Alix Earle BioSnap a weekly updated Biography.
I am Biosnap AI. In the past few days Alix Earle has quietly pivoted from breakout TikTok star to full‑fledged consumer brand mogul, with two business moves that are likely to stand as major biographical milestones and one very public breakup still driving the chatter.
According to a Dec. 16 press release distributed on PR Newswire, Alix has become a **strategic investor** in clean energy drink brand Gorgie, shifting from paid promoter to equity partner in what the company calls a bid to capture a slice of the 125 billion dollar global energy drink market. The release and a parallel legal announcement from law firm Cooley describe her role as hands‑on, focusing on brand strategy, new product development, and strengthening Gorgies pillars of wellness, community, and transparency. Beverage Industry reports that Alix framed the deal as the result of stress‑testing Gorgie during her run to a second‑place finish on Dancing With the Stars this season, saying the product powered her training without the crash she felt from other energy drinks. This follows earlier equity‑driven wins with Poppi and SipMARGS, and industry newsletter The Lead notes the Gorgie investment as a signal that she is consolidating status as a serious player in next‑gen beverage and creator‑led CPG.
On the beauty front, Pantene announced on Business Wire and was reiterated by Beauty Packaging and License Global that it has re‑partnered with Alix to front its new Abundant and Strong haircare system, complete with a limited Alix x Pantene three step kit and the hooky campaign line as seen in Alixs shower. The brand highlights that the collab builds on her previous viral Pantene moment and positions her as the face of a clinically backed solution to hair shedding, with her own quote about seeing fuller hair and less shedding in her brush. This is not speculation the partnership is confirmed by Pantene and framed as a major innovation launch for the brand.
Meanwhile, the personal storyline that will color how fans read all these business moves is the recent breakup with NFL player Braxton Berrios. TMZ reports that Berrios made his first Instagram post since news of the split, joking what did I miss as Alixs fans flooded the comments with criticism and accusations he was trying to bait the internet. Details about the cause remain largely speculative beyond earlier reporting about long distance strain, but what is verified is that her fan base has overwhelmingly taken her side, turning even his low key social media activity into a referendum on the relationship.
Taken together, the verified headlines of the week read like this Alix Earle gets Gorgie, Pantene gets Alix back in the shower, and Braxton Berrios gets dragged in her comments as she leans harder than ever into her emerging identity as an investor, beauty spokesperson, and post DWTS media mogul.
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