Alix Earle BioSnap a weekly updated Biography.
Alix Earle has been making waves this week following her recent stint on Dancing with the Stars. The 24-year-old influencer and her professional dance partner Val Chmerkovskiy made it all the way to the Season 34 finale, where she finished as first runner-up. According to Parade, Earle described the experience as going through a "breakup" following the show's conclusion, reflecting the emotional intensity of her time on the ballroom floor and the powerful routines she delivered throughout the competition.
Beyond the dance floor, Earle continues to cement her status as one of social media's most influential creators. With over seven million followers on TikTok, the 24-year-old has transformed her viral "Get Ready With Me" videos into a sprawling business empire. According to Celebrity Net Worth, her estimated net worth now sits around twenty million dollars as of 2025. Forbes reported that she earned approximately eight million dollars in the first half of this year alone, a figure that reflects her diverse revenue streams.
Her business portfolio has expanded significantly. Earle signed an equity deal with a beverage brand and has been actively investing in various ventures, treating her personal brand as a full-scale business operation. She's also an investor in SipMargs, a ready-to-drink sparkling margarita company, joining a three million dollar funding round. Her most notable investment proved particularly lucrative when PepsiCo announced the acquisition of Poppi, the prebiotic soda brand she held equity in, for one point ninety-five billion dollars in March of this year.
On the sponsorship front, Earle's earning power remains substantial. Celebrity Net Worth estimates she commands between two hundred fifty thousand and three hundred fifty thousand dollars per sponsored TikTok post, with Instagram Stories fetching approximately four hundred fifty thousand dollars. She also appeared in multiple Super Bowl advertisements this year, partnering with brands including Carl's Jr., Hellmann's, and Poppi.
Her podcast venture with media personality Alex Cooper ended in February, with Cooper returning all intellectual property rights to Earle. The two parted ways amid undisclosed business disagreements, though neither has publicly elaborated on the specifics. Earle paused the podcast in March but owns the rights to continue if she chooses.
The influencer, who rose to prominence through her candid discussions about anxiety, acne, and body image, has successfully diversified her income while maintaining her connection with her dedicated audience. Her presence on Forbes' 2025 list of Top Creators underscores her influence in the digital landscape.
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