In this episode, we dive into one of the most important pillars of marketing: building a customer value-driven strategy. We walk through the key steps—from segmenting the market into meaningful groups, to identifying which segments to target, and then crafting a value proposition that truly resonates. You’ll hear how companies differentiate their offerings and position themselves in a way that stands out in the minds of their ideal customers. It’s a practical framework for creating real value—and winning loyal fans in the process.