In this episode, we explore what really drives people to buy. Based on insights from a key marketing textbook, we break down the fundamentals of consumer behavior and market dynamics. From understanding the consumer market to unpacking each stage of the buying decision process, we dive into how cultural, social, and psychological forces influence choices. We also take a closer look at different types of buying decisions, how consumers adopt new products, and the powerful role social influences—like opinion leaders—play in shaping what people purchase. It’s a deep dive into the “why” behind the buy.