎬 Events
South by Southwest (SXSW) — https://www.sxsw.com/
Ahrefs Evolve Conference — https://ahrefs.com/evolve
Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).
Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance.
In this episode:
(00:00) The Power of Humor in B2B Marketing
(03:01) Measuring ROI in Social Media Strategies
(05:54) Building a Creative Team for Social Media
(09:14) Finding and Hiring Talent for Content Creation
(11:55) Integrating Humor with Project Management Software
(14:50) The Creative Process: From Ideas to Execution
(18:13) Testing and Optimizing Content for Maximum Impact
(24:02) The Joy of Humor in Marketing
(25:20) Balancing Fun and Product Promotion
(27:07) The Role of Retargeting in Marketing
(29:37) Breaking Marketing Norms
(30:10) Understanding User Perspective
(33:09) The ABCD Framework for Content Creation
(38:47) Pattern Interrupt Techniques in Content
(43:31) Psychological Hacks for Converting Followers
(46:21) Building Personal and Company Brands
(48:21) Brand vs. Personal Social Media Growth
(51:46) Types of Content for Brand Accounts
(54:37) Defining the ClickUp Brand
(57:10) Innovative Marketing: The ClickUp Album
(01:02:01) Influencer Marketing Strategies
(01:05:08) The Super Bowl Ad Experience
(01:07:42) AI in Marketing: A Critical Perspective
(01:11:54) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
⸻
Where to find Chris:
LinkedIn: https://www.linkedin.com/in/chrisclickup/
X: @ChrisClickUp
Website: https://clickup.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
⸻
Referenced in this episode:
👤 People
Gary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/
Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/
Adam Robinson: https://www.linkedin.com/in/adamsrobinson/
Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/
Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/
Seth Godin: https://www.sethgodin.com/
Mr. Beast: @MrBeast
Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper)
⸻
🏢 Companies & Brands
VaynerMedia: https://vaynerx.com/
Adweek (Adworld): https://www.adweek.com/
Groundlings: https://www.groundlings.com/
Copy AI: https://www.copy.ai/
Clari: https://www.clari.com/
BuzzFeed: https://www.buzzfeed.com/
Halligan Cinema: https://halligancinema.com/
HubSpot: https://www.hubspot.com/
Asana: https://asana.com/
Jira: https://www.atlassian.com/software/jira
Wendy’s: https://www.wendys.com/
Apple: https://www.apple.com/
Windows (Microsoft): https://www.microsoft.com/en-us/windows
Morning Brew: https://www.morningbrew.com/
⸻
🛠️ Tools / Platforms
TikTok: https://www.tiktok.com/
Instagram:https://www.instagram.com/
LinkedIn: https://www.linkedin.com/
Spotify: https://www.spotify.com/
Apple Music: https://www.apple.com/apple-music/
YouTube: https://www.youtube.com/
Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-family
ChatGPT (OpenAI): https://chat.openai.com/
Clay (Lead gen / enrichment): https://www.clay.com/
Is AI replacing marketers, or just helping bad marketers move faster?
In this episode, we're joined by Eric Siu, founder of Single Grain, host of @LevelingUpOfficial , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.
Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process.
We discuss:
00:00 Intro
00:57 Growing an Agency in an AI World
05:23 What Can AI Actually Be Used for Right Now?
09:30 21 Blog Posts in 30 Minutes: Real or Slop?
13:11 The Role of Human Editors in AI Content
15:52 AI Tools Reshaping Marketing
23:54 Agency Value in the Age of AI
30:25 AI for Scheduling, Note-Taking, and Automation
44:03 Gamifying SOPs with AI
46:57 One-Click Internal Linking
50:53 The Personal Brand Machine (And How AI Supercharges It)
58:50 AI-Powered LinkedIn Ads & ABM
01:08:07 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
⸻
Where to find Eric:
LinkedIn: https://www.linkedin.com/in/ericosiu/
X: @ericosiuWebsites: https://www.singlegrain.com/
https://karrot.ai/
https://www.levelingup.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo
Website: https://www.timsoulo.com/
👥 People Mentioned
• Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with Eric
LinkedIn: https://www.linkedin.com/in/neilkpatel
Website: https://neilpatel.com
• Gael Breton – Co-founder of Authority Hacker, SEO educator
LinkedIn: https://www.linkedin.com/in/gael-breton-762b1515
Website: https://www.authorityhacker.com
• Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guest
LinkedIn: https://www.linkedin.com/in/nathanbarry
Website: https://nathanbarry.com
• Dmitry Gerasimenko – Founder & CEO of Ahrefs
LinkedIn: https://www.linkedin.com/in/gerasimenko
⸻
🏢 Companies & Tools Referenced
• Single Grain – Digital marketing agency founded by Eric Siu
Website: https://www.singlegrain.com
• Ahrefs – SEO and marketing intelligence platform
Website: https://ahrefs.com
• NP Digital – Marketing agency co-founded by Neil Patel
Website: https://npdigital.com
• Authority Hacker – SEO and content marketing education
Website: https://www.authorityhacker.com
• Lindy.ai – AI agent tool for task automation, including recruiting
Website: https://lindy.ai
• Manos – AI-powered recruiting automation (referenced)
Website: https://manos.so
• Reclaim.ai – Smart calendar management for scheduling and productivity
Website: https://reclaim.ai
• Hawie.ai – AI meeting scheduling assistant
Website: https://hawie.ai
• Granola – AI note-taking tool
Website: https://granola.so
• Gong – Sales intelligence and meeting recording tool
Website: https://www.gong.io
• Overlap – AI video clipping for short-form content
Website: https://www.overlap.so
• Opus Clip – AI video clipping tool for podcasts and YouTube
Website: https://www.opus.pro
• Descript – AI-powered video editing tool
Website: https://www.descript.com
• Bannerbear – Automated image and video generation (used for OG images)
Website: https://www.bannerbear.com
⸻
📚 Books & Ideas Referenced
• “Who’s Got the Monkey?” – Harvard Business Review article on delegation
Read it: https://hbr.org/1974/11/management-time-whos-got-the-monkey
What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?
Adam Robinson breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.
In this episode:
(00:00) Intro
(00:50) Building a Personal Brand on Social Media
(06:09) Finding Your Voice and Content Market Fit
(08:50) The Importance of Authentic Storytelling
(11:46) Creating a Public Figure Through Content
(14:56) Strategies for Growing Your LinkedIn Audience
(17:55) Crafting Engaging Posts and Hooks
(21:00) The Art of Storytelling in Content Creation
(23:58) Tactics for Effective LinkedIn Posting
(33:27) Leveraging Credibility in Content Creation
(36:39) Maximizing Engagement Through Hooks and Templates
(41:36) The Role of AI in Content Generation
(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn
(54:40) The Power of Video in Building Trust
(01:00:44) The Unique Appeal of Live Webinars
(01:02:39) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Adam:
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Websites: https://www.retention.com/
https://www.rb2b.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
👥 People Mentioned
• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencer
LinkedIn: https://www.linkedin.com/in/russellbrunson
• Dave Gerhardt – Founder of Exit Five, author of Founder Brand
LinkedIn: https://www.linkedin.com/in/davegerhardt
• Chris Walker – Growth marketing expert, LinkedIn creator
LinkedIn: https://www.linkedin.com/in/chriswalker
• Nigel Thomas – LinkedIn content creator known for post templates
LinkedIn: https://www.linkedin.com/in/nigelthomas
• Tom Wolfe – B2B content creator and podcast guest
LinkedIn: https://www.linkedin.com/in/tomwolfe
• Rick Rubin – Music producer, quoted on art and perspective
(No specific profile link)
• Peter Conforti – Analyst who studied LinkedIn audience overlap
LinkedIn: https://www.linkedin.com/in/peterconforti
• Jeremy Horwitz – Guest on webinars, ABM expert
LinkedIn: https://www.linkedin.com/in/jeremyhorwitz
• Sam Parr – Host of “My First Million” podcast
LinkedIn: https://www.linkedin.com/in/samparr
• Nathan Barry – Mentioned by Tim as podcast guest in this episode
LinkedIn: https://www.linkedin.com/in/nathanbarry
• Paul Graham – Y Combinator founder
Website: http://www.paulgraham.com
⸻
🏢 Companies & Tools Referenced
• ClickFunnels – Sales funnel software (Russell Brunson’s company)
Website: https://clickfunnels.com
• Jasper AI – AI writing assistant tool
Website: https://www.jasper.ai
#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding
Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.
We talk:
• Why they spent $260K with a top agency (and what they actually got)
• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency
• The Minimum Viable Personal Brand for founders
• Building creator flywheels instead of chasing funnels
• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)
If you care about brand, growth, or building in public, this is the episode to watch.
00:00 - Intro
00:54 - Why spend $360K for a rebrand?
06:14 - Using AI to stay on brand
10:28 - Acquiring a three-letter domain
16:05 - Business decisions beyond immediate profit
21:26 - Turning a rebrand into a marketing flywheel
26:06 - You can’t script word of mouth. But you can feed it
32:56 - Customers as marketing assets
42:30 - Funnels vs flywheels and landing celebrity clients
53:45 - Delegating like a CEO (but still showing up)
1:00:32 - Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Nathan:
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: @nathanbarry
Website: https://kit.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsouloWebsite: https://www.timsoulo.com/
_______________
Referenced in this episode:
🔹 People
Tom Brady — Referenced in relation to Kit newsletter visibility
https://www.instagram.com/tombrady/
Patrick Campbell — Founder of ProfitWell (acquired by Paddle)
https://www.linkedin.com/in/patrickccampbell/
https://twitter.com/pattyc
Dua Lipa — Musician and creator, newsletter launched via Kit
https://www.instagram.com/dualipa/
⸻
🔹 Companies / Products / Platforms
Kit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/
Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/
Ahrefs — All-in-one SEO and marketing platform
https://ahrefs.com/
ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/
Paddle — SaaS payment infrastructure company (acquired ProfitWell)
https://www.paddle.com/
Creator Network — Kit’s recommendation and newsletter growth engine
https://kit.com/features/creator-network
⸻
🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator)
https://www.paulgraham.com/ds.html
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed at: Content HQ, Miami
#branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion
Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.
Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.
We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.
We cover:
(00:00) Intro
(01:35) AI in marketing is broken. Here's how to fix it.
(03:22) Use Gemini to uncover B2B AI opportunities
(05:57) Why content still matters in the age of AI agents
(09:03) Auto-generate podcasts and deep research summaries
(11:27) Research video libraries with NotebookLLM
(15:31) Tim’s evolving take on AI-generated content
(18:43) Use AI to write high-engagement newsletters
(26:48) Feedback, refinement, and keeping AI content human
(31:33) Smarter, not spammy: Using AI like a creative calculator
(41:20) AI agents + MCP server to automate SEO tasks
(47:18:07) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Gael:
LinkedIn: https://www.linkedin.com/in/gael-breton-78305118
X: @GaelBreton
Website: https://www.authorityhacker.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo
Website: https://www.timsoulo.com/
_______________
Referenced in this episode:
Ahrefs – https://ahrefs.com/
Authority Hacker – https://www.authorityhacker.com/
Gemini (Google AI) – https://deepmind.google/technologies/gemini/
Claude (Anthropic) – https://claude.ai/
NotebookLM – https://notebooklm.google/
Perplexity AI – https://www.perplexity.ai/
Firecrawl – https://www.firecrawl.dev/
Make.com – https://www.make.com/
n8n – https://n8n.io/
CapCut – https://www.capcut.com/
Opus Pro – https://www.opus.pro/
Notion AI – https://www.notion.so/product/ai
Buffer – https://buffer.com/
_______________
Ahrefs Podcast
Host: Tim SouloPodcast
Producer: Michelle Lindner
Intro Storyboard: Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed with: @Riversidefm
#ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation
What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.
From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.
We cover:
(0:00) Intro
(01:18) Can 3 founders scale to $30M ARR with AI?
(02:51) Automation is dead. Augmentation is the future.
(04:59) Why they said no to Intercom and built their own AI
(09:31) How support works when AI reads your docs
(11:44) Teaching AI like a teammate (not a tool)
(14:19) Could you build this with no-code?
(17:10) The only moats left: brand and user experience
(25:33) AI-led onboarding that starts without you
(28:40) Why high-intent leads skip the free trial
(34:21) How they turned LinkedIn into a pipeline engine
(39:41) Detecting ICPs in real time with AI agents
(44:12) Writing bangers on LinkedIn with Claude
(49:56) When AI freedom crashes your margins
(55:05) AI-powered research, outreach, and follow-up all in Slack
(1:07:41) What they’re automating next (and why)
(1:10:33) Why AI still sucks at web design
(1:13:25) Outro
------------------------------------------------
Where to find Amos:
LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)
Website: https://www.getswan.com/Where to find
Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
------------------------------------------------
Referenced in this episode:
🏢 Companies & Products
Intercom – “Fin” AI assistant: https://www.intercom.com
6sense (Lead & intent data platform) : https://6sense.com
HubSpot (CRM): https://www.hubspot.com
Slack: https://slack.com
Claude (Anthropic AI): https://www.anthropic.com/index/claude
ChatGPT (OpenAI): https://chat.openai.com
Gemini (Google AI): https://gemini.google.com
⸻
🛠️ AI, Automation & No-Code Tools
Anthropic (Claude models): https://www.anthropic.com
OpenAI (GPT models): https://openai.com
N8n (No-code automation platform): https://n8n.io
Relevance AI: https://relevance.ai
Make (formerly Integromat – automation platform): https://www.make.com
Unipile (LinkedIn scraping and automation): https://www.unipile.com
Generect (Real-time B2B data enrichment): https://generect.com
Apollo (Alternative B2B database tool): https://www.apollo.io
Lovable (No-code app builder): https://lovable.dev/
Bubble (No-code app builder): https://bubble.io
#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth
As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.
In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.
Explore in this episode:
(00:00) Intro
(01:41) How do you know if you have a community
(04:20) What exactly IS a community
(11:37) Community is NOT a sales channel
(21:36) Don’t build a community; build a culture
(29:58) Finding the sprouts of community culture
(37:44) Getting people to keep coming back
(44:59) Can a community continue without its founder?
(58:04) Why is TMM an Events Company vs a Media Company(
01:02:21) Promoting events(
01:05:32) The role of storytelling in community
(01:07:47) The purposefully planning behind the first TMM conference
(01:10:51) The power of good (and bad) networking events
(01:23:57) Mobilizing a team of event organizers
(01:29:34) The 10 magic moments essential for event success
(01:36:34) Baiting Ryan Reynolds to join TMM
(01:38:43) Outro
------------------------------------------------
Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)
Website: https://themarketingmeetup.com/
Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
------------------------------------------------
Referenced in this episode:
👤 People Mentioned
Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)
Website: https://www.exitfive.com
Crystal Carter (Head of SEO Communications at Wix)
LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)
Kelvin Newman (Founder of BrightonSEO)
LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)
Event: https://brightonseo.com
#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity
Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.
Discover:
(00:00) Intro
(00:57) Parental advisory
(03:24) How do you know if your positioning is bad?
(07:02) Positiong vs product-market fit
(16:00) Step 1: Insight foraging
(40:02) Step 2: Unique positioning
(56:36) Step 3: Creating a distinctive brand
(1:12:59) Step 4: Continuous reach
(1:36:17) The book that cost him $36,000
(1:48:02) Outro
------------------------------------------------
Where to find Louis:
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Website: https://www.stfo.io/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
-----------------------------------------------
Referenced in this episode:
👤 People
Seth Godin
Website: https://www.sethgodin.com
LinkedIn: https://www.linkedin.com/in/sethgodin/
Gary Vaynerchuk
Website: https://www.garyvaynerchuk.com
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
Neil Patel
Website: https://neilpatel.com
LinkedIn: https://www.linkedin.com/in/neilkpatel/
Jason Hennessey
Website: https://www.jasonhennessey.com
LinkedIn: https://www.linkedin.com/in/jasonhennessey/
David C. Baker
Website: https://www.davidcbaker.com
LinkedIn: https://www.linkedin.com/in/davidcbaker/
Martin Neumeier
Website: https://www.martinneumeier.com
LinkedIn: https://www.linkedin.com/in/martinneumeier/
⸻
🏢 Companies & Podcasts
Hotjar
https://www.hotjar.com
Everyone Hates Marketers Podcast
https://www.everyonehatesmarketers.com
Duolingo
https://www.duolingo.com
Ryanair
https://www.ryanair.com
Dentsu
https://www.dentsu.com
VaynerMedia
https://www.vaynermedia.com
NP Digital
https://npdigital.com
Hennessey Digital
https://www.hennessey.com
HubSpot
https://www.hubspot.com
Compare the Market (UK)
https://www.comparethemarket.com
⸻
📚 Books
Stand the Fck Out* by Louis Grenier
The Business of Expertise by David C. Baker
https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590
Zag by Martin Neumeier
https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770
How Brands Grow by Byron Sharp
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560
What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape?
In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.
Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.
Discover:
(0:00) Intro
(1:29) What is growth marketing (and how it differs from brand marketing)
(6:55) Where growth marketing sits on the org chart
(10:40) Tracking view-through conversions through YouTube
(20:20) Geolift tests: why you want them and how to do them
(23:34) Why platforms claim attribution
(26:57) Bidding on branded keywords
(31:25) Performance marketing on social media
(35:58) Who owns campaign ideation
(38:09) Creating brand videos
(47:39) SEO at Notion and Webflow
(51:22) Linkbuilding at Notion and Webflow
(54:18) Using agencies to forge channels
(56:27) The AI growth marketing co-worker
(01:03:43) Scaling growth at Roadway
(01:11:51) Outro
_______________________________________
Where to find Tim Dalrymple:
Where to find Tim Soulo:
-------------------------
Referenced:
Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx.
In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.
What you’ll learn:
1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game
2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)
3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough
4. Why every small business owner needs to be a content creator in today’s world
5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth
6. The untold challenges of podcasting (hint: it’s way harder than it looks)
7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool
8. How production quality impacts discoverability and engagement
9. The surprising reasons 99% of podcasts don’t make it past 20 episodes
10. Much more
In this episode: (0:00) Intro
(1:25) Why podcasting is the wave of the future
(5:05) Who is podcasting?
(10:58) Creator vs business podcasting
(16:18) Motivations and goals behind business podcasts
(34:53) What makes a good podcast or podcast episode
(41:37) Common challenges in podcasting
(53:40) Zoom vs in-person interviews
(1:03:35) Different podcast strategies
(1:08:37) Types of podcasts
(1:16:12) How to market a podcast
(1:35:34) The benefits of video studios beyond podcasting
(1:38:31) Where to find quality studios
(1:46:47) Outro
Where to find Borko
Where to find Tim
ReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFY
Nir Eyal: @nirandfar
Gary Vaynerchuk (Gary Vee): @garyvee
Lex Fridman: @lexfridman
Joe Rogan: @joerogan
Scott Galloway (Prof G): @TheProfGPod
Steven Bartlett" @TheDiaryOfACEO
Tom Bilyeu: @TomBilyeu