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Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
The State of Enterprise AI & What It Means for Everybody Else
AI-Driven Marketer: Master Practical AI Marketing Skills
27 minutes
3 weeks ago
The State of Enterprise AI & What It Means for Everybody Else
In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of account-based marketing.
My Favorite AI Tools:
* Tella - https://danchez.com/tella
* High Level - https://danchez.com/highlevel
* Zencastr - https://danchez.com/podtools
* n8n - https://danchez.com/n8n
Resources Mentioned:
* 6sense - https://6sense.com [https://6sense.com/]
* Revy AI - https://6sense.com [https://6sense.com/]
* Suno - https://suno.com [https://suno.com/]
* Buyer Research Report - https://danchez.com/buyerreport
* Mike Kaput's LinkedIn Post - https://www.linkedin.com/posts/mikekaput_federal-reserve-chair-jerome-powell-just-activity-7391475562416046081-BwuY/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
Timestamps:
* 00:00 – The Maturing Landscape of AI in SaaS
* 01:30 – Takeaways from the Breakthrough Conference
* 03:00 – Enterprise Advantage: AI for Intent Data & Signals
* 06:00 – Enterprise Bottlenecks: Compliance & IT Limitations
* 08:00 – Why Small Teams Have the Edge
* 11:30 – Revy AI: AI Becomes the UI
* 15:00 – The Future of ABM with AI
* 19:30 – Everyday AI: Custom November Music & Hotel Research
* 21:00 – Sixth Sense Research Report Breakdown
* 23:30 – The Critical Buying Stage & Marketing Implications
* 26:00 – AI's Impact on the Job Market
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AI-Driven Marketer: Master Practical AI Marketing Skills
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.