Send us a text AI-generated images aren’t just a novelty, but they’re not for every situation either. In this episode, I share a practical framework for when AI images add real value to your marketing and communications, and when they risk eroding trust. From conceptual visuals, internal presentations, and social media graphics, to the high-stakes contexts where authenticity is essential, you’ll learn how to use AI imagery ethically, effectively, and transparently. Need More Su...

Send us a text If you’re paying €20 a month for ChatGPT Plus, are you actually getting full value from it? In this episode, I walk through the features that make ChatGPT Plus genuinely useful for everyday work. You’ll learn how to personalise ChatGPT, build repeatable workflows, and turn it from a clever chatbot into a practical productivity tool. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professi...

Send us a text If you think Microsoft Copilot is just for summarising emails, think again. In this episode, I share practical, real-world ways communications teams are using Microsoft 365 Copilot, from collaborative campaign planning in Loop, to stakeholder intelligence in Teams, and structured drafting in Word, to work faster, think better, and stay consistent without losing human judgment. Need More Support? If you’re ready to explore how AI can make your marketing smarter an...

Send us a text Six months on, I have finally finished my Harvard AI report, a personal learning ebook based on my takeaways from the AI and Public Policy Executive Program I took last summer. Today I'm sharing the biggest lessons I took away from studying AI and Public Policy at Harvard Kennedy School. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking...

Send us a text Ireland’s first interim AI report is a clear wake-up call. In this episode, I unpack the Oireachtas Committee on Artificial Intelligence’s 85 recommendations, revealing a governance-first approach to AI that prioritises regulation, rights, and public trust alongside innovation. What does this mean for businesses, public services, and Ireland’s long-term AI ambitions? Need More Support? If you’re ready to explore how AI can make your marketing smarter and mo...

Send us a text As we kick off 2026, this episode takes stock of where AI really stands, no longer a novelty, but a daily habit for over a billion people worldwide. Drawing on the latest global, European and Irish data, we explore how people and organisations are actually using AI, from everyday life tasks to autonomous workplace decisions. The big question for the year ahead isn’t adoption, it’s governance, skills and real value. Need More Support? If you’re ready to explore ho...

Send us a text It’s my birthday, but the gift is for you! I’m excited to launch Human in the Loop, a brand-new weekly AI newsletter designed to cut through the noise. Each edition delivers five curated stories, covering top AI news, tools, trends, and practical ways to apply AI in your work. Think of it as a companion to this podcast, actionable insights you can read over your Monday morning coffee, save for later, or share with your team. Stay informed, stay ahead, and let ...

Send us a text How do you actually upskill your people on AI in 2026, without wasting budget or overwhelming your teams? In this episode, I share a practical, one-year AI learning and development plan designed for HR managers, L&D professionals and team leaders. You’ll learn how to build AI capability using a structured, four-quarter approach, with clear tracks for leadership and staff, real-world pilots, and governance that actually sticks. I also walk you through the resources, tr...

Send us a text If you’re still experimenting with AI, I need to be honest with you: 2026 is not the year for experiments. It’s the year for systems. The gap between organisations that are systematically using AI and those that are still dabbling. It’s widening. Fast. So today I want to give you a framework for thinking about your 2026 AI strategy. A practical way to figure out where you are, where you need to be, and how to get there. Need More Support? If you’re ready to explore how AI...

Send us a text 2025 was the year AI stopped being hype and became a hard reality. In this special long-listen episode of AI SIX, I look back at the defining moments, breakthroughs, and course corrections that shaped AI over the past year, from the DeepSeek shockwave and the arrival of real AI regulation, to vibe coding, autonomous agents, model wars, and the rapid rise of AI video. Drawing on nearly 270 episodes and a year spent training organisations across sectors, this ep...

Send us a text Google’s new Antigravity platform marks a major leap into agentic AI. In this episode, I explore how Antigravity goes beyond AI assistants to act like a true digital employee, writing code, testing it in a live browser, fixing bugs, and presenting reviewable work. I unpack what makes it different, why it matters even if you’re not a developer, and how it signals the next stage of AI maturity where humans shift from doing the work to overseeing it. Need More Su...

Send us a text It’s Christmas Day, and you’re full, cosy, and looking for something fun to do. In this episode, I share four free, laugh-out-loud ways to use AI today, from festive photo glow-ups and Santa voice messages to chaotic Christmas stories and personalised AI songs. Guaranteed fun, zero tech stress. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, i...

Send us a text TIME Magazine has named its 2025 Person of the Year, and it’s not a single person but the Architects of AI. In this episode, I unpack why eight tech leaders behind today’s most powerful AI systems made the cover, what their influence means for the future, and why understanding who is building AI matters more than ever. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI f...

Send us a text What is the real value of AI Agents? 2025 was supposed to be the year of AI agents. You've probably heard the pitch: autonomous assistants that book your travel, manage your calendar, and run your business while you sleep. But here's the thing: until now, we've had a lot of hype and very little data. We didn't actually know how people were using AI agents in the real world. So today I want to break down what this study tells us, and why it matters for how you should be th...

Send us a text Are we finally at the point where we can use AI to generate images for marketing and comms? Not just for fun, not just for messing about, but for actual professional use? That's the question I want to answer today, because OpenAI has gifted us a significant update to ChatGPT's image capabilities (it dropped on December 16th). It's called GPT Image 1.5, and it's worth paying attention to. I'll give you a prompt to test yourself, and then we'll tackle the big question everyone as...

Send us a text This week’s long-listen is taken from my final free webinar of the year. It’s packed full of value as I share where you should be spending your marketing and communications focus next year. And of course, it’s powered by AI! You can also grab the slides and the video recording here. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-...

Send us a text The battle of the AI Goliaths continues. Last week OpenAI released their latest model, ChatGPT-5.2. With 1 billion users, it’s the largest and longest-running AI Large Language Model in the world. GPT‑5.2 started rolling out on 11 December 2025 to paid ChatGPT plans (Plus, Pro, Business, Enterprise) and is also live in the API for developers. Rollout is gradual, and GPT‑5.1 will remain available for a few months as a “legacy” option before being retired. Over time, ...

Send us a text OpenAI’s first “State of Enterprise AI” report is essentially a snapshot of how over 1 million workplace accounts are actually using tools like ChatGPT at scale, showing rapid adoption, modest but real daily time savings, and a big shift in what kinds of work people can do. This OpenAI study reveals how AI is being deployed inside organisations today, and it has four key findings. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more e...

Send us a text Disney has struck a groundbreaking $1 billion, three-year deal with OpenAI, allowing Sora and ChatGPT Images to generate videos and images using over 200 iconic characters from Disney, Pixar, Marvel, and Star Wars. In this episode, I explore what this deal means for AI, intellectual property, and creators’ rights, and why licensing may define the future of AI content. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more ef...

Send us a text Most organisations think they’re building AI agents, but are really just creating advanced chatbots. In this episode, I break down the three tiers of AI capability: models, tool-enabled assistants, and autonomous workflow systems. Learn why most teams get stuck at Level 2, what’s really holding AI maturity back, and how to move safely from permissions to autonomy. A practical guide to defining your AI ambition for 2026. Need More Support? If you’re ready to...