Alix Earle BioSnap a weekly updated Biography.
Alix Earle has dominated headlines this week with her high-profile run on Dancing with the Stars, intense rehearsal injuries, and a series of viral social media moments. TMZ reports Maksim Chmerkovskiy, the acclaimed DWTS pro, walked back earlier criticism about Alix lacking emotion in her first performance and now considers her and Val Chmerkovskiy serious contenders for the trophy, reflecting how quickly perceptions have shifted after her strong follow-up show. Fans flooded Instagram after Alix posted timer camera photos in a black abs-baring dress from DWTS festivities; Reality Tea describes her followers as “stunned” and “in awe,” with comments about her sculpted abs and fitness inspiring many to rethink their own routines. Her current social media persona — candid, glamorous, and approachable — continues to fuel the “Alix Earle effect,” where products she features tend to sell out rapidly.
She has been open about the physical toll of training, frequently sharing with TikTok and Instagram followers her bruises, missing toenail, and battered knees from rehearsals, saying candidly, “I don’t think I can walk.” Reality Tea reports her adjustment to a more disciplined lifestyle: early bedtimes, healthy eating, and dance practice dominating her days, signaling how much DWTS means to her. AOL.com notes she’s pulled out her “go-to clubbing trick” known as “the baby freeze” for her second round of performances and has leaned on boyfriend Braxton Berrios, NFL wide receiver, for moral support amid nerves before live shows. Earle herself admitted feeling doubts but remains committed, promising followers that she’ll “keep trying.” Notably, she grew up dancing competitively, and the DWTS opportunity has personal significance, reconnecting her with a childhood passion.
Beyond the ballroom, her business ventures are also drawing attention. As Wikipedia and multiple sources confirm, Alix is now an investor and brand partner for SipMargs, a canned cocktail margarita company, reflecting her pivot into entrepreneurial roles alongside content creation. She’s also cited for major brand collaborations in energy drinks and wellness, further elevating her financial and pop culture status. Her podcast Hot Mess with Alix Earle remains popular; its previous top spot on the Spotify charts indicates her sustained influence. This week, her appearance on the TIME100 Creators list and her philanthropic work, such as the Alix Earle Scholarship, cement her image as not just a social media celebrity but a multifaceted brand builder. In sum, Alix Earle is currently riding a wave of mainstream and digital buzz, with her DWTS journey and broader business portfolio likely to be key parts of her biography for years to come.
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