In this episode, we dive into the world of marketing intelligence and research—key tools for truly understanding customers and the ever-evolving marketplace. We explore how businesses gather and analyze data from sources like big data and internal systems to uncover valuable insights. From surveys to experiments, we break down the different research methods marketers use, and why interpreting those findings is essential for making smart, strategic decisions. Tune in to learn how tapping into the right information can help brands better connect with their audience and hit their marketing goals with precision.