On The All Marketing Podcast, Perth based digital marketing expert Mark Williamson reveals why traditional SEO tactics are no longer enough—and how AI-powered summaries are quietly stealing your clicks.
In this episode, Mark introduces Generative Engine Optimisation (GEO) and shares practical strategies to become the go-to authority that Google’s AI can’t ignore. You’ll learn:
The fundamental shift from Search Engine Optimisation to Generative Engine Optimisation
How to train AI to cite your brand as the definitive expert
Actionable steps for reshaping your content strategy and reclaiming visibility
Ready to future-proof your marketing? Tune in and discover how to turn GEO into your competitive advantage.