This follow on episode continues the exploration of Agentic AI and its growing impact on customer contact. Martin and Brian with special Guest Sean Brownell progress onto some broader themes. Is this tech cycle finally the real deal? What will organisations start to look for in 2026 as they double down on investing more? What's now firing up our imagination as consumers? And is AI finally ready to move the dial on memorable customer experience? if so how do organisations reinvent themselves to deliver a new chapter in CX?