Welcome back to the show! In this episode, we’re diving into a critical topic every marketer needs to understand: the marketing environment.

We’re unpacking insights from Chapter 3, which focuses on the forces—both big and small—that shape how businesses operate. On one side, you’ve got the microenvironment: things like competitors, suppliers, and partners that directly impact a company’s day-to-day. And on the other, there’s the macroenvironment—larger forces like demographic shifts, economic conditions, technology, politics, and even culture.

We’ll talk about why keeping a pulse on these factors is so important, not just for crafting smart marketing strategies, but for staying ahead in a constantly changing world.

You’ll also hear how these environmental forces affect consumer behavior and influence broader market trends—and why successful companies are the ones that know how to adapt.

So if you’ve ever wondered how outside forces shape what businesses do—and how marketers respond—this episode is for you.