Hey everyone, and welcome back to the podcast! In today’s episode, we’re diving into one of the foundational topics in marketing: how companies create strategies that drive customer engagement, deliver value, and build lasting relationships.

We’re taking a closer look at what goes into a company’s overall strategic plan—and more importantly, how marketing fits into the big picture. Marketing isn't just about selling products; it's about helping organizations reach their goals by deeply understanding what customers need and value.

We’ll explore why customer relationships are at the heart of any successful strategy, and break down the core marketing management functions—things like planning, implementation, and control.

Plus, we’ll introduce a few essential tools and frameworks marketers use to spot opportunities and build strategies that really work.

Whether you're brand new to marketing or brushing up on the basics, this episode lays the groundwork for everything to come.