In this episode, we tackle two crucial dimensions of modern marketing: sustainability and legality. First, we dive into the world of sustainable marketing and corporate social responsibility—unpacking how businesses are responding to societal concerns through ethical practices, conscious consumerism, and eco-friendly products. Then, we shift to the legal side of marketing, exploring the U.S. regulatory framework that shapes decisions around product development, pricing, distribution, and promotion. We also touch on how these legal standards differ across global markets. It’s a comprehensive look at how brands can stay responsible, ethical, and compliant while still driving growth.

What does it take to stand out in a crowded market? In this episode, we explore how businesses create competitive advantages by truly understanding their customers, sizing up the competition, and crafting smart marketing strategies. From cost leadership to differentiation and niche positioning, we break down the core approaches companies use to win in their industries. Featuring real-world examples—from tech giants like Microsoft to legacy brands like Kodak and everyday retail players—we highlight how firms analyze their strengths, adapt to market dynamics, and build lasting market positions.

In this episode, we take you inside The Global Marketplace—a look at what it takes for businesses to expand beyond borders. We explore the key strategic decisions companies face when entering international markets, from assessing global conditions to adapting marketing strategies for different cultures and economies. You'll hear how legal, technological, and economic factors shape global operations, and we’ll break down practical frameworks that help businesses navigate the complexities of going global. Whether you're eyeing international growth or just curious about the world of global marketing, this episode covers the essentials.

In this episode, we dive into the world of personal selling and sales promotion—two powerful tools for building customer relationships and driving results. We walk through the personal selling process step by step, from prospecting and pitching to closing the deal and following up. You'll also hear about key sales promotion tactics that spark interest and boost engagement. Plus, we explore how to manage, motivate, and measure a high-performing sales team, and how digital tools are reshaping the future of selling. Whether you're leading a sales force or just curious about what makes selling work, this episode delivers the essentials.

In this episode, we dive into the dynamic world of advertising and public relations. From shaping brand image to crafting effective promotional strategies, we explore how companies communicate with the public across a range of channels. We unpack the decision-making behind ad and PR campaigns, and highlight how these efforts come together for a unified brand voice. With real-world examples and insights into today’s evolving media landscape, this episode shows how smart communication drives connection—and impact.

This episode is all about Integrated Marketing Communications—or IMC—and why a unified message matters more than ever. We explore how today’s fragmented media landscape calls for a strategic blend of tools like advertising, sales promotions, personal selling, and public relations to create a cohesive brand voice. You'll hear how smart marketers align these elements to connect with their audience across multiple touchpoints. We also dive into the importance of truly understanding your target market and crafting campaigns that not only cut through the noise but also build lasting customer relationships and brand value.

In this episode, we dive into the dynamic world of retail and wholesale. From the many types of retailers and how they operate, to the growing influence of online shopping, we break down what’s shaping the modern retail experience. We also unpack the different forms of wholesaling and why it plays such a vital role in getting products from producers to consumers. Plus, we explore the key marketing decisions that drive success in both sectors. Whether you're a business student or just curious about how goods make their way to your hands, this episode sheds light on the fascinating inner workings of retail and wholesale.

In this episode, we take a deep dive into how businesses get their products into customers’ hands—both offline and online. First, we explore marketing channels and distribution systems, from traditional retail models to innovative ways companies design and manage their routes to market. Then, we shift gears to the digital space, where we unpack the rise of digital marketing and how it’s transforming the way brands connect with audiences. From SEO to social media, we cover the strategies and platforms that drive engagement in today’s connected world. It’s a full-circle look at delivering value—wherever your customers are.

How do businesses decide what to charge? In this episode, we explore the art and science of pricing strategy. From cost-based and value-based pricing to competitive approaches, we break down the methods companies use to set prices that resonate with customers and drive results. We also look at the key factors that shape pricing decisions—like market dynamics, customer perceptions, and the product life cycle—along with the legal and ethical boundaries marketers need to navigate. Whether you're launching a new product or refining your strategy, this episode offers a clear guide to pricing with purpose.

In this episode, we break down the powerful role pricing plays in a company’s success. More than just a number on a tag, price is a key player in creating customer value and driving strategy. We explore different pricing approaches—from cost-based to value-based to competition-driven models—and look at how both internal goals and external market forces shape pricing decisions. Whether you're setting your first price or rethinking your pricing strategy, this episode offers a clear, practical guide to making smart, strategic pricing choices that align with your broader marketing goals.

In this episode, we explore how great products come to life—and what it takes to keep them thriving. We start with the early stages of innovation, from spotting opportunities to generating bold new ideas. Then, we walk through the product life cycle, tracking how products evolve from launch to eventual decline. Along the way, we break down the marketing strategies that help new offerings succeed, touch on global product decisions, and consider the role of social responsibility. If you’ve ever wondered what goes into managing a product from concept to legacy, this one’s for you.

In this episode, we unpack the world of products, services, and branding—and how they all work together to create customer value. We explore what defines a product versus a service, and why those differences matter. From there, we dive into branding strategies, including how companies build brand equity and position themselves in the minds of consumers. You'll also hear about the role of packaging, labeling, and product support in shaping the customer experience. Whether it’s a physical good or a service, this episode shows how smart product and brand management drives real business success.

In this episode, we dive into one of the most important pillars of marketing: building a customer value-driven strategy. We walk through the key steps—from segmenting the market into meaningful groups, to identifying which segments to target, and then crafting a value proposition that truly resonates. You’ll hear how companies differentiate their offerings and position themselves in a way that stands out in the minds of their ideal customers. It’s a practical framework for creating real value—and winning loyal fans in the process.

In this episode, we shift gears to the world of B2B—business markets and the behavior of business buyers. We break down what drives companies to make purchasing decisions, from identifying a need to evaluating the final buy. You'll learn about different buying situations, who’s actually involved in the decision-making process, and how digital and social media are reshaping business-to-business marketing. We’ll also explore the distinct characteristics of government markets and what sets them apart. Whether you're in B2B marketing or just curious about what happens behind the scenes, this episode is packed with insight.

In this episode, we explore what really drives people to buy. Based on insights from a key marketing textbook, we break down the fundamentals of consumer behavior and market dynamics. From understanding the consumer market to unpacking each stage of the buying decision process, we dive into how cultural, social, and psychological forces influence choices. We also take a closer look at different types of buying decisions, how consumers adopt new products, and the powerful role social influences—like opinion leaders—play in shaping what people purchase. It’s a deep dive into the “why” behind the buy.

In this episode, we dive into the world of marketing intelligence and research—key tools for truly understanding customers and the ever-evolving marketplace. We explore how businesses gather and analyze data from sources like big data and internal systems to uncover valuable insights. From surveys to experiments, we break down the different research methods marketers use, and why interpreting those findings is essential for making smart, strategic decisions. Tune in to learn how tapping into the right information can help brands better connect with their audience and hit their marketing goals with precision.

Welcome back to the show! In this episode, we’re diving into a critical topic every marketer needs to understand: the marketing environment.

We’re unpacking insights from Chapter 3, which focuses on the forces—both big and small—that shape how businesses operate. On one side, you’ve got the microenvironment: things like competitors, suppliers, and partners that directly impact a company’s day-to-day. And on the other, there’s the macroenvironment—larger forces like demographic shifts, economic conditions, technology, politics, and even culture.

We’ll talk about why keeping a pulse on these factors is so important, not just for crafting smart marketing strategies, but for staying ahead in a constantly changing world.

You’ll also hear how these environmental forces affect consumer behavior and influence broader market trends—and why successful companies are the ones that know how to adapt.

So if you’ve ever wondered how outside forces shape what businesses do—and how marketers respond—this episode is for you.

Hey everyone, and welcome back to the podcast! In today’s episode, we’re diving into one of the foundational topics in marketing: how companies create strategies that drive customer engagement, deliver value, and build lasting relationships.

We’re taking a closer look at what goes into a company’s overall strategic plan—and more importantly, how marketing fits into the big picture. Marketing isn't just about selling products; it's about helping organizations reach their goals by deeply understanding what customers need and value.

We’ll explore why customer relationships are at the heart of any successful strategy, and break down the core marketing management functions—things like planning, implementation, and control.

Plus, we’ll introduce a few essential tools and frameworks marketers use to spot opportunities and build strategies that really work.

Whether you're brand new to marketing or brushing up on the basics, this episode lays the groundwork for everything to come.

Welcome to the first episode of our introduction to marketing series! Today, we’re kicking things off with an introduction to the world of marketing—what it is, why it matters, and how it works.

At its core, marketing is all about creating value for customers. It’s the engine behind how companies understand what people want, and how they design products, services, and experiences to meet those needs.

In this episode, we’ll walk through some of the foundational concepts that shape modern marketing—like the marketing mix, the value proposition, and why building strong customer relationships is so important.

We’ll also explore the main goals of marketing: understanding the marketplace, getting to know your customers, and crafting strategies that deliver real impact.

Think of this as your launchpad into marketing—a solid base that we’ll keep building on in the episodes to come.

Using conjoint analysis for new product designs. Watch the lecture videos at ⁠https://www.youtube.com/playlist?list=PL5jUE3nEkgvVYaz7esB8y5150UDR-HJaw

An Excel book for business model (not just marketing): ⁠https://amzn.to/4lpIZgC⁠

To go further, here is a book for Advanced Marketing Analytics: ⁠https://amzn.to/43NQ3gO

⁠An in-depth book on conjoint analysis: ⁠⁠https://amzn.to/4jnXbES⁠