Optimising your Google Business Profile is one of the most effective ways to boost visibility, increase enquiries and strengthen your local presence on both Google Search and Google Maps.
In this episode, we break down the essential steps that every business should take to ensure their profile is complete, verified and performing at its peak.
You will learn how relevance, distance and prominence shape local rankings, why complete information matters, how reviews influence trust and visibility, and why fresh photos and consistent updates help customers choose you with confidence. We also cover how Google Insights can reveal real user behaviour and guide smarter decisions, plus the common mistakes that hold businesses back from reaching the top of local results.
Whether you operate a cafe, trades service, retail shop or professional practice, these proven optimisation techniques will help your business become more discoverable and more competitive in your local area.
Google Gemini Nano Banana is changing the way small businesses create and edit photos, offering on device AI tools that are fast, secure and incredibly powerful.
In this episode, Mark Williamson breaks down how Gemini Nano Banana works, why Google built it and how non tech savvy business owners can use it to improve day to day marketing activities.
You will learn how this compact AI model enhances product photos, removes backgrounds, fixes lighting, sharpens detail and creates consistent visual branding across websites, social media, Google Business Profiles and digital ads.
This episode also explores how better images can influence SEO visibility, customer trust and conversion rates, along with the future of on device AI for local businesses.
A practical, simple and eye opening guide for anyone who wants to elevate their marketing without hiring designers or using complex software.
Customer experience has become one of the most powerful revenue drivers for 2026. In this episode, Mark Williamson breaks down the hidden ROI behind customer experience and why it is now essential for every business in Australia.
With rising expectations, AI assisted discovery, and fast changing digital behaviour, customer experience has shifted from a nice addition to a core profitability engine.
This episode explores the commercial impact of improved user journeys, faster communication, clearer content, and frictionless digital experiences. Mark explains how businesses can increase conversions, reduce acquisition costs, shorten sales cycles, boost retention, and improve review quality through strategic experience design.
We also unpack how AI systems like Google AI Overviews, ChatGPT search, and voice led recommendation engines reward strong experience signals, turning customer satisfaction into a competitive advantage.
You will learn the five core layers of customer experience that drive ROI in 2026, practical improvements you can make immediately, and why these changes compound month after month to deliver sustainable revenue growth.
If you're ready to strengthen your brand, improve conversions, and increase lifetime value, this episode will show you exactly where to begin.
Your landing page is either selling for you or silently leaking conversions. In this episode of The All Marketing Podcast, Mark Williamson breaks down the subtle psychology behind high converting landing pages and the design principles that separate winning pages from forgettable ones.
Learn how to structure copy for maximum clarity, use trust cues to reduce hesitation, optimise for mobile behaviour, and apply page speed psychology to keep visitors engaged.
If your landing pages aren't converting the way they should, this episode gives you the blueprint to fix it and turn them into predictable revenue machines.
Your inbox is full of unopened newsletters – but why? In this episode of The All Marketing Podcast, Mark Williamson breaks down the real reasons your emails aren’t getting opened and how to fix it.
Discover the psychology behind click-worthy subject lines, the science of timing, and the secrets to building a list that actually engages.
If you’ve ever sent an email marketing campaign that fell flat, this episode will show you how to turn your emails into a high-performing marketing machine.
In this episode, Mark from All Marketing explores how automation can build trust rather than break it.
As chatbots, AI agents, and automated workflows increasingly handle first contact with customers, maintaining a sense of humanity becomes vital.
Learn how psychology-driven design, authentic tone of voice, visual empathy, and transparent communication can transform your digital systems into trust-building experiences.
Discover how to make automation work with people, not against them, and why brands that combine empathy with efficiency will dominate marketing in 2026 and beyond.
Google Workspace isn’t just a set of apps - it’s a fully fledged ecosystem that can transform how you work.
From the first click to advanced automations, this episode walks through practical ways to streamline your daily operations, boost team collaboration, and create smoother workflows.
We explore tips for Gmail, Drive, Calendar, Docs, Sheets, Slides, Meet, Chat, security, AI features, and even high level advanced techniques with automation from Apps Script.
Whether you're a solo operator or part of a growing business, these strategies will help you run your digital operations with confidence and clarity.
🔗 Learn more at allmarketing.com.au
From Blog to Brand: How Small Businesses Can Build Digital Authority Like a Media Company
Small businesses can punch well above their weight when they adopt a media company mindset.
In this episode, we break down how to transform a basic blog into a strategic publishing engine that builds digital authority over time.
Learn how to structure your content around editorial pillars, scale with content clusters, maintain content velocity, and grow lasting authority signals.
Perfect for founders, marketers, and consultants who want to rank stronger, attract more qualified leads, and build trust at scale.
The search landscape is shifting again.
In this episode, Mark from All Marketing unpacks what’s on the horizon for Google in 2026 and how marketers can adapt before the wave hits.
From AI-driven search experiences to SERP design changes and evolving local ranking factors, this is about staying ahead - not catching up.
Learn how to position your business now to thrive in the new search environment.
Google is preparing for its biggest transformation yet, and 2026 could completely change how businesses appear in search.
In this episode, we break down the trends already reshaping SEO and digital marketing: AI-driven search, zero-click results, the end of third-party cookies, voice and visual search, and Google’s push into ecommerce.
You’ll learn what these changes mean for SEO strategies, advertising costs, and brand visibility - and, most importantly, how to prepare now.
Whether you’re in tourism, real estate, ecommerce, or B2B, this episode will give you a clear plan to future-proof your marketing before the next Google algorithm shift hits.
In this episode of The All Marketing Podcast, we dive into one of the most overlooked branding assets of 2025: your sonic logo. Everyone knows what Netflix sounds like. Everyone recognises Intel in just five notes. But what does your brand sound like?
We’ll explore how sound cuts straight to memory and emotion, why ignoring audio branding is now a liability, and how even small businesses can develop their own sonic identity without breaking the bank.
From global giants like McDonald’s and Apple to local favourites like Bunnings, we’ll break down the psychology, strategy, and practical steps behind building a brand that doesn’t just look good - it resonates.
By the end of this episode, you’ll understand why the new marketing battlefield is audio-first and how a two-second melody could become your most powerful marketing tool.
The world of digital marketing, tourism, and corporate communications has evolved—video and photography are no longer optional, they’re essential. In this episode, I share my journey to becoming a Civil Aviation Safety Authority CASA-certified with both a RePL (Remote Pilot Licence) and ReOC (Remote Operator Certificate), and why that matters for clients who want safe, legal, and high-quality aerial content.
From showcasing resorts and real estate to capturing industrial projects and events, drone photography offers unmatched perspectives that elevate brands. Discover what sets a certified operator apart from hobbyists, and why working directly with an owner-operator means better service, accountability, and creativity.
In this episode of The All Marketing Podcast, we unpack how to use ChatGPT-5 like a pro.
From asking the right questions to structuring prompts for precise answers, you’ll learn how to turn this AI into a versatile assistant for everyday life.
We’ll dive into practical, non-industry examples - including how ChatGPT-5 can help interpret health data, summarise complex information, and spot trends in personal metrics.
Whether you’re curious about AI or looking to make it a dependable part of your routine, this episode gives you the strategies to get better, faster, and more accurate results.
Do you hate selling? Does the thought of a sales meeting make your stomach churn? You're not alone, and it's not your fault.
Most business owners have been taught to "show up and throw up"—listing every feature and benefit, hoping something sticks. It feels pushy, it rarely works, and it leaves you wondering what went wrong.
In this episode, we reveal a fundamentally different approach. It’s not about slimy tactics; it's about becoming an expert problem-solver. We'll give you a proven framework that turns painful pitches into effortless conversations.
You will learn:
The #1 foundational mistake 99% of Perth businesses make in their sales process.
How to uncover a customer's true PAIN—the real reason they will choose to buy from you.
The P.A.I.D. Framework: A 4-step system (Pain, Authority, Irresistible Solution, Decision) to make sales the easiest part of your business.
Why you need to stop selling the "drill" and start selling the "hole," and what that actually means.
Listen now to change the way you think about selling forever.
On this week's episode of The All Marketing Podcast, host Mark Williamson dives into the seismic shift that’s transforming digital marketing and business revenue right here in Perth and beyond. In this eye-opening episode, Mark explores how generative AI video is rewriting the rulebook—and why riding this wave is the only way to avoid becoming a marketing fossil.
What you’ll discover:
The present moment: How AI tools like OpenAI’s Sora, Runway and Pika Labs are already slashing production costs and turnaround times for Perth businesses.
The five-year horizon: From fully AI-generated narratives to hyper-personalised ads that speak directly to individual customers—what tomorrow’s marketing landscape will look like.
Real-world applications: How small operators in Fremantle can match the production quality of national giants, and why mining, real estate or tourism brands in WA must embrace AI or risk obsolescence.
Overcoming objections: Why AI-created content won’t feel soulless, how costs will plummet, and how your marketing team’s role will evolve into strategy, storytelling and “prompt engineering.”
Tune in to learn how to harness AI as a nuclear-powered toolkit—so you can out-think, out-execute and out-innovate your competition. Don’t get left behind: press play now and discover where AI marketing is really going.
When Will My SEO Work? Getting Real Answers from Google
It's the million-dollar question in digital marketing: When will my SEO finally pay off? We're tired of vague answers, so we went straight to Google's playbook to find out.
In this episode, Mark Williamson from All Marketing uncovers the real timelines you can expect for your SEO efforts. He discusses the immediate impact of small changes versus the months-long process of big strategic shifts.
He also covers the absolute must-haves for content going into 2026 and bust the persistent myths that could be hurting your progress.
If you're ready for a no-fluff, practical guide to SEO, this is the episode for you.
On The All Marketing Podcast, Perth based digital marketing expert Mark Williamson reveals why traditional SEO tactics are no longer enough—and how AI-powered summaries are quietly stealing your clicks.
In this episode, Mark introduces Generative Engine Optimisation (GEO) and shares practical strategies to become the go-to authority that Google’s AI can’t ignore. You’ll learn:
The fundamental shift from Search Engine Optimisation to Generative Engine Optimisation
How to train AI to cite your brand as the definitive expert
Actionable steps for reshaping your content strategy and reclaiming visibility
Ready to future-proof your marketing? Tune in and discover how to turn GEO into your competitive advantage.
If you're spending thousands on Google Ads, SEO, or social media but your phone isn't ringing and your inbox is quiet, you're not alone. This is one of the most common complaints I hear from Perth business owners, and it's a valid one.
You're investing heavily in marketing, but you're not seeing a return. So where's the disconnect?
In this week's Podcast, I’ll walk you through why this happens, how to run your own marketing audit, and how to start getting the kind of leads your business actually needs.
Whether you work with an agency, an in-house marketer, or manage it all yourself, this guide will help you realign your spend with results.
In this episode of The All Marketing Podcast, we tackle a common business dilemma—how much should a website really cost?
From small businesses to multi-million-dollar builds like Woodside or HBF, we explore what impacts pricing, what’s fair, and how to avoid getting ripped off.
Perfect for business owners reviewing quotes or budgeting for FY25/26.
As we enter a new financial year, it’s the perfect time to reassess your marketing strategy.
In this episode of The All Marketing Podcast, Mark Williamson from East Perth, Western Australia walks you through how to set clear, results-driven goals for FY25/26.
Learn how to evaluate past performance, align your budget with your ambitions, and assess whether your current marketing partner is still the right fit.
Whether you’re a business owner or marketing lead, this episode helps you plan smarter and grow with confidence.