Alix Earle BioSnap a weekly updated Biography.
Alix Earle has dominated headlines and social media talk in recent days as her run on Dancing With the Stars continues to generate buzz. According to Us Weekly her recent Halloween Night performance was a spectacle with dramatic "bleeding from our eyes" makeup and a Lady Gaga-inspired dance, drawing attention both for her choreography with pro partner Val Chmerkovskiy and her bold glam choices. Earle eagerly documented her entire prep process on TikTok, teasing her fans with behind-the-scenes content and urging them to vote, while also sharing that twelve of her college friends were cheering her on in the studio audience. She emphasized her commitment by revealing she was skipping Halloween parties this year to focus entirely on rehearsals and the DWTS schedule, marking a shift from her usual party-girl image.
As for business, Alix Earle’s media reach remains formidable. HypeAuditor data highlights that her Instagram following is up near 4.45 million, with monthly earnings estimates in the $7,800 to $10,700 range, and a strong like-to-comment ratio suggesting authentic engagement. Her numbers may not be trending back up to peak earnings from earlier in the year, but she maintains her status as a top influencer in fashion and lifestyle categories. This is further underlined by CEO Today Magazine’s inclusion of Earle in its Top 10 Richest Non-Celebrity Influencers for 2025, noting reports of her earning as much as $450,000 for a single Instagram story.
Earle’s podcast Hot Mess with Alix Earle, still a major vehicle for personal brand-building, recently released an episode with guest Ashtin where they discussed the harsh truths of social media. The podcast retains strong chart performance and continues to be available in video format on YouTube, broadening Alix’s presence beyond Instagram and TikTok.
On the business development front, Wikipedia updates show that she remains active as an investor and brand partner for SipMargs, a canned cocktail line, and her appearance in The Kid Laroi’s "Girls" music video from earlier this year also lingers in industry gossip as a defining pop culture crossover.
Social feeds are filled with speculation about Alix’s trajectory on Dancing With the Stars, and the “Alix Earle effect”—where products she endorses sell out rapidly—continues to make her a go-to pick for marketers. Industry analysts, like those tracked by HypeAuditor, continue to note her excellent follower growth and high audience quality. While there are unconfirmed rumors about upcoming brand collaborations and further TV appearances, nothing official has been released in the past few days.
To sum it up, Alix Earle’s recent days have been a flurry of strategic career moves, social media influence, and high-glam public appearances, keeping her firmly in the spotlight and fueling speculation about her longevity as a major digital creator.
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