Welcome to the first episode of our introduction to marketing series! Today, we’re kicking things off with an introduction to the world of marketing—what it is, why it matters, and how it works.

At its core, marketing is all about creating value for customers. It’s the engine behind how companies understand what people want, and how they design products, services, and experiences to meet those needs.

In this episode, we’ll walk through some of the foundational concepts that shape modern marketing—like the marketing mix, the value proposition, and why building strong customer relationships is so important.

We’ll also explore the main goals of marketing: understanding the marketplace, getting to know your customers, and crafting strategies that deliver real impact.

Think of this as your launchpad into marketing—a solid base that we’ll keep building on in the episodes to come.