In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI's surprising partnership with Disney, share their predictions for OpenAI's "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * ChatGPT 5.2 Announcement: https://openai.com/index/introducing-gpt-5-2/ * OpenAI/Disney Partnership - https://openai.com/index/disney-sora-agreement/ * Brittany Moeller on LinkedIn (Viral Post Reference) -  * Ethan Mollick (AI Researcher) post - https://www.linkedin.com/posts/emollick_whoa-this-new-gdpval-score-for-gpt-52-is-activity-7404955950865985539-wjSa/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA * Brittany Muller post - https://www.linkedin.com/posts/britneymuller_stop-asking-chatgpt-about-how-it-works-its-activity-7404177405621501952-erCs?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps * 00:00 - Intro: The AI race heats up with ChatGPT 5.2 * 01:51 - Breaking down the 5.2 benchmarks: From science to "real work" * 07:50 - The "I Spy" Test: Testing Vision capabilities * 11:00 - Battle of the Models: ChatGPT vs. Gemini for personalization vs. context * 15:36 - The Disney Partnership: Sora gets access to the Magic Kingdom * 22:30 - Predictions for next week: Hardware or a Google Docs killer? * 30:30 - Practical AI: Christmas games and life coaching * 35:00 - Poll Results: Who do we want to win the AI race? * 36:45 - Viral Post: Why you should never ask an AI "Why?"

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a trusted voice in your industry. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Podcast Assessment - https://aidrivermarketer.com/pod [https://www.google.com/search?q=https://aidrivermarketer.com/pod] * InstaPost (Custom GPT for LinkedIn) - https://go.danchez.com/instapost Timestamps * 00:00 - The Finale of "The Book Experiment" * 02:40 - The 90-Day Authority Plan: Two Tracks Overview * 03:37 - Track 1 (The Student): Days 1-30 (Niching & Reading) * 13:50 - Track 1: Days 31-60 (The Connection Phase & Podcasting) * 22:33 - Track 1: Days 61-90 (The Output Phase & Synthesizing FAQs) * 30:40 - Track 2 (The Expert): Days 1-30 (The Packaging Phase & Idea Portfolios) * 38:26 - Track 2: Days 31-60 (The Growth Phase & The Two-Channel Rule) * 45:50 - Track 2: Days 61-90 (The Retention Phase & Lead Magnets) * 50:45 - Final Thoughts on Taking Imperfect Action

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * ChatGPT - https://openai.com/ * Anthropic (Claude) - https://www.anthropic.com/ * Perplexity - https://www.perplexity.ai/ * Opus Clip - https://www.opus.pro/ * Suno AI - https://suno.com/ Timestamps * 02:29 - Dan's grim prediction: AI is coming for 20-30% of marketing jobs. * 06:41 - How developers and writers are the "canaries in the coal mine." * 11:58 - The difference between junior execution and senior strategy. * 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe. * 24:00 - Why 2026 is the year AI agents likely take over basic tasks. * 40:25 - The 6 future career paths for surviving the AI shift. * 55:51 - The "Small Business" counter-argument: Why humans are still needed.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * InstaPost Custom GPT - https://go.danchez.com/instapost * Zencastr - https://zencastr.com/ * ChatGPT - https://openai.com/ * Gemini - https://gemini.google.com/ Timestamps * 00:00 - Introduction to the 90-Day Authority Plan * 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading * 11:16 - Learning in the Light: Documenting the Journey * 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts * 22:33 - The Output Phase: Synthesizing Knowledge into Answers * 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts * 36:48 - Finding Your Unifying Theme with AI * 38:26 - The Growth Phase: The Two-Channel Rule and Engagement * 45:58 - The Retention Phase: Lead Magnets and Depth Assets

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. I also use every one of them myself. * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Superfans by Pat Flynn - https://patflynn.com/books/superfans/ [https://www.google.com/search?q=https://patflynn.com/books/superfans/] * Atomic Habits by James Clear - https://jamesclear.com/atomic-habits * Income School (YouTube Channel) - https://www.youtube.com/c/incomeschool * Moz (Whiteboard Friday) - https://moz.com/blog/category/whiteboard-friday * Nothing is Wasted Ministries - https://www.nothingiswasted.com/ Timestamps * 00:00:00 - Introduction to the Audience Growth Accelerator. * 00:03:44 - The "Audience Growth Ceiling" and the math of churn. * 00:11:27 - The Three Pillars of Growth: Acquisition, Retention, and Elevation. * 00:12:45 - Pillar 1 (Acquisition): Paid, Owned, and Earned Media. * 00:27:58 - Pillar 2 (Retention): Activation, Frequency, and Depth. * 00:39:28 - Creating depth through books, courses, and live events. * 00:44:31 - Why you need "Superfans" (Pat Flynn concept). * 00:45:56 - Pillar 3 (Elevation): Mission, Success Tracking, and Monetization.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Hardcore History by Dan Carlin (Mentioned as the gold standard of podcasting) * Substack (Discussed as a newsletter/community alternative) * ChatGPT - https://openai.com/ (Mentioned for researching influencers) * LinkedIn (Recommended primary channel for B2B) Timestamps * 00:00 – The "One Big Downside" of Podcasting * 03:41 – Introducing the Two-Channel Rule * 09:23 – Syndication vs. Engagement: Why you can't be everywhere * 15:20 – Selecting your short-form platform (Why LinkedIn wins for B2B) * 19:35 – Dan's "Working the Room" strategy for LinkedIn engagement * 25:28 – How to identify who to engage with to grow your authority * 28:49 – The dangers of automating comments with AI * 30:50 – Optimizing your LinkedIn profile to function like a landing page

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II * Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ * Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast Timestamps * 00:00 - Why AI can never replace the human element of a personal brand. * 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. * 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). * 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). * 18:48 - The Gary Vee Example: How stories of transformation create superfans. * 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). * 27:55 - How to handle audience capture without compromising your values. * 33:10 - The "Stake in the Ground" strategy for building authority.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Google Gemini - https://gemini.google.com/ * Riverside - https://riverside.fm/ * Smack - https://smack.fm/ * Showrunner - https://showrunner.com/ * AI-Driven Marketer Podcast Assessment - https://aidrivenmarketer.com/pod [https://www.google.com/search?q=https://aidrivenmarketer.com/pod] * AI-Driven Podcast Course (Free Tutorials) - https://aidrivenpodcast.com/ Timestamps * 00:00 - Why podcasting is the ultimate channel for authority. * 02:50 - Using AI in pre-production: From research to episode packaging. * 06:53 - Switching from Custom GPTs to Google's Gemini Gems for thumbnails. * 07:57 - The Production Phase: Why human connection still trumps AI voices. * 12:03 - Simplifying post-production with AI editing tools like Zencastr. * 18:28 - Using Tella for solo episodes and screen recording. * 20:00 - The Distribution Playbook: Turning one episode into dozens of assets. * 24:23 - Automating social posts with Smack.fm. * 28:09 - Where to find the full documented process for free.

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients, and industry peers. Dan and Ken provide a step-by-step guide on who to interview, how to execute genuine outreach without over-automating, and how to use AI strategically in pre-production without killing the human connection. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Content-Based Networking by James Carberry - Book Link [https://www.google.com/search?q=https://www.amazon.com/Content-Based-Networking-Connect-Anyone-Business/dp/1544503866] * The Ultimate Podcast Assessment - https://aidrivenmarketer.com/pod * My Showrunner (Custom GPT) - https://myshowrunner.com/ * Fathom (AI Notetaker) - https://fathom.video/ [https://www.google.com/search?q=https://fathom.video/] * Social Media Examiner - https://www.socialmediaexaminer.com/ * Otter.ai - https://otter.ai/ Timestamps * 00:00 – Why ideas are incomplete without relationships. * 07:45 – Credibility by Association: Leveraging the "Oprah Effect." * 12:20 – The serendipity of opportunities: How knowing people leads to career leaps. * 18:42 – The "Dream 100" Strategy: Targeting ideal prospects and partners. * 25:45 – The 5-Step Framework: From building the list to the final follow-up. * 36:59 – The AI Warning: Why you must not use AI for outreach. * 38:12 – The AI Advantage: Using Custom GPTs for pre-interview research and questions. * 47:52 – The Follow-Up Game: Turning interviews into genuine friendships with memes and texts.

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses, ranging from building authority and testing intellectual property to fueling a massive content flywheel and creating long-term assets. Dan and Ken explain how this single medium can solve multiple marketing problems at once, turning a simple recording into a comprehensive strategy for growth. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * James Carberry / Sweet Fish Media - https://sweetfishmedia.com/ Timestamps * 00:00 - Why Podcasting is the Swiss Army Knife of Marketing * 02:46 - Reasons 1 & 2: Building Authority and Developing IP * 10:42 - Reason 3: The Content Flywheel and Repurposing Power * 13:24 - Reasons 4 & 5: Networking, Relationships, and the "Human Edge" * 19:01 - Reasons 6 & 7: Market Research and Internal Team Alignment * 24:40 - Reason 8: Personal Growth and Skill Building * 27:16 - Reason 9: Discoverability and Long-Tail Distribution * 29:19 - Reason 10: Asset Creation and Monetization Strategies

In this AI marketing podcast [https://danchez.com/ai-marketing-podcast/] episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for marketers handling heavy research and content creation. The brothers stress-test the tools, comparing personality, image generation capabilities, and workflow integration, while deciding if they should jump ship now or wait for OpenAI's rumored December counter-attack. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * Gemini Nano Banana Pro Announcement - https://x.com/GeminiApp/status/1991524174180024538 * Viral Post by Flowers (X) - https://x.com/flowersslop/status/1990892946821120369 * Dan's LinkedIn Poll - https://www.linkedin.com/in/digitalmarketingdan/ Timestamps * 00:00 - The Crisis: Why a loyalist is considering leaving ChatGPT. * 01:36 - Gemini 3 Breakdown: Why it wins on research and transcripts. * 03:05 - The "Vibe" Check: Why ChatGPT still feels more human. * 11:00 - Nano Banana Pro: Creating photorealistic images (and the "Gardening Woman" test). * 17:40 - ChatGPT 5.1 Updates: M-dashes, instruction following, and group chats. * 20:48 - The Decision: Why Dan is waiting until December to pull the plug. * 25:04 - Everyday AI: Using bots to find "Moon Park" and 20-year-old candy memories. * 30:25 - Poll Results: Is the marketing world ready to switch to Google?

Should you start a podcast? Get the free assessment at https://aidrivenmarketer.com/pod In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire dive deep into the concept of developing a portfolio of ideas. Rather than throwing out standalone concepts, they emphasize the importance of clustering ideas, identifying a unifying theme, and building a structured framework that elevates authority and impact. Dan shares personal lessons from years on LinkedIn and outlines how AI tools can be leveraged to analyze, group, and package your thoughts. If you've ever felt scattered in your thought leadership, this episode is the blueprint for becoming more intentional, cohesive, and impactful with your ideas. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Timestamps * 00:00 - Dan's confession: years of scattered idea posting * 01:07 - The value of building a portfolio, not isolated ideas * 02:20 - Frameworks are collections of ideas, not one-offs * 03:12 - Questions to ask: what are you known for? What deserves more weight? * 04:45 - AI tools to cluster and analyze your ideas * 06:08 - Idea gaps and how podcasting can help fill them * 07:03 - Finding the unifying theme in your content * 08:53 - Real-life examples of unifying themes from Tim Ferriss, Michael Hyatt, Patrick Lencioni * 11:32 - Why a unifying theme takes time to build * 12:14 - Your theme reveals your core values * 13:33 - Questions to align your theme with long-term goals * 16:46 - Why and how to cluster ideas * 19:11 - Human creativity and idea generation as a superpower * 23:09 - When to write a book and why it's the ultimate portfolio * 26:52 - Book structure, chapter quality, and packaging your ideas Would you like me to move on to Step 2 and generate possible titles for this episode?

Learn more and book your AI Growth Plan at danchez.com/plan [https://danchez.com/plan] 2026 is coming up fast—are you ready? If you're feeling like you're falling behind when it comes to mastering AI, you're not alone. There's a lot of noise, a flood of tools, and endless content. But here's the truth: The marketers who take action before the New Year are the ones who crush it during the New Year. So I'm offering a one-time, end-of-year opportunity to help you hit 2026 with clarity, confidence, and momentum: Introducing: The AI Growth Plan This isn't a course. It's not more content for you to sift through. It's a customized plan designed specifically for you, created during a 1-on-1 session with me. Here's how it works: * We meet for a focused 60-minute session to review your current work, goals, and opportunities with AI. * I build a 30-day AI Growth Plan tailored to one high-impact workflow that fits your daily or weekly tasks. * You execute the plan over 30 days, applying what you learn immediately. * We reconnect for a 30-minute follow-up to review progress and strategize your next move. All killer, no filler. Just practical progress. This is for you if: * You've been curious about AI but haven't found a way to integrate it into your real work. * You're overwhelmed by too many tools and no clear next step. * You want to level up your skills while making your workflows more effective. Risk-Free Guarantee: If you don't love the plan we create together, you can get a full refund—no questions asked. Recently laid off? I'll give you 50% off. Just email me through the contact info on the page. Ready to invest in yourself before 2026 kicks off? 👉 Learn more and book your AI Growth Plan at danchez.com/plan [https://danchez.com/plan]

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire break down the five essential elements every idea needs to actually get shared. They emphasize how having a great idea isn't enough—it needs proper packaging. Whether you're working in marketing, thought leadership, or content creation, this episode gives you a framework for making your ideas more shareable, memorable, and impactful. My Favorite AI Tools * Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella * High Level (My all in one marketing platform) - https://danchez.com/highlevel * Zencastr (Best AI podcast tool) - https://danchez.com/podtools * n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned * "Hello, My Name is Awesome" by Alexandra Watkins - https://www.eatmywords.com/hello-my-name-is-awesome/ * "Wealthy and Well-Known" by Rory and AJ Vaden - https://brandbuildersgroup.com/book/ Timestamps * 00:00 – The best ideas don't win, the best-marketed ones do * 01:12 – Element #1: Give your idea a proper name * 03:06 – The balance between clarity and memorability in naming * 04:16 – Dan's favorite naming book: "Hello, My Name is Awesome" * 05:31 – Can AI help with naming? Why it still falls short * 06:30 – Dan's rhyme-based naming hack (e.g., Mike Club) * 07:51 – Why names are critical for sharing and scalability * 08:47 – Element #2: Write a short description * 09:19 – Use ChatGPT to craft your elevator pitch * 10:35 – Element #3: Develop a long-form description (like a blog post) * 11:23 – Element #4: Include a story or metaphor to make it stick * 12:31 – The power of metaphor: how AI became a mainstream idea * 13:58 – Element #5: Create a simple visual (diagram, sketch, graphic) * 15:34 – Tips for non-designers: how to use AI to generate visuals * 18:13 – Why doing the extra work is the most considerate thing you can do * 19:03 – Document your ideas so AI tools can use them better

Want to start a podcast? Find out if it's right for you: https://aidrivenmarketer.com/pod In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce content, it's originality that sets creators and marketers apart. This episode dives into how to uncover, evaluate, and sharpen your own original ideas to build authority and solve real problems. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * Ghost blogging platform - https://ghost.org/ * Wedgwood - https://www.wedgwood.com/ * April Dunford (Positioning book) - https://aprildunford.com/ * Andy Raskin (Strategic Narrative) - https://andyraskin.com/ * Pink's Windows - https://www.pinkswindowservice.com/ Timestamps * 00:00 — Content is dead; originality is king * 01:45 — Avoid random ideas: start from real problems * 03:40 — Seven ways to make an idea unique Lived experience Earned expertise Synthesis of disciplines Point of view & values Constraints as creativity fuel Taste and curation Iteration speed * 21:53 — Why podcasting is ideal for sharing ideas * 22:10 — How to take inventory of your ideas * 26:05 — How to refine and sharpen your ideas * 31:02 — The ultimate test: who has it worked for? * 32:01 — Five-part framework to test your idea's strength: True, Helpful, Transferable, Repeatable, Sharpened * 34:36 — Call to action: start your inventory Would you like me to move on to writing titles next?

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of account-based marketing. My Favorite AI Tools: * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned: * 6sense - https://6sense.com [https://6sense.com/] * Revy AI - https://6sense.com [https://6sense.com/] * Suno - https://suno.com [https://suno.com/] * Buyer Research Report - https://danchez.com/buyerreport * Mike Kaput's LinkedIn Post - https://www.linkedin.com/posts/mikekaput_federal-reserve-chair-jerome-powell-just-activity-7391475562416046081-BwuY/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps: * 00:00 – The Maturing Landscape of AI in SaaS * 01:30 – Takeaways from the Breakthrough Conference * 03:00 – Enterprise Advantage: AI for Intent Data & Signals * 06:00 – Enterprise Bottlenecks: Compliance & IT Limitations * 08:00 – Why Small Teams Have the Edge * 11:30 – Revy AI: AI Becomes the UI * 15:00 – The Future of ABM with AI * 19:30 – Everyday AI: Custom November Music & Hotel Research * 21:00 – Sixth Sense Research Report Breakdown * 23:30 – The Critical Buying Stage & Marketing Implications * 26:00 – AI's Impact on the Job Market Would you like me to move on to the next step and write the newsletter version now?

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez sits down with Jason Telmos, VP of Product Marketing at 6sense, to break down the game-changing AI capabilities coming to the 6sense platform. Fresh off the Breakthrough conference in Las Vegas, Dan shares insights into how 6sense is not just layering AI onto its existing product—it's redefining how users interface with data and act on it. From intent data and predictive scoring to autonomous workflows and AI agents, this episode unveils what could be a category-defining evolution in B2B marketing tech. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * 6sense - https://6sense.com [https://6sense.com/] Timestamps * 00:00 - Sixth Sense at Breakthrough: Dan's first impressions * 03:15 - Jason's path from ABM rookie to 6sense exec * 08:40 - 6sense's origin story & core value in intent data * 15:00 - AI as the new UI: Sixth Sense's vision shift * 20:30 - Why segmentation is still king in ABM * 26:55 - AI email agent & automated personalization * 33:40 - Workflows: from manual segmentation to triggered automations * 41:10 - Revy AI: chat interface meets B2B data orchestration * 50:00 - Where marketing is heading in the next 3-5 years

Get the B2B Buyer Experience Report: https://6sense.com/science-of-b2b/buyer-experience-report-2025/ In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez sits down with Kerry Cunningham [https://www.linkedin.com/in/kerrycunningham/], Head of Research & Thought Leadership at 6sense, to dissect the current B2B buying landscape and how AI is completely reshaping it. They dive deep into new findings from the Buyer Experience Study and what they mean for both B2B and B2C marketers. Whether you're selling to businesses or consumers, this episode unpacks the buyer journey in ways that will change how you think about pipeline, brand building, and long-term marketing strategy. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * 6sense - https://6sense.com [https://6sense.com/] * B2B Buyer Experience Report from 6sense: https://6sense.com/science-of-b2b/buyer-experience-report-2025/ Timestamps * 00:00 - Why B2C marketers should care about B2B buyer research * 03:05 - Introducing the Buyer Experience Study and how it originated * 06:45 - Breakdown of B2B buying stages and shocking distribution stats * 10:32 - The myth of buyer exploration: decisions are made way earlier * 15:18 - Why your sales team is too late if you're not on the shortlist * 20:00 - Understanding buyer behavior and the 77% top vendor stat * 24:50 - Why preferred vendor changes don't usually change the deal * 30:40 - The deadly mistake of ignoring early-stage buyers * 35:15 - Using AI to detect in-market accounts and content needs * 42:00 - How to build content for every role in the buying group * 46:05 - The HubSpot and Marketo inbound strategy case study * 50:40 - Reframing how we define leads and contacts * 56:10 - What the next-gen CMO is doing right now to win later * 01:00:45 - Relationships still matter, but AI can amplify them

Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod [https://aidrivenmarketer.com/pod] In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit * AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/pod [https://aidrivenmarketer.com/pod] Timestamps * 00:00 — What "relevance" really means for content creators * 01:48 — The idea of becoming a "problem hunter" * 03:53 — Why most content doesn't resonate * 05:36 — How to mine social media for real pain points * 06:58 — Turning passive scrolling into strategic research * 09:18 — The power of customer conversations for deeper insight * 13:29 — Using customer interviews to spot trends * 16:26 — Using AI deep research prompts to surface audience pain * 23:12 — How to prioritize pain using RFM analysis * 27:51 — The difference between counseling and content relevance * 32:14 — When and how to address deep vs. frequent pain points

In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire unpack what it really takes to become an authority on social media in today's chaotic content landscape. They break down the popular but vague "document, don't create" strategy and reshape it into something far more actionable: "learning in the light." Whether you're starting your thought leadership journey or rebooting it, they map out exactly how to build credibility by being a visible, humble learner. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Timestamps * 00:00 - Why Gary Vee's "document" advice misses the mark * 01:44 - The evolution of social media from quotes to "interest media" * 03:51 - What still works: authenticity and storytelling * 04:22 - How to choose what to post: be helpful, not vague * 06:10 - The power of asking questions vs. giving advice * 09:09 - Vulnerability vs. oversharing: where to draw the line * 13:06 - Why optimism is essential for authority * 14:29 - Fit2Fat2Fit and the "journey to mastery" model * 16:08 - Should you share failures too? Yes, with the right frame * 19:19 - The post formula: Why > What > How > Question * 21:22 - Team Quantity: post more to get better * 23:17 - Don't just post, comment: LinkedIn/X engagement hacks * 28:42 - Comments are content too: the hidden benefit * 29:41 - Avoiding burnout: the 90-day sprint method * 31:25 - Building your idea flywheel * 33:53 - Sharing wins without sounding like a bragger * 36:08 - The next step: from expert to contributor