Alix Earle BioSnap a weekly updated Biography.
This week, Alix Earle found herself at the heart of major headlines, blending business acumen, media buzz, and a hint of reality TV controversy. On Dancing With the Stars’ highly anticipated Halloween Night episode, Alix and partner Val Chmerkovskiy wowed with a moody tango to Billie Eilish’s Bury a Friend, netting an impressive 39 out of 40—just one point shy of perfect, after guest judge Cheryl Burke held back a 10. It was her stepmom, Ashley Dupré, who snagged viral attention on TikTok for her blunt reaction, telling Burke to “go take more Ozempic,” a remark that prompted apology headlines in Us Weekly and AOL. Alix herself stayed above the fray, but the moment briefly overshadowed her professional triumphs on the show.
The reality TV ride came with a social media win: Lady Gaga herself took to TikTok, publicly championing Alix and proclaiming support in the comments, a celebrity approval that whipped fans into a frenzy and brought even more mainstream attention to Alix’s run on the show, as covered by Parade.
Off the ballroom floor, Alix’s business activities continued at her own high standard. She hosted a glam Los Angeles event to celebrate her limited-edition Poppi drink collaboration and investor status, a partnership that’s made national news since Poppi’s high-profile Super Bowl spot earlier this year and PepsiCo’s subsequent acquisition of the brand. Alix’s entrepreneurial influence is making waves—CEO Today Magazine just named her one of 2025’s richest non-celebrity influencers, citing sponsored Instagram story fees pushing $450,000 and her growing leverage as a “creator turned brand.”
Alix also teased a new investment in an alcohol start-up, sharing news of the March-expected launch via Instagram. Details remain under wraps, but speculation is brewing online about the scale and partners involved, with fans and business media speculating about her next big move as a founder-investor, as reported on AOL.
Public appearances have matched the pace. She’s slated for a guest spot on The Jennifer Hudson Show alongside Morgan Freeman and Burna Boy—a major mainstream moment. Style and fashion media continue to cover her every move: this week’s Poppi event look, featuring low-rise jeans and a halter top, landed her in beauty and lifestyle headlines. All told, the past few days have solidified Alix Earle’s status as an influencer who commands attention, not just for viral moments and social media metrics, but for a business strategy and celebrity connections with long-term staying power.
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