Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod [https://aidrivenmarketer.com/pod] In this AI marketing podcast [https://aidrivenmarketer.com/] episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age. My Favorite AI Tools * Tella - https://danchez.com/tella * High Level - https://danchez.com/highlevel * Zencastr - https://danchez.com/podtools * n8n - https://danchez.com/n8n Resources Mentioned * Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit * AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/pod [https://aidrivenmarketer.com/pod] Timestamps * 00:00 — What "relevance" really means for content creators * 01:48 — The idea of becoming a "problem hunter" * 03:53 — Why most content doesn't resonate * 05:36 — How to mine social media for real pain points * 06:58 — Turning passive scrolling into strategic research * 09:18 — The power of customer conversations for deeper insight * 13:29 — Using customer interviews to spot trends * 16:26 — Using AI deep research prompts to surface audience pain * 23:12 — How to prioritize pain using RFM analysis * 27:51 — The difference between counseling and content relevance * 32:14 — When and how to address deep vs. frequent pain points