Episode Description
In this episode of the All About Us Podcast, host Carl Allen speaks with Robert Weiss, President of Multivision Digital, a New York–based video production and marketing company responsible for more than 1,600 business videos.
Robert entered the world of video without a production background. Today, he leads one of the most recognized firms in corporate video strategy, guiding businesses from solo entrepreneurs to Fortune 500 companies.
This conversation explores how video builds trust, supports sales, strengthens branding, and helps companies communicate with clarity in a fast-changing digital environment.
Search keywords: video marketing, video strategy, B2B video production, Multivision Digital, Robert Weiss interview, business storytelling, digital content, sales process videos, corporate branding.
Guest Information
Robert Weiss
President, Multivision Digital
Video Strategy • Production • Video Marketing
Robert leads a team that creates high-impact video content for professional services, manufacturing firms, software companies, nonprofits, and global enterprises. His work focuses on clear messaging, strategic planning, and helping businesses understand the role of video across the entire digital landscape.
Robert’s Websites
Multivision Digital (B2B, professional services, real estate, software, nonprofit)
https://multivisiondigital.com
Video for Manufacturing (manufacturing and industrial sectors)
https://videoformanufacturing.com
Multivision (creative agencies, large brands)
https://multivision.com
Timestamps / Main Segments
00:00 The Power of Video in Business
07:16 Building a Video Strategy
09:06 Misconceptions in Video Production
10:02 Video Marketing: The Beginning of Engagement
11:53 Business Objectives Achieved Through Video
16:01 Video as a Tool for Connection and Trust
18:03 Navigating the Digital Landscape
19:31 Future Trends in Video Marketing
21:20 Quick Fire Round: Insights and Recommendations
26:30 Legacy and Vision for Multivision Digital
Key Takeaways
Video is strategy first, production second.
Shorter is not always better. Relevance and context matter more than duration.
Sales-focused videos are underused but often provide the biggest return.
Long-form video can still perform strongly when the message is relevant.
Trust grows when audiences see you repeatedly on camera.
Video should be planned for distribution before it is produced.
AI enhances video work but does not replace thoughtful messaging.
Personalized video is becoming one of the most powerful emerging tools.
Links & Resources Mentioned in This Episode
Robert’s Websites
Multivision Digital (Professional Services, Software, Nonprofit)
https://multivisiondigital.com
Video for Manufacturing (Industrial, Manufacturing)
https://videoformanufacturing.com
Multivision (Creative Agencies and Major Brands)
https://multivision.com
Publications and Books
Good to Great by Jim Collins
https://www.jimcollins.com
Platforms Mentioned
YouTube
https://www.youtube.com
Call to Action
If this episode helped you understand video from a new perspective, please follow, rate, and share the All About Us Podcast.
To explore Robert’s work or connect with his team:
Visit Multivision Digital at https://multivisiondigital.com
Visit Video for Manufacturing at https://videoformanufacturing.com
Visit Multivision at https://multivision.com
For more conversations on creativity, culture, and impact, visit:
Stand Up and Do Something
https://www.standupndosomething.org
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