In this episode Matt Rhine sits down with teammate and rising star Craig Kirkner to share an incredible story of grit, sacrifice, and success. Craig went from running seafood markets as a teenager to nearly giving up on real estate after piling up debt and setbacks. But with a "no backup plan" mindset, he came back stronger—building a thriving career that hit $24 million in production in just 12 months. Together, Matt and Craig dive into: * The tough realities of starting out in real estate (and why most agents quit early) * How work ethic, mentorship, and team structure fueled Craig's growth * The sacrifices that made success possible (including selling his beloved truck) * Why real estate isn't just a job—it's a lifestyle * The future of the industry, and why relationships will always matter more than AI