In this episode of The All Marketing Podcast, we dive into one of the most overlooked branding assets of 2025: your sonic logo. Everyone knows what Netflix sounds like. Everyone recognises Intel in just five notes. But what does your brand sound like?

We’ll explore how sound cuts straight to memory and emotion, why ignoring audio branding is now a liability, and how even small businesses can develop their own sonic identity without breaking the bank.

From global giants like McDonald’s and Apple to local favourites like Bunnings, we’ll break down the psychology, strategy, and practical steps behind building a brand that doesn’t just look good - it resonates.

By the end of this episode, you’ll understand why the new marketing battlefield is audio-first and how a two-second melody could become your most powerful marketing tool.