Alix Earle BioSnap a weekly updated Biography.

Alix Earle continues to dominate headlines as 2025 winds down, with the TikTok influencer cementing her status as a major cultural force across multiple business ventures. According to Celebrity Net Worth, Earle's estimated net worth has reached 20 million dollars, a significant increase from earlier projections, driven by her diverse income streams spanning sponsored content, equity investments, and entertainment appearances.

On the entertainment front, Earle recently secured a spot in the Dancing with the Stars season 34 finale, performing alongside professional partner Val Chmerkovskiy. The appearance marks her continued expansion beyond social media into mainstream television, though some DWTS fans have expressed mixed reactions to her participation in the competition.

Her financial portfolio has seen major gains this year, particularly through her strategic equity stake in the prebiotic soda brand Poppi. When PepsiCo announced its acquisition of Poppi for 1.95 billion dollars in March, Earle reportedly received an undisclosed but significant windfall from her ownership position. Rather than accepting direct payments from the company, she had negotiated her compensation structure in equity, a move that proved exceptionally lucrative.

According to Forbes, Earle earned at least 8 million dollars in 2025 alone, with individual sponsored posts commanding between 250,000 and 350,000 dollars on TikTok, while Instagram sponsored stories reportedly fetch around 450,000 dollars each. She also appeared in three Super Bowl advertisements for Carl's Junior, Hellmann's, and Poppi, though the exact compensation for those high-profile spots remains undisclosed.

Behind the scenes, Earle has been strategically positioning herself for long-term success beyond the typical influencer lifecycle. She's become an investor and brand partner in the ready-to-drink sparkling margarita company SipMargs, which raised 3 million dollars in funding earlier this year. Her team has been exploring equity-based partnership deals and potential product launches including beauty lines and wellness brands.

The 24-year-old TikTok pioneer, who pioneered the confessional get-ready-with-me genre, maintains over seven million followers on TikTok and continues building what industry insiders describe as a digital economy and brand ecosystem. Her influence extends beyond social metrics into measurable consumer impact, with products she endorses reportedly selling out across entire states within hours. As she navigates her transition from viral creator to business mogul, Earle remains one of the most influential figures of Generation Z.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle is closing out November 2025 as one of the most watched figures of Gen Z, staying at the center of pop culture with a blend of social activism, business hustle, and a soaring reality TV profile. This past week, the headlines have practically written themselves. As Dancing with the Stars races toward its finale on November 25, Earle, alongside pro partner Val Chmerkovskiy, has secured her spot in the finals—a feat predicted several weeks back by judge Derek Hough, and one that’s generated a swarm of media coverage from outlets like the Houston Chronicle and Palm Beach Post. Earle’s run on DWTS is more than a competitive arc; it’s proof that her brand of viral authenticity can translate to the prime time stage, cementing her as a TV personality with real staying power.

Yet, Earle hasn’t just danced her way into the news cycle. On November 19, she brought her signature “Serving in Heels” initiative to Los Angeles, organizing the high-profile event with her DWTS circle by prepping and serving over 3,000 meals for local communities, all while donning high heels. PEOPLE magazine captured her gratitude as she called LA her temporary home and spoke about the impact of nurturing her philanthropic side. The event began last year as “Meals in Heels” in Miami, and in her words, its expansion “quickly became a powerful reminder of the importance of showing up for others and making time to give back,” highlighting how she’s leveraging fame for tangible social action.

Businesswise, insiders continue to track Earle’s move from influencer status to entrepreneur. A new documentary released this week by the International Celebrities’ Lifestyle & Facts channel lays bare the scale of her empire: multi-million dollar net worth, seven-figure annual earnings, exclusive brand deals with giants like Benefit Cosmetics and White Fox, and a calculated push into equity-based partnerships and long-term brand investment. The doc also hints—though without on-record confirmation—that Earle’s team is exploring beauty and wellness product launches, signaling she’s set her sights far beyond sponsored posts into true business mogul territory.

On social, Earle’s every post—from behind-the-scenes rehearsals to candid GRWM TikToks—drives trends and dominates timelines. Notably, her recent spotlight in Sports Illustrated as the magazine’s first-ever digital swimsuit cover model added another historic notch to her belt. And her offhand recommendations continue to send products flying off shelves, as documented by retailers and fans alike. While no dramatic controversies or romantic headlines have broken in the past few days, Earle’s biographical significance is only magnifying. The narrative is clear: Alix Earle is no longer simply a viral TikTok star—she is a force in entertainment, business, and social influence, with every step, campaign, and community event building her legacy in real time.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has electrified pop culture headlines in the last several days as she prepares for the highly anticipated finale of Dancing With the Stars, season 34. On Tuesday’s Prince night, Earle and her partner Val Chmerkovskiy wowed both judges and fans with two performances: an Argentine tango to Little Red Corvette and a Viennese waltz to Purple Rain. According to the Miami New Times, her first dance drew some tough love—Bruno Tonioli noted her momentary misstep but also affirmed she could go all the way. Judges universally agreed she was the most improved this season, awarding her 28 out of 30 points on the tango. Then came her show-stopping Viennese waltz, which earned 10s across the board and left even the toughest critics describing it as historic. Derek Hough declared, I have no doubt that we’re going to see you in those finals, while Carrie Ann Inaba called Earle’s performance one for the DWTS record books. Thanks to both the judges and the overwhelming Twitter fan support, Earle is officially headed to the finale against Robert Irwin, Elaine Hendrix, and Dylan Efron. Entertainment Now reports that her Viennese waltz was not only a technical peak but an emotional one that brought many fans to tears, igniting a storm of admiration on Instagram and TikTok, platforms where Earle’s following continues to soar.

Social media was ablaze with instant reactions after her routines aired, including thousands of Instagram comments archiving her transformation from self-conscious early-season contestant to one of the night’s undeniable stars. Fans gushed that her candid journey had become their highlight of the season, with notable mentions of her slow-burn chemistry with Chmerkovskiy and the emotional transparency she brought to her dances.

Meanwhile, her business activity hasn’t slowed down. As recently reported by Mabumbe and echoed by Brand Vision Insights, Earle’s estimated net worth now clocks in at around 20 million dollars, solidified by lucrative brand partnerships, her hit podcast Hot Mess with Alix Earle, and smart investments like her reported stake in the beverage startup SipMargs. She’s still recognized as one of the most influential voices of Gen Z—her endorsements create sellout frenzy, a phenomenon outlets call the Alix Earle effect.

There have been no major controversies, relationship news, or negative press tied to her in recent days. Most headlines and trending hashtags are fixated on her DWTS journey, and speculative buzz suggests that if she clinches the Mirrorball Trophy, it may cap a pivotal new chapter in her career, firmly establishing her as both a mainstream star and a digital business force. Every indicator points to Friday’s finale as a culturally significant moment for a media personality whose brand just keeps expanding, both on and off the ballroom floor.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle continues to prove her status as a modern celebrity influencer with a flurry of public appearances and notable headlines in just the past few days. On November 13, 2025, she turned heads at the GQ Men of the Year Party held at Chateau Marmont in Los Angeles, an event renowned for drawing entertainment and fashion world elite. Getty Images captured her arrival, radiating star power as one of the night’s standout guests. Across social channels, Earle’s personal brand remains red hot. Earlier this week, on November 11, Reality Tea spotlighted a new Instagram story where Alix showed off her impressively toned abs, fueling more buzz about her fitness journey and influencing followers with her signature workout tips. This post quickly spread, reaffirming her reputation as a style and wellness trendsetter and keeping her considerable fanbase fully engaged.

Amid the rapid-fire public appearances, Alix also took the spotlight for more than glitz and glamor. The Los Angeles Times reported her presence at Robert Irwin’s birthday bash, where her high-energy relay jive moment made waves—cementing her as one of the most visible faces on the current influencer party circuit. Campaign Live went a step further, noting how influencers like Alix are now primary drivers of hit reality shows like Dancing with the Stars, suggesting her social reach and authenticity are reshaping the landscape of television and celebrity culture for a new generation.

In the business sphere, Alix demonstrated her commercial clout through another milestone with NFL player boyfriend Braxton Berrios. According to A to Z Sports, the couple celebrated their two-year anniversary with fans on social media, sharing candid snapshots and generating a flurry of supportive comments, which underscores her appeal as a relatable celebrity despite meteoric fame. Meanwhile, The New York Times and AOL recently revealed that Alix is now earning six figures for a single sponsored Instagram Story, a testament to her astonishing brand power and unique ability to convert attention into income streams. The SI Swimsuit model and podcast host now stands as a $20 million brand, per Mabumbe, continuing to expand her portfolio with endorsements, media projects, and her ever-popular social channels.

While speculation sometimes swirls—typically around her business moves or personal life—most developments of late are well-documented by reputable outlets. Whether turning up on the red carpet, trending on Instagram, or quietly expanding her empire, Alix Earle is undeniably writing a new kind of influencer success story, one headline, hashtag, and endorsement at a time.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle continues to maintain her spot in the celebrity and influencer limelight with a flurry of newsworthy developments these past few days. Just yesterday, Earle lit up Instagram with a new sports bra post showing off her abs, which quickly had fans and fashion blogs abuzz, according to Reality Tea. This aligns perfectly with her status as a leading influencer in the fashion and luxury lifestyle space. Data from HypeAuditor shows Earle’s Instagram following has grown to 4.45 million, with engagement hovering at industry averages. She has produced 685 posts to date, although her income from Instagram brand deals, estimated between $7,800 and $10,700 per month as of June, has trended down from the highs seen in late 2024—a possible sign that the influencer bubble for mid-tier fashion creators may be plateauing.

In the relationship spotlight, TMZ reported that Earle and Miami Dolphins wide receiver Braxton Berrios publicly celebrated their two-year anniversary on November 11, sharing affectionate posts and reigniting discussion of their high-profile romance. For fans tracking both her personal and professional lives, this milestone earned a new wave of attention and keeps her front-and-center in the ongoing micro-celebrity narrative.

On the business and tech front, Earle has partnered with Microsoft for its Copilot AI assistant, a development highlighted by the Times of India and TradingView. Microsoft executives credited Earle’s social reach and Get Ready With Me video style for successfully introducing Copilot to younger audiences. She was a featured voice at the Cannes Lions International Festival of Creativity on a panel about the power of influencer marketing, and her collaborations with Microsoft have included TikTok videos where she demos Copilot’s features. This partnership could have long-term biographical significance, signaling her evolution from lifestyle influencer to major brand collaborator and tech ambassador.

Meanwhile, Earle is also grabbing traditional TV headlines. She’s in the running as a top contestant on the current season of Dancing With the Stars, with CampaignLive naming her among the influencer talents responsible for the show’s resurgence and mainstream relevance in 2025. A recent Los Angeles Times piece covered her 20th birthday celebration—co-hosted with fellow star Robert Irwin and broadcast as part of the show—which was widely shared on social media. However, Parade reports she admitted to crying herself to sleep after a recent DWTS live performance, underscoring the personal toll of the pressure. There are also rumblings—per IMDb—about behind-the-scenes drama involving her stepmother Ashley Dupré potentially affecting her competition narrative, but these remain speculative without direct confirmation.

To sum up, Alix Earle remains a dominant figure across fashion social media, reality TV, and now corporate tech, fueled by personal milestones and a potent blend of traditional and new media exposure. Any question of her cultural staying power seems firmly answered, at least for now.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has made waves in the past few days across both entertainment and lifestyle circles, and her moves are being eagerly tracked by fans and media alike. First, her performance on Dancing with the Stars continues to generate headlines. According to People and E! News, during the November 4 episode, guest judge Flavor Flav accidentally gave Earle and her partner Val Chmerkovskiy a 9 instead of a 10, preventing a perfect score—an error Flavor Flav later admitted to and apologized for, saying he’d intended to award top marks but couldn’t change the score once locked in. This marks the second consecutive week Earle came within one point of a perfect score, following a similar near miss the previous week when guest judge Cheryl Burke was the dissenting voice. Even in the absence of a perfect 40, Earle’s consistent high marks from the judges are solidifying her as a standout competitor this season, building her profile as a crossover entertainment figure.

On the social scene, Earle turned heads at the 2025 LACMA Art+Film Gala, according to coverage by The Times of India and her own Instagram. She dazzled in a black strapless gown by an unnamed designer—floor-length, form-fitting, with a sweetheart neckline and a structured, beaded bodice. The look was widely praised, drawing compliments from notable attendees like Olivia Dunne, who called Earle “simply stunning.” Earle also shared a candid glimpse into the evening’s festivities, posting snapshots from the gala—including a playfully posed selfie, glimpses of the event’s entertainment (like Doja Cat’s performance), and even a cheeky shot of her with a plate of what appeared to be gourmet fried chicken nuggets. Her presence at such a high-profile event reinforces her status as an “it girl” in the influencer world, mingling with celebrities and tastemakers.

On the business front, Henry Beaver’s recent guide to Earle’s Amazon storefront highlights her savvy as a product curator and entrepreneur. By focusing on genuine recommendations and transparent engagement with her audience, Earle has cultivated a loyal following that translates into real sales—a model other influencers are increasingly trying to replicate. This blend of authentic connection and commercial acumen is elevating her beyond typical influencer status, positioning her as a lifestyle authority with growing business influence.

While there hasn’t been major new public business news in the last few days, Earle’s steady presence in entertainment, fashion, and e-commerce continues to set her apart. No unverified scandals or speculative headlines surfaced in this period—her story remains one of sustained, strategic growth, punctuated by glamorous red carpet moments and reality TV perseverance. As the DWTS season progresses and her social media prowess endures, all signs point to Earle solidifying her place as a multifaceted public figure.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has been making nonstop headlines and setting social feeds ablaze in the past week. Her most talked-about moment came courtesy of Dancing with the Stars on November 4, when guest judge Flavor Flav accidentally gave her a nine instead of the perfect ten she and her partner Valentin Chmerkovskiy clearly deserved, as Flavor Flav himself later admitted to People Magazine. This mistake sparked outrage and debate on social, with fans and E! News reporting it robbed her of a perfect 40 on Rock and Roll Night, and Instagram lighting up with support and speculation. Remarkably, last week’s episode also saw Alix one point shy of perfection, keeping the suspense high for her journey to the Mirrorball Trophy.

Outside the ballroom, Alix Earle captivated the celebrity set and fans alike at the 2025 LACMA Art and Film Gala held last weekend. According to the Times of India and widely shared Instagram posts, she stunned in a black strapless, velvet gown, earning the fashion moment of the night. Her look drew raves from former LSU star Olivia Dunne and the TikTok fashion sphere, while her own Instagram feed boasted dreamy gala snaps, playful selfies, and a viral video of Doja Cat performing live at the gala—each image fueling new waves of online admiration and comment threads.

Business-wise, Brand Vision recently named Alix among the wealthiest female YouTubers in 2025, emphasizing her commercial ascendance and the cultural pull of her influencer-to-entrepreneur path. She continues to scale up her audience across TikTok, YouTube, and her Hot Mess podcast—each medium offering behind-the-scenes glimpses of her DWTS rehearsals, recap vlogs, and daily life, all of which stir continual engagement and media pickup.

On the personal front, her relationship with Houston Texans wide receiver Braxton Berrios remains one of the most buzzed-about sports-and-pop-culture pairings right now, with their LACMA red-carpet appearance spurring even more fascination. There are no major controversies or negative headlines surrounding her this week; speculation about next business moves is rampant, but no confirmed announcements have dropped yet.

Overall, Alix Earle’s blend of viral dance floor performances, A-list gala appearances, and business influence has kept her firmly at the center of Gen Z celebrity culture and the broader conversation, with every public outing and online post serving as headline fodder across entertainment media.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has been at the center of multiple high-profile headlines over the past several days, with every development underscoring her status as one of social media’s most influential personalities. The biggest news is her official reveal as a contestant on Dancing with the Stars season 34. Alix confirmed her participation live on Good Morning America in late May, sharing her excitement and explaining she has been a longtime fan of the show, describing accepting the offer as an “easy yes” and promising to provide fans behind-the-scenes access throughout her ballroom journey. She joins a cast that includes Robert Irwin and comedian Andy Richter, immediately becoming a major focus of advance coverage for the ABC competition, as reported by AOL and Cosmopolitan. Alix also told Good Morning America that she plans to capture all the offstage drama and backstage secrets for her followers, leaning into her signature “vlog” style. This move not only broadens her audience but cements her transition from digital creator to mainstream personality, a shift with potential long-term biographical significance.

Just as significant is the official split between Alix Earle’s Hot Mess podcast and Alex Cooper’s Unwell Network. Tubefilter and Variety report that this high-profile breakup, which started as unconfirmed rumor earlier in the year, is now confirmed by changes on the Hot Mess podcast’s social channels and statements from both parties. Unwell Network has renounced all rights to Hot Mess, making Alix and her podcast free agents. SiriusXM, which previously had a lucrative deal to sell ads for Unwell Network’s roster including Hot Mess, will reportedly no longer be handling Hot Mess advertising. The initial partnership between Alex Cooper and Alix Earle helped push Hot Mess to the top of Spotify’s podcast rankings, even briefly unseating the Joe Rogan Experience, and the split is already being dissected in the industry as a marker of changing tides in the creator economy.

On social media, Earle’s ballroom announcement and the podcast split have sparked a frenzy. Fans are flooding her Instagram and TikTok comments with encouragement for her DWTS journey and speculation about the reasons behind her podcast’s network departure. There is some conjecture about possible friction between Earle and Cooper, fueled by tabloid-style coverage, but neither party has publicly confirmed a feud, making these claims unverified as of now. Industry insiders are closely watching which network or platform Hot Mess will join next, as the decision could impact the broader influencer podcast landscape.

In summary, Alix Earle’s Dancing with the Stars casting and her abrupt exit from the Unwell Network are the two stories dominating conversation, with both developments likely to shape her public narrative and business trajectory for months to come.

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Alix Earle BioSnap a weekly updated Biography.

This week, Alix Earle found herself at the heart of major headlines, blending business acumen, media buzz, and a hint of reality TV controversy. On Dancing With the Stars’ highly anticipated Halloween Night episode, Alix and partner Val Chmerkovskiy wowed with a moody tango to Billie Eilish’s Bury a Friend, netting an impressive 39 out of 40—just one point shy of perfect, after guest judge Cheryl Burke held back a 10. It was her stepmom, Ashley Dupré, who snagged viral attention on TikTok for her blunt reaction, telling Burke to “go take more Ozempic,” a remark that prompted apology headlines in Us Weekly and AOL. Alix herself stayed above the fray, but the moment briefly overshadowed her professional triumphs on the show.

The reality TV ride came with a social media win: Lady Gaga herself took to TikTok, publicly championing Alix and proclaiming support in the comments, a celebrity approval that whipped fans into a frenzy and brought even more mainstream attention to Alix’s run on the show, as covered by Parade.

Off the ballroom floor, Alix’s business activities continued at her own high standard. She hosted a glam Los Angeles event to celebrate her limited-edition Poppi drink collaboration and investor status, a partnership that’s made national news since Poppi’s high-profile Super Bowl spot earlier this year and PepsiCo’s subsequent acquisition of the brand. Alix’s entrepreneurial influence is making waves—CEO Today Magazine just named her one of 2025’s richest non-celebrity influencers, citing sponsored Instagram story fees pushing $450,000 and her growing leverage as a “creator turned brand.”

Alix also teased a new investment in an alcohol start-up, sharing news of the March-expected launch via Instagram. Details remain under wraps, but speculation is brewing online about the scale and partners involved, with fans and business media speculating about her next big move as a founder-investor, as reported on AOL.

Public appearances have matched the pace. She’s slated for a guest spot on The Jennifer Hudson Show alongside Morgan Freeman and Burna Boy—a major mainstream moment. Style and fashion media continue to cover her every move: this week’s Poppi event look, featuring low-rise jeans and a halter top, landed her in beauty and lifestyle headlines. All told, the past few days have solidified Alix Earle’s status as an influencer who commands attention, not just for viral moments and social media metrics, but for a business strategy and celebrity connections with long-term staying power.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has dominated headlines and social media talk in recent days as her run on Dancing With the Stars continues to generate buzz. According to Us Weekly her recent Halloween Night performance was a spectacle with dramatic "bleeding from our eyes" makeup and a Lady Gaga-inspired dance, drawing attention both for her choreography with pro partner Val Chmerkovskiy and her bold glam choices. Earle eagerly documented her entire prep process on TikTok, teasing her fans with behind-the-scenes content and urging them to vote, while also sharing that twelve of her college friends were cheering her on in the studio audience. She emphasized her commitment by revealing she was skipping Halloween parties this year to focus entirely on rehearsals and the DWTS schedule, marking a shift from her usual party-girl image.

As for business, Alix Earle’s media reach remains formidable. HypeAuditor data highlights that her Instagram following is up near 4.45 million, with monthly earnings estimates in the $7,800 to $10,700 range, and a strong like-to-comment ratio suggesting authentic engagement. Her numbers may not be trending back up to peak earnings from earlier in the year, but she maintains her status as a top influencer in fashion and lifestyle categories. This is further underlined by CEO Today Magazine’s inclusion of Earle in its Top 10 Richest Non-Celebrity Influencers for 2025, noting reports of her earning as much as $450,000 for a single Instagram story.

Earle’s podcast Hot Mess with Alix Earle, still a major vehicle for personal brand-building, recently released an episode with guest Ashtin where they discussed the harsh truths of social media. The podcast retains strong chart performance and continues to be available in video format on YouTube, broadening Alix’s presence beyond Instagram and TikTok.

On the business development front, Wikipedia updates show that she remains active as an investor and brand partner for SipMargs, a canned cocktail line, and her appearance in The Kid Laroi’s "Girls" music video from earlier this year also lingers in industry gossip as a defining pop culture crossover.

Social feeds are filled with speculation about Alix’s trajectory on Dancing With the Stars, and the “Alix Earle effect”—where products she endorses sell out rapidly—continues to make her a go-to pick for marketers. Industry analysts, like those tracked by HypeAuditor, continue to note her excellent follower growth and high audience quality. While there are unconfirmed rumors about upcoming brand collaborations and further TV appearances, nothing official has been released in the past few days.

To sum it up, Alix Earle’s recent days have been a flurry of strategic career moves, social media influence, and high-glam public appearances, keeping her firmly in the spotlight and fueling speculation about her longevity as a major digital creator.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has dominated headlines and social media feeds in the past few days with a flurry of dramatic developments in her career and personal brand. The most talked-about story has been her run on season 34 of Dancing with the Stars. Rumor mills exploded early in the week after Page Six and the Daily Mail reported tension between Alix and her pro partner Val Chmerkovskiy, including claims that Val was “miserable” and “jealous” of contestants with better attitudes. However, Alix shot down these feud rumors in an interview with Us Weekly following their Wicked-themed jazz routine, insisting publicly that “there’s no bad blood” and describing Val as a friend. She doubled down on TikTok, telling fans, “It’s so funny, because I feel like we’re becoming besties … we both just have sarcastic personalities and maybe we need to chill that out, because it does make us look like we hate each other.” Val himself responded online calling her “an absolute pleasure to work with.” According to Cosmopolitan and AOL, the speculation was nothing more than online drama and the two appear to be working just fine.

Shifting to her business moves, Alix was back in the news after launching a $1 million lawsuit against UK fitness giant Gymshark, accusing them of yanking a big-ticket sponsorship deal last minute. Outlets like AOL report she alleges Gymshark pulled out because her public profile was “too controversial”—a claim Gymshark firmly denies, saying the contract negotiations simply fell through. The outcome of this legal showdown could set a precedent for influencer–brand relations as top-tier personalities become powerful corporate entities.

On the media and finance front, CEO Today Magazine and The Hollywood Reporter have been touting Alix Earle as a prime example of the new influencer–empire model. Alix is represented by powerhouse attorneys like Kevin Yorn, who have brokered brand deals and helped evolve her model from “influencer” to genuine business mogul. They underscore the value of “authenticity as a hard asset,” referencing how Alix can move products at scale in what has been dubbed “the Alix Earle effect.” Discussions of a reported offer to license a top creator’s video library for $200 million put Alix on the map of creators negotiating mega-deals for equity, IP, and long-term business power.

From a personal branding aspect, Alix’s rapid response to rumors, her ongoing podcast Hot Mess, and her high-visibility appearances continue to feed her loyal online base. Most major headlines frame her not just as a viral star but as a newly-minted corporate asset at the frontline of a creator economy now forecast to surpass $480 billion by 2027. As the media blurs with business, Alix Earle is setting new precedents for what it means to be a 21st-century celebrity.

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Alix Earle has dominated both headlines and social feeds in the past several days, most visibly thanks to her high-profile run on season 34 of Dancing with the Stars. On October 15, 2025, she told Extra TV that the DWTS experience has been “life-changing,” describing it as transformative and sharing how emotionally difficult but ultimately invigorating each week has been. Earle specifically addressed rumors about tension with her dance partner, Val Chmerkovskiy, firmly putting them to rest and emphasizing how their partnership and friendship have deepened after public speculation suggested otherwise. The day before, Reality Tea reported that Earle broke down backstage before her Dedication Night performance, dedicating her contemporary dance—performed with Val and her 12-year-old sister Izabel—to her family and receiving one of the highest scores of the night. She explained that the emotionally charged night was deeply personal, tied to her parents’ split and her close bond with her sister.

Meanwhile, Earle’s presence on social media and the broader influencer economy remains at a fever pitch. According to feeds aggregated by Palm Beach Post and ExtraTV, her DWTS routines, including a Maleficent-themed number, have gone viral and generated extensive media coverage with widespread acclaim and fan support. Wiki updates confirm that her consistent scoring on the show, including a Disney Night performance that placed her in a tie for second, has only elevated her profile.

But behind the scenes, a business saga is still unfolding. Earlier in the year, major outlets like Variety and Us Weekly reported that Earle’s podcast, Hot Mess, was dropped by Alex Cooper’s Unwell Network in February following business disagreements and rumored disputes over intellectual property and deal structure. By June, Hot Mess relaunched independently as a video-first vlogcast, having navigated months of contract wrangling—a move The Wall Street Journal noted as highlighting influencer business complexities. The drama has persisted on social channels: Alex Cooper recently posted a Vegas show recap on Instagram, using the song Circus—mirroring Earle’s DWTS debut and including the loaded caption How much time do you have, a phrase linked to Earle’s comments about the business breakup. This was widely dissected as deliberate shade and reignited fan speculation about the cooling friendship and alleged feud. However, neither has confirmed a personal falling out, with both women attributing the split largely to business reasons.

On the entrepreneurial front, Earle continues to diversify. She recently announced plans—shared on TikTok and covered by AOL—to invest in a new alcohol brand, fulfilling a long-term ambition to enter the beverage space, with the launch teased for the coming weeks. Earle candidly acknowledged the risks, but said she believes in the team and product.

Personal life moments also made headlines, such as her orchestrating an elaborate birthday surprise for boyfriend Braxton Berrios after a lengthy time apart, as reported by People magazine. Altogether, Alix Earle is navigating viral stardom, business turmoil, and network TV acclaim with striking visibility—setting the pace for how Gen Z creators juggle public intimacy, contract drama, and personal milestones all in one dazzling spotlight.

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Alix Earle has cemented her status as one of Gen Z’s most-watched influencers with a whirlwind of high-impact personal and business headlines over the past few days. On October 14, she made perhaps her most talked-about appearance to date on Dancing With the Stars, breaking down in tears during Dedication Night with a raw Viennese waltz dedicated to her half-sister Izabel, drawing praise from judges and countless social media fans for her openness and emotional authenticity. Family was front and center, with her stepmother Ashley Dupré and siblings cheering her on from the Los Angeles studio. Clips from her performance instantly went viral across TikTok and X under hashtags like #AlixEarleDWTS and #DedicationNight, with fans calling it her most genuine moment ever. DWTS judges and viewers alike insisted she deserved straight tens, fueling a wave of online support and commentary.

Alix has been vocal about what the DWTS experience means to her, telling Extra’s Derek Hough that it’s been life-changing, making her more emotionally in tune and helping her overcome frustration and self-doubt through weekly challenges. Both she and partner Val Chmerkovskiy publicly dismissed rumors of behind-the-scenes friction, explaining on the show and to Extra that they’ve built a close, trusting friendship despite initial misunderstandings.

On the business front, Alix confirmed that her “Hot Mess” podcast—a high-profile project under Alex Cooper’s Unwell Network—was dropped this week after less than two years. Variety broke the news, revealing that SiriusXM would no longer sell ads and Unwell renounced rights to the podcast, freeing Alix to pursue other ventures. Behind the scenes, sources told Us Weekly there was “a lot of tension” between Earle and Cooper, with Alix’s father, Thomas “TJ” Earle, said to have gotten more involved and voiced concerns that the original network deal wasn’t in her best interest. Social accounts across platforms lit up with speculation about the rift after Cooper posted a pointed Instagram reel set to a Britney Spears track Alix had previously used for her DWTS debut, reigniting debate about friend-and-business relationships in the influencer sphere.

Unshaken by the podcast shakeup—and possibly steered by family advice—Alix announced via Instagram that she’s investing in an as-yet-unnamed alcohol company, marking a shift into new entrepreneurial territory and confirming on social that she’s focused on “bigger projects not related to the podcast space.” Her business moves are watched closely both by fans and industry analysts, given her massive reach of 7.8 million social media followers. As Earle’s star rises on broadcast TV and her business ambitions expand, her image as an authentic, self-made digital personality only seems further solidified by this very public series of reinventions, emotional moments, and bold pivots.

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Alix Earle has had a jam-packed and emotionally charged week, grabbing headlines and fan attention from multiple angles. On October 14th, she delivered one of her most talked-about public appearances to date with an emotional Viennese waltz during Dancing With the Stars’ Dedication Night, performing alongside her pro partner Val Chmerkovskiy and, in a touching twist, inviting her half-sister Izabel into the routine. Alix called Izabel her “biggest supporter” and described the dance as “gonna mean the world to me,” underscoring her intent to pay tribute to how her sister entered their family during turbulent times and helped foster a sense of reconciliation. This performance was broadcast live on ABC and trended on social media under hashtags like #AlixEarleDWTS and #DedicationNight, with thousands praising her for displaying what many called her “most authentic” side yet. Clips of their heartfelt performance immediately went viral on both TikTok and X, reflecting strong emotional resonance among fans. Her stepmother, Ashley Dupré, was also present and vocal on social media, posting supportive comments and sharing pride in Alix’s growth and vulnerability, further highlighting the importance of blended family in Alix’s public narrative according to Yahoo Entertainment and confirmed by IB Times and AOL.

Off the dance floor, Alix provided a refreshingly raw moment on her TikTok earlier this week by opening up about her veneer regrets and accidentally chipping a veneer at dinner with Kate Hudson. She candidly discussed her impulsive decision to get ten veneers, her lingering regret, and why she refrains from promoting cosmetic treatments she’d reconsider, telling viewers, “I had such good teeth and... oh my god, I have to keep up with this for the rest of my life.” The honesty in her account, and her moment of nearly tearing up on camera, drew a wave of support and empathy, reinforcing why she remains a fan favorite for her candor.

In personal life updates, Alix and boyfriend Braxton Berrios, wide receiver for the Houston Texans, reunited for their “first date in two months” during the NFL team’s bye week. She posted a playful Instagram video with Braxton, featuring a dance and some twerking, quickly attracting admiration and hundreds of fan comments. The lighthearted glimpse into their relationship furthered her relatable influencer appeal, as covered by the Times of India.

Meanwhile, the business side of Alix’s career continues to spark speculation around her professional split from Unwell Network, the media company run by Alex Cooper. Reports by Variety and Cosmicopolitan fuel ongoing chatter about a feud that led to Alix’s podcast Hot Mess being dropped from Unwell, with neither party offering detailed commentary yet. Fans caught subtle references to the drama in social media posts, but Alix appears poised to move forward independently, recently pausing podcasting to focus on other projects and public engagements. Despite this turbulence, Alix remains at the top of influencer lists, highlighted by Feedspot as the number one Amazon influencer on Instagram for 2025, with her business profile, lifestyle brand, and strategic partnerships continuing to expand her reach.

In summary, Alix Earle’s past few days have been defined by a standout family tribute on national television, viral moments of candor, ongoing media intrigue regarding her professional alliances, and a visible, strong personal relationship—all marking significant chapters with likely lasting impact on her biography and brand.

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Alix Earle just set social media on fire with a head-turning Maleficent moment for her Viennese Waltz on Dancing with the Stars, wearing a sparkling black cut-out dress alongside Val Chmerkovskiy. Instagram flooded with raves for her performance, fueled by dramatic photos featuring a bold red lip and cinematic grayscale effects. Notable figures like Rylee Arnold jumped in to publicly praise Alix’s look and presence, and fans were especially vocal in the comments, some cheekily referencing Maleficent’s iconic villainy. The performance and her Instagram post quickly gathered momentum, making it one of her most notable public appearances this week, further solidifying her crossover from digital influencer to mainstream entertainment, as reported in Reality Tea and confirmed by Alix directly on Instagram.

Yet, the glow was dimmed by controversy as AOL reported that Alix is once again under scrutiny for a decade-old social media scandal involving resurfaced screenshots of her as a teen using inappropriate racial language on ASKfm. Debate raged on TikTok and Reddit about accountability and growth, with some followers demanding a direct response while others defended her as a product of youthful ignorance. As of this moment, Alix and her team have not responded to requests for comment, a silence supporters and critics alike have noticed. The renewed attention to her past has injected tension but also reinforces Alix’s role in ongoing discourse about internet fame, accountability, and forgiveness in the influencer age.

On the business front, Tubefilter notes a major shift in the Gen Z digital media world: Alix Earle split from Alex Cooper’s Unwell Network earlier this year, marking a significant change after being one of the network’s early pillars. This move distances her from Cooper’s new Unwell Creative Agency, which has pivoted to broader advertising ventures, and signals Alix’s intent to build her own media and investment brand. Her financial stature is firmly established, with trusted financial outlets and Forbes estimating Alix’s net worth at approximately 8 million dollars, driven by lucrative brand partnerships, a top-performing Hot Mess podcast, and early investments in lifestyle and beverage brands such as SipMargs. She continues to command $40,000 to $70,000 per sponsored post, with upper-tier campaigns allegedly soaring as high as $450,000 per Instagram Story, underscoring her status as one of the highest-earning young influencers.

Personal stories also remain in orbit. Coverage by AOL revisited Alix’s candid reflections on her father’s affair with Ashley Dupré, a subject which continues to shape fan fascination with her family narrative. Meanwhile, her friendship with Dancing with the Stars partner Val Chmerkovskiy has only fueled further speculation and positive media chatter, with E News on Instagram dubbing their chemistry “written in the stars.”

In a week marked by dazzling public moments, fresh media headlines, and complex fan reactions, Alix Earle’s trajectory continues to be a case study in the highs and hazards of internet celebrity, business acumen, and the ever-evolving standards of public scrutiny in Gen Z culture.

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Alix Earle has been all over the headlines and social feeds these past few days and her star just keeps rising. The biggest news is undoubtedly her appearance on this week’s Disney Night episode of Dancing with the Stars where she and her partner Val Chmerkovskiy wowed audiences with a dramatic Viennese Waltz to Once Upon a Dream, channeling Maleficent herself. Although the judges awarded her a 24 out of 30, fans were quick to flood the show’s official Instagram with outrage, declaring her dance deserved at least a nine and calling it the best of the night. Alix responded to her supporters with an emotional thank you on her Instagram Stories, saying being able to continue in the competition was a dream come true, and she’ll be back next week for “Dedication Night,” a chance for personal storytelling with even higher fan engagement. According to EntertainmentNow, many viewers still consider Alix the real winner of the episode, even as she continues to be a frontrunner for this season’s Mirrorball Trophy.

Meanwhile, her influence extends far beyond the dance floor. PEOPLE and AOL report she recently threw a wildly popular SipMARGS Summer Kickoff in the Hamptons to celebrate her canned cocktail brand. The event at Surf Lodge, DJed by Disco Lines, was packed with influencers and close friends, further cementing SipMARGS as a must-have for summer parties. Alix shared behind-the-scenes content on her TikTok and Instagram, from outfit choices perfectly matching her margarita cans to candid moments with her inner circle. She’s made clear that building the SipMARGS brand is about memories, fun, and lifestyle, seamlessly fitting with her social media persona and growing business ambitions.

Alix also showed she’s not afraid to take risks—she did her own makeup for the 2025 American Music Awards red carpet, as chronicled to her millions of followers on TikTok. She confessed the process was nerve-wracking but ultimately rewarding, presenting an understated but polished look. The AMAs weren’t her only media stop. She recently appeared on Good Morning America to celebrate her Dancing with the Stars casting, promising she’ll vlog her journey for fans and provide an “inside scoop” on all the backstage drama.

Social media is abuzz with her ever-glowing “Babydoll Blonde,” a look crafted for her DWTS stint by celebrity colorist Jacob Schwartz, according to American Salon. And her past business moves, including brand partnerships and a high-profile lawsuit with Gymshark earlier this year, continue to generate conversation about her ascent from influencer to major business player. Most recent coverage gives no indication of any new controversies—instead, the headlines are all about high-profile performances, strategic brand moves, and her growing influence in both entertainment and entrepreneurship. For Alix Earle, it’s the season of living out loud—on the dance floor, at the bar, and across every social channel.

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Alix Earle has been front and center in entertainment headlines this week as she continues her highly-watched journey on Dancing with the Stars. According to Parade, Earle’s third week on the show coincided with TikTok Night, a fitting theme for the influencer often called the queen of TikTok, boasting 7.6 million followers. Earle and professional dance partner Val Chmerkovskiy performed a quickstep to the viral hit Pop Muzik, with choreography influenced by Molly Long, the creator of the dance that took over TikTok—scoring an impressive 23 out of 30 and marking her best performance score to date. ABC 7 Chicago recaps the night, noting she was among the highest-rated competitors, signaling her improving prospects in the competition.

Social media has been abuzz with videos of her rehearsals, including a clip she posted on TikTok where she and Chmerkovskiy attempted a tricky two-person cartwheel—ending in a dramatic fall that went viral but showcased her resilience and sense of humor, as reported by AOL. Earle has also been candid about the physical toll of dance practice, revealing bruises and even losing a toenail, but fans have applauded her positive attitude. Charli D’Amelio, the season 31 champion and fellow TikTok star, returned for TikTok Night and shared words of advice for Earle, boosting her credibility within the reality TV community.

Off the dance floor, Earle’s business moves have also attracted attention. Variety and PEOPLE confirm that less than a week ago, Earle’s podcast Hot Mess was dropped from Alex Cooper’s Unwell Network, a storyline that fueled speculation about behind-the-scenes drama. In a TikTok update, Earle seemed unfazed and revealed she is investing in a new alcohol brand, a venture she’s been interested in since college. She has kept details under wraps for now, but the launch is expected this month—a development that could define her brand beyond social media.

Industry insiders at M.T. Deco and Campaign US have praised Earle’s strategic, social-first approach as “genius,” noting her transition from social media to mainstream reality TV has set new benchmarks for influencer marketing and audience engagement, and marking her as a digital strategy leader for Gen Z. Earle’s story this week is one of reinvention, resilience, and rising stakes—whether she takes home the Mirrorball or not, her place in pop culture appears more secure than ever.

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Alix Earle continues to dominate headlines and social media as she cements her place as one of the most influential young personalities on the internet and television. This past week, all eyes have been on her as she takes center stage on Dancing with the Stars season 34, partnered with Val Chmerkovskiy. DWTS producers leaned into her status as the so-called queen of TikTok, dedicating a full episode to the platform. According to Parade, Alix shared feeling at home with the TikTok-themed challenge, telling E News she was comfortable heading into it because, in her words, “this is like my arena.” She emphasized her goal was to move beyond cliché trends and showcase creative performance, teasing her followers for days in advance.

On the much-hyped “TikTok Night,” Alix and Val delivered a Quickstep to Pop Muzik by M. The performance, which notched their best score yet at 23 out of 30, was lauded for both nostalgia and energy, with help from choreographer Molly Long, who is credited with creating the viral Pop Muzik dance on TikTok. Entertainment Now and 6ABC both highlighted the marked improvement in Alix’s ballroom skills and her ability to generate buzz online. Not only did her social feed light up with fan support and teaser clips, but her TikTok throwback video—showing her and Val recreating some of her viral early dance content—circulated widely, reinforcing the “Alix Earle Effect” on social engagement.

Public speculation that Alix wasn’t enjoying her DWTS experience and was clashing with her partner was firmly addressed: in a classic “get ready with me” TikTok, she called those rumors “so funny,” describing Val as “literally the best” and explaining their bickering is just playful banter. She also opened up about the challenge of balancing work and mental health but made it clear she feels energized and motivated by the Los Angeles pace, a sentiment echoed by her productivity with ongoing brand collaborations for Poppi and SipMARGS and philanthropic work with Serving in Heels.

The Miami Hurricane ran a feature reflecting on Alix’s meteoric transition from a University of Miami student to an influencer phenomenon, noting the ripple effect she’s had on other aspiring content creators. Meanwhile, her relationship with NFL player Braxton Berrios draws steady attention from sports and entertainment media, especially as she supports his recovery with the Houston Texans.

No unusual or controversial headlines have emerged in recent days; instead, coverage centers on her upbeat public persona, growing proficiency on national television, and continued dominance on social media platforms.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has dominated headlines this week with her high-profile run on Dancing with the Stars, intense rehearsal injuries, and a series of viral social media moments. TMZ reports Maksim Chmerkovskiy, the acclaimed DWTS pro, walked back earlier criticism about Alix lacking emotion in her first performance and now considers her and Val Chmerkovskiy serious contenders for the trophy, reflecting how quickly perceptions have shifted after her strong follow-up show. Fans flooded Instagram after Alix posted timer camera photos in a black abs-baring dress from DWTS festivities; Reality Tea describes her followers as “stunned” and “in awe,” with comments about her sculpted abs and fitness inspiring many to rethink their own routines. Her current social media persona — candid, glamorous, and approachable — continues to fuel the “Alix Earle effect,” where products she features tend to sell out rapidly.

She has been open about the physical toll of training, frequently sharing with TikTok and Instagram followers her bruises, missing toenail, and battered knees from rehearsals, saying candidly, “I don’t think I can walk.” Reality Tea reports her adjustment to a more disciplined lifestyle: early bedtimes, healthy eating, and dance practice dominating her days, signaling how much DWTS means to her. AOL.com notes she’s pulled out her “go-to clubbing trick” known as “the baby freeze” for her second round of performances and has leaned on boyfriend Braxton Berrios, NFL wide receiver, for moral support amid nerves before live shows. Earle herself admitted feeling doubts but remains committed, promising followers that she’ll “keep trying.” Notably, she grew up dancing competitively, and the DWTS opportunity has personal significance, reconnecting her with a childhood passion.

Beyond the ballroom, her business ventures are also drawing attention. As Wikipedia and multiple sources confirm, Alix is now an investor and brand partner for SipMargs, a canned cocktail margarita company, reflecting her pivot into entrepreneurial roles alongside content creation. She’s also cited for major brand collaborations in energy drinks and wellness, further elevating her financial and pop culture status. Her podcast Hot Mess with Alix Earle remains popular; its previous top spot on the Spotify charts indicates her sustained influence. This week, her appearance on the TIME100 Creators list and her philanthropic work, such as the Alix Earle Scholarship, cement her image as not just a social media celebrity but a multifaceted brand builder. In sum, Alix Earle is currently riding a wave of mainstream and digital buzz, with her DWTS journey and broader business portfolio likely to be key parts of her biography for years to come.

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Alix Earle BioSnap a weekly updated Biography.

Alix Earle has commanded attention in the past few days thanks to several key developments that have kept her firmly in the headlines and social media feeds. Most notably, she was officially announced as a contestant on the upcoming season of Dancing with the Stars, a move described by Brand Vision Marketing as her ballroom debut. This marks a significant transition from her role as TikTok breakout star and host of the Hot Mess podcast to mainstream network television, elevating her profile beyond her core digital Gen Z audience. According to Brand Vision, the news of her joining the cast generated considerable buzz, with fan speculation about her dance abilities and viral potential already taking over online conversations.

Her influence and popularity continue to be recognized across the brand and retail landscape. According to the 2025 Top 100 Amazon Influencers list from Feedspot, Alix Earle currently ranks number one, highlighting her strength not only as a creator but also as a commercial powerhouse. She has leveraged her 4.5 million Instagram followers and signature branding to remain at the center of Gen Z commerce and culture. Industry commentators from the eMarketer Behind the Numbers podcast have pointed out Alix’s impact on Gen Z marketing, noting her cult following and ability to capture fragmented consumer attention, which puts her at the center of back-to-college campaign strategies and broader discussions about influencer-driven retail.

However, Alix’s brand collaborations are not without controversy. In the lead-up to the Super Bowl, she appeared in a new Carl’s Jr. ad campaign that immediately drew criticism. AOL reports that several TV watchdog groups slammed the ad, likening its bikinis-and-burgers visuals to soft core porn and reviving debates about the sexualization of advertising. The ad’s reception placed Alix in the center of a national conversation about influencer responsibility and the boundaries of provocative marketing, making this partnership one of her most talked-about business moves of the year.

On social media, mentions of Alix Earle have spiked in response to both her Dancing with the Stars announcement and the Carl’s Jr. controversy, with trending hashtags reflecting both support from her fanbase and critique from watchdog groups and commentators. There are no substantiated reports of any other major business activity or public appearance beyond these stories. Any additional rumors circulating online about new brand launches or major podcast deals are unconfirmed and should be regarded as speculation at this stage.

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