What does it take to stand out in a crowded market? In this episode, we explore how businesses create competitive advantages by truly understanding their customers, sizing up the competition, and crafting smart marketing strategies. From cost leadership to differentiation and niche positioning, we break down the core approaches companies use to win in their industries. Featuring real-world examples—from tech giants like Microsoft to legacy brands like Kodak and everyday retail players—we highlight how firms analyze their strengths, adapt to market dynamics, and build lasting market positions.