In this episode, we explore how great products come to life—and what it takes to keep them thriving. We start with the early stages of innovation, from spotting opportunities to generating bold new ideas. Then, we walk through the product life cycle, tracking how products evolve from launch to eventual decline. Along the way, we break down the marketing strategies that help new offerings succeed, touch on global product decisions, and consider the role of social responsibility. If you’ve ever wondered what goes into managing a product from concept to legacy, this one’s for you.