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Ambitious Podcast
Kate Perkovic
107 episodes
1 week ago
Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!
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Business
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All content for Ambitious Podcast is the property of Kate Perkovic and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!
Show more...
Business
Episodes (20/107)
Ambitious Podcast
EP.107: Where Scaling Businesses LOSE Money (And How To Fix It) | The Ambitious Podcast

You're hustling. You're working hard. You're making sales. But somehow, you're not seeing the profit you expected. Sound familiar? Today we're diving into the hidden money leaks that are quietly draining your business, and most of them have nothing to do with your P&L.


I'm breaking down the five major areas where scaling businesses are burning through money: operations, team structure, offers and pricing, marketing and sales, and you. We're talking about manual processes that should be automated, paying for hours you're not using, not knowing if your packages are actually profitable, burning through leads with a 10% close rate, and saying yes to misaligned clients that take 4x longer to serve. I'm sharing why you had to burn through $90,000 in potential revenue to generate $10,000, the $50,000 client that almost slipped away because of no follow-up, and how one team member saved us years of work by finding one platform.


This episode will make you uncomfortable, but it will also give you a clear roadmap to plug the leaks keeping you from scaling profitably.


00:44 Introduction

03:12 Understanding Operational Inefficiencies

05:05 Real-Life Example: Saving Costs with Automation

07:59 The Importance of Efficient Processes

12:45 Defining Roles and Responsibilities with RACI

15:36 The Role of Operations in Scaling Your Business

21:32 Team Inefficiencies: Common Pitfalls and Solutions

34:29 Evaluating Team Contributions

35:49 Auditing Offers and Pricing

37:54 Client Retention Strategies

39:21 The Pitfalls of Overdelivery

44:26 Optimizing Marketing and Sales

53:38 The Cost of Misaligned Clients


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
2 days ago
1 hour 4 minutes 31 seconds

Ambitious Podcast
EP.106: From Ego Death to Entrepreneurship: The Making of a $10M Founder w/ Neal Thakkar | The Ambitious Podcast

Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show.


Neal is an entrepreneur performance strategist and founder of Integrity First Funding, helping entrepreneurs secure $50,000 to $250,000+ in business funding. But what makes his story so compelling isn't just what he's building now, it's everything he's survived to get here. We're talking about the painful truth of what hitting your first million actually feels like, why winning in business doesn't feel like winning at all, the hidden danger of taking extreme ownership (you're also accepting you might be irresponsible), why he gained 90 pounds as a bodybuilder to physically transform his identity after addiction, and how he went from owing $2,000 just for waking up in the morning to helping other entrepreneurs avoid the same predatory funding trap that cost him everything. Neal shares the leadership lesson most entrepreneurs miss (the difference between leading people and managing tasks), why meditation an hour a day for seven years changed everything, and why when things started going downhill again, he'd lost that practice.


This episode will move you, inspire you, and force you into deep reflection about what you're really chasing and why. We're talking about ego death, identity shifts, the messy process of sitting with yourself, and why you can do anything but you can't do everything - the most painful pill for ambitious people to swallow.


0:41 Introduction

01:28 Neal's Background and Early Struggles

02:56 The Turning Point: Overcoming Adversity

04:45 The Power of Self-Reflection and Transformation

12:09 Addiction and Recovery: A Personal Battle

14:56 Rebuilding and Redefining Success

19:09 The Role of Values and Identity in Success

31:49 From Bodybuilding to Entrepreneurship

41:45 The Birth of a Business: Neal's Entrepreneurial Journey

42:50 Journey into the Supplement Industry

43:34 The Role of Curiosity in Entrepreneurship

47:58 The Reality of Winning in Business

48:50 The Importance of Patience and Persistence

56:31 Leadership and Management Challenges

01:04:31 Transitioning to a New Venture

01:07:27 Reflections and Advice for Entrepreneurs

01:20:17 The Hidden Costs of Ambition


Connect with Neal:

  • Instagram
  • Website


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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1 week ago
1 hour 24 minutes 38 seconds

Ambitious Podcast
EP.105: How High-Level Entrepreneurs Triage & Prioritize Their To-Do Lists | The Ambitious Podcast

Do you feel like everything needs you right now? Like you need more than one of you to get everything done? You're scrolling social media when you know what you should actually be doing, spending hours tweaking Canva graphics that don't move the needle, and letting other people's urgency dictate your entire day.


Today I'm breaking down the triage system I use with all my scaling clients to help them stop living in constant firefighting mode and actually focus on what grows their business. I'm teaching you the Eisenhower Matrix, the four quadrants every task falls into, and the exact step-by-step process you can use in under 10 minutes every single day to sort your to-do list. We're talking about the common mistakes that keep you busy but not productive, why you're creating urgency in things that aren't actually urgent, and how protecting Quadrant 2 (important but not urgent tasks) is the unlock to scaling your business. I'm also calling out the uncomfortable truth: you're probably part of the problem when it comes to people putting their urgency on you, and we need to fix that.


This episode is a masterclass in productivity, prioritization, and getting back in the driver's seat of your business instead of feeling like an employee to your own to-do list.


00:38 Introduction

01:27 Understanding the Concept of Triaging

03:40 The Importance of Prioritization

06:45 Common Mistakes in Business Prioritization

29:47 The Eisenhower Matrix: A Solution for Prioritization

37:27 Managing Urgency and Importance

45:38 Brain Dump and Task Categorization

50:22 Prioritizing and Delegating Tasks


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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2 weeks ago
1 hour 10 minutes 48 seconds

Ambitious Podcast
EP.104: Women’s Hormones in 2025: Stress, Metabolism & Fertility w/ Jessica Dupont | The Ambitious Podcast

Are you dealing with painful periods, missing cycles, weight gain you can't explain, anxiety that won't go away, or fertility struggles that your doctor keeps calling "unexplained"? What if I told you that being a woman is not a diagnosis, and those symptoms your doctor keeps brushing off as "normal" are actually your body trying to tell you something?


Today I'm sitting down with Dr. Jessica Dupont, a naturopathic doctor and fertility expert who is completely rewriting how women understand their bodies. Jessica breaks down why we're living in a cortisol era where chronically high stress has rewired our brains to think constant overwhelm is normal. She's explaining the three major shifts that have happened in women's health over the last 10 to 15 years, why most women in their thirties who think they're in perimenopause actually just need cortisol regulation, and her revolutionary Fertility 3.0 approach that focuses on egg competence, not just egg count. We're talking about the bacteria that causes recurring miscarriages that most fertility clinics aren't even testing for, why you can improve your egg quality in as little as 90 days, and what cycle syncing actually means (spoiler: you don't need to eat specific foods on certain days).


This conversation completely changed how I think about my own health. If you're a high-achieving woman who's been told your symptoms are "just stress" or "just being a woman," this episode is going to feel like the permission slip and roadmap you've been waiting for.


00:41 Introduction

01:22 Meet Jessica Dupont: Naturopathic Doctor

05:57 The Cortisol Era and Women's Health

08:08 The Impact of Modern Lifestyle on Women's Health

24:11 Understanding Cortisol and Its Effects

49:33 Debunking Menstrual Myths

50:41 Understanding the Menstrual Cycle

56:59 Fertility and Egg Quality

01:04:37 Proactive Fertility Planning

01:14:53 Perimenopause: What You Need to Know

01:24:49 Empowering Women's Health


Connect with Jessica:

  • Instagram
  • Website

 

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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3 weeks ago
1 hour 35 minutes 22 seconds

Ambitious Podcast
EP.103: The 3 Brand Tiers That Control Your Pricing, Sales, & Clients: Mass, Premium or Luxury | The Ambitious Podcast

Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?


Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experience. This misalignment is creating massive friction in your business, and most entrepreneurs don't even realize it's happening.


Today I'm breaking down the three brand tiers that exist in every industry: Mass Market, Premium, and Luxury. Understanding which category you're in (or want to be in) will completely change how you price, market, sell, and attract clients. I'm walking you through examples like Target versus Apple versus Chanel, McDonald's versus Starbucks versus a Michelin star restaurant, and breaking down what each tier means for your pricing strategy, marketing approach, and client experience. This isn't about one being better than the other. It's about knowing which brand you're building and making sure everything in your business actually aligns with that category.


00:35 Introduction

03:21 Understanding Brand Categories and Their Impact

13:18 Mass Market Brands: Characteristics and Strategies

32:11 Premium Brands: Characteristics and Strategies

37:52 Apple's Experience Revolution

39:50 The Value of Premium Products

42:00 Setting Prices as a Premium Brand

43:50 Discounts and Bonuses Strategy

44:57 Marketing to Premium Customers

51:46 Understanding Luxury Brands

54:25 The Essence of Selling Luxury


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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1 month ago
1 hour 13 minutes 7 seconds

Ambitious Podcast
EP.102: Mastering the Product Game: Branding, Sales & What They Don’t Tell You w/ Madison Paige | The Ambitious Podcast

Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.


Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.


We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.

 

00:44 Introduction

05:30 Understanding Product-Based Business Tiers

09:56 Aligning Actions with Business Goals

15:26 Startup Costs and Pre-Revenue Realities

21:17 The Importance of Branding and Messaging

25:02 Differentiating Your Product in the Market

33:05 The Role of Marketing in Product Success

36:17 The Importance of Brand in Product and Service

37:20 Building Community vs. Audience

39:09 The Power of Retention and Community

49:09 Scaling and Marketing Strategies


Connect with Madi:

  • Instagram
  • Podcast


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
1 month ago
1 hour 13 minutes 15 seconds

Ambitious Podcast
EP.101: The Hard Truths About How You Showed Up This Year | The Ambitious Podcast

When was the last time you actually sat down and reflected on where you're at?


Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.


Today's episode is different. This is a full reflection exercise that I'm walking you through, both personally and professionally. I'm asking you the same questions I ask myself and my clients, and I'm sharing my own raw answers as we go.


We're covering what made you proud this year (even if nobody noticed), where you drained yourself, what boundaries you slipped on, what surprised you about your growth, where you self-sabotaged, and what you actually want for next year. I'm also getting honest about where I overextended, under-resourced myself, and tried to pretend I wasn't human this year.


Grab a journal or your notes app. You can listen and reflect as you go, or come back to this one quarterly. Either way, this is the clarity work that actually creates direction.


00:46 Introduction

06:03 Personal Reflection Questions

14:10 Professional Reflection Questions

20:49 Wins and Wake-Up Calls

32:01 Facing Fears and Taking Risks

33:39 Overextending and Setting Boundaries

39:24 Personal Goals and Daily Life

42:13 Becoming Your Future Self

45:35 Sustaining Growth Without Burnout

51:11 Long-Term Vision and Focus

58:54 Reflection and Direction


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
1 month ago
1 hour 3 minutes 9 seconds

Ambitious Podcast
EP.100: ONE HUNDRED Episodes of Ambitious | The Ambitious Podcast

I can't believe I'm saying this, but we just hit 100 episodes of the Ambitious Podcast.


This is not your typical episode. No guest, no strategy framework, no business breakdown. Today is just you and me, getting real about what this journey has been like. The messy parts, the vulnerable parts, the parts I was terrified to share but did anyway.


We're diving into why I really started this podcast (spoiler: it was a strategic move that became so much more), what I was feeling before I hit record on episode one, the mindset shifts that completely changed me, and the moments I wanted to quit. I'm also getting honest about what ambition used to mean to me versus what it means now, the hardest decision I've ever made, and what I hope this show becomes in the next 100 episodes.


If you've been here since the beginning, thank you. If you just found us, welcome. This one's going to hit different.


00:01:00 Introduction

00:03:00 The Origin Story & Evolution

00:08:00 What I Was Feeling Before Episode One

00:10:00 My Biggest Fear About Starting

00:15:00 When I Realized This Was Becoming Something Real

00:16:00 What Surprised Me Most About Podcasting

00:21:00 What Ambition Means to Me Now

00:26:00 The Biggest Mindset Shift I've Made

00:36:00 How I Keep Showing Up When Motivation Dips

00:39:00 My Favorite Episode to Record

00:42:00 My Biggest Podcast Fail

00:44:00 Have I Ever Wanted to Quit?

00:49:00 What I Want You to Feel After Every Episode

00:58:00 The Boldest & Most Uncomfortable Decision


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
1 month ago
1 hour 6 minutes 57 seconds

Ambitious Podcast
EP.99: Dreamstorming: The 3-Phase Framework That Scales Ideas Into Execution | The Ambitious Podcast

Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?


In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're breaking down the three core buckets (Dreamer, Builder, and Protector), the exact rules for each state, and how to recognize which bucket you naturally live in versus which one you go to when triggered.


But here's where it gets really good: this framework isn't just for your business. George and I get vulnerable about how we use this in our long-distance relationship, how it's transformed the way we communicate during conflict, and why understanding someone's dominant state can completely shift the dynamic in your partnerships, friendships, and even with your kids.


00:00 Introduction

12:25 The Walt Disney Dream Storming Story

18:09 Applying the Dream Storming Model

33:50 Understanding the Dreamer Bucket

34:32 Transitioning to the Builder Bucket

35:04 Entering the Protector Bucket

35:22 Applying the Dream Storming Process

36:02 Facilitating Dream Storming with Teams

36:40 The Importance of Discipline in Dream Storming

45:41 Interpersonal Applications of Dream Storming

50:29 The Power of Divergent Thinking

53:31 Recognizing Natural and Triggered States

01:05:08 Understanding the Protector Mode

01:05:50 Navigating Conversations with Awareness

01:12:03 Applying the Framework in Personal and Professional Life


Connect with George:

  • Instagram
  • Website

 

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
1 month ago
1 hour 39 minutes 58 seconds

Ambitious Podcast
EP.98: The AI Shift: Future-Proofing Strategies Every Entrepreneur Needs to Do RIGHT NOW | The Ambitious Podcast

AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional resonance and discernment that only humans can provide. Join me as I break down how to integrate AI seamlessly into your marketing, sales, and delivery processes without losing the human touch. This episode serves as a practical handbook for staying current with AI advancements and preparing for future trends. Next week, we'll explore predictions for AI and how to stay ahead of the curve. If AI feels overwhelming, consider this your invitation to embrace its potential and revolutionize your business.


00:39 Introduction

01:06 Current AI Trends in Business

02:45 Marketing in the AI Era

04:24 The Importance of Quality Content

08:35 Leveraging AI for Marketing Efficiency

15:10 AI in Sales: Speed and Personalization

22:56 Balancing Automation and Human Touch in Sales

27:39 AI's Impact on Business Delivery

28:13 Leveraging AI for Business Efficiency

32:28 Integrating AI in Business Operations

35:56 Frameworks for Consistent Client Outcomes

45:06 Creating an Experience Around Your Product

50:15 Preparing for the Future of AI


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
2 months ago
52 minutes 21 seconds

Ambitious Podcast
EP.97: How To Set Boundaries & STOP People Pleasing In Life and Business

In this episode of the Ambitious, I dive into the topic of enforcing boundaries in both business and personal life. Drawing from my experience in therapy and firsthand struggles as a notorious people pleaser, I discuss how broken boundaries often stem from never being clearly established. Learn the signs that you might be struggling with boundaries, common business scenarios reflecting this struggle, and the practical steps to enforce them. Discover my 5 C framework: Clarity, Confidence, Communication, Consistency, and Curation to effectively set and maintain boundaries, ensuring you create space for what truly matters.


00:00 Introduction

01:02 Personal Experiences with Boundaries

02:20 Identifying Boundary Issues

03:11 Business Scenarios and Boundaries

03:19 The 5C Framework for Boundaries

05:54 Resentment and Exhaustion

10:17 Calendar Chaos and Overbooking

13:31 Saying Yes When You Mean No

15:06 Overgiving and Undercharging

17:26 Client Conversations and Resetting Boundaries

29:25 Team Dynamics and Boundaries

38:17 Time Management and Boundaries

42:58 Embracing Space and Stillness

44:28 Strategic Scheduling for Success

46:59 Financial Boundaries and Over-Investing

50:34 The Importance of Saying No

53:46 The Five Cs of Enforcing Boundaries


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
2 months ago
1 hour 19 minutes 26 seconds

Ambitious Podcast
EP.96: Reclaiming Safety After Trauma & What It Taught Me About Power w/ Tyler Blankchtein | The Ambitious Podcast

In this episode of Ambitious, I am joined by Tyler, a self-defense instructor and personal protection specialist with Masada Tactical. Tyler shares her incredible journey of overcoming trauma and reclaiming inner power through Israeli combat training. We discuss the profound transformation that self-defense training can bring, especially for women considered 'too much' or 'aggressive'. Tyler talks about the importance of mental toughness, confidence, and self-trust, and how learning to be both 'soft and savage' can make you feel safe and empowered. We also explore the concept of true masculine energy and the need for strong men who can hold space for a woman's highest potential. This episode will change the way you think about power, safety, and self-trust as a woman.


00:52 Introduction

01:35 Meet Tyler: Self-Defense Expert

02:32 The Power of Self-Defense for Women

04:33 Tyler's Personal Journey and Teaching Philosophy

09:31 Understanding the Mental and Physical Aspects of Self-Defense

20:50 Reclaiming Power After Trauma

38:38 Practical Self-Defense Tips and Techniques

50:32 Cultural Assumptions and Safety Awareness

51:04 Exploring Masculine and Feminine Dynamics

58:39 Training and Self-Defense Techniques

01:01:12 The Psychological Impact of Self-Defense Training

01:08:33 Encouraging Women to Embrace Their Strength

01:22:21 Practical Advice for Starting Self-Defense


Resources Mentioned:

  • Free videos from Masada Tactical
  • Masada Tactical Instagram


Connect with Tyler:

  • Instagram
  • Website


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
2 months ago
1 hour 38 minutes 58 seconds

Ambitious Podcast
EP.95: My Most Raw Business Mistakes & The Lessons That Changed Everything | The Ambitious Podcast

In this episode of Ambitious, I reveal how I built a seven-figure business in 18 months, despite stumbling into comfort zones and facing major setbacks. I open up about my struggles with imposter syndrome, financial missteps, and the importance of respecting the process in building a successful venture. From hiring mistakes and investment regrets to launch failures and overcoming crises, I share the critical lessons I learned. We also discuss marketing strategies, team operations, and the importance of genuine mentorship. Tune in to hear my reflections and actionable insights you can apply to your own entrepreneurial journey.


00:44 Introduction

03:07 Money and Investments: Hard Lessons Learned

20:58 Team and Operations: Managing and Auditing

35:49 Marketing and Messaging: Finding Focus

41:19 The Coldness of a Personal Brand

41:46 Balancing Personal Connection in Content

48:34 Adapting to Audience Changes

49:42 Learning from Launch Failures

56:41 Vision vs. Process in Business

01:03:05 The Reality of Mentorship

01:10:07 Reflecting on Failures and Lessons


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
2 months ago
1 hour 15 minutes 16 seconds

Ambitious Podcast
EP.94: The Ultimate Guide To Black Friday Promotions | The Ambitious Podcast

Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday newbie, this episode is packed with strategies, including promoting to existing clients and outward audiences, the significance of timing and emotional triggers in your messaging, and how to structure your promotion calendar.


00:38 Introduction

03:00 Why Black Friday Matters

06:44 Promoting to Existing and New Clients

11:31 Crafting the Perfect Black Friday Offer

15:59 Leveraging Marketing Psychology

27:23 Creating Urgency and Seasonal Messaging

29:26 Understanding Messaging Triggers

30:08 Time Triggers: End of Year Reset

32:19 Time Triggers: Regret from Inaction

34:54 Time Triggers: Buy Now, Start Later

37:17 Emotional Triggers: The Cost of Doing Nothing

40:37 Emotional Triggers: Identity Shift

42:53 Emotional Triggers: Wasted Potential

44:51 Invisible Competitor Messaging

47:43 Crafting Your Black Friday Plan


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
3 months ago
56 minutes 12 seconds

Ambitious Podcast
EP.93: The Power Couple Behind The Massive Marketing Empire w/ Kenda & Soren Laney | The Ambitious Podcast

In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal journey, revealing how they balance their business ambitions with their relationship. Learn how they turned challenges into advantages and discover essential tips for scaling your own business while keeping your personal life intact.


00:31 Introduction

05:13 The Journey from Eye Cancer to Social Media Success

10:27 Rapid Business Growth and Strategic Shifts

14:54 Navigating Personal and Professional Challenges

28:37 The Reality of Viral Success and Business Pressures

45:40 Transitioning from Manager to CEO

46:47 Defining Roles in Business Partnerships

50:53 Hiring for Culture and Skills

53:15 The Importance of Service in Business

55:34 Neuromarketing Explained

01:08:41 Balancing Business and Personal Life

01:24:01 Advice for Scaling Entrepreneurs


Resources Mentioned:

  • The Road Less Stupid by Keith J. Cunningham
  • Rocket Fuel by Gino Wickman and Mark Winters
  • Qualify for a FREE content audit HERE
  • Get their FREE course on planning a month of converting content


Connect with Kenda:

  • Instagram
  • TikTok
  • Website


Connect with Soren:

  • Instagram
  • TikTok
  • Website


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

Show more...
3 months ago
1 hour 32 minutes 39 seconds

Ambitious Podcast
EP.92: Beyond Revenue: The Hidden Indicators Of Business Growth | The Ambitious Podcast

In today's episode of Ambitious, we're tackling the often overlooked side of business growth. We're breaking the misconception that more revenue is the singular indicator of progress. We'll explore the various markers of success beyond just financial gain, touching on operations, personal well-being, team dynamics, and client retention. Whether you're scaling up or just starting out, these insights will help you assess your true progress in a holistic way. It's about time we start celebrating our progress beyond just the numbers. Join me as we redefine what growth and success look like in our entrepreneurial journeys.


00:43 Introduction

01:25 Beyond Revenue: Identifying True Business Growth

07:12 Operational Efficiency: Streamlining Your Business

19:10 Financial Health: Understanding Profit Margins

27:32 Client Dependency: Diversifying Revenue Streams

35:58 Empowering Your Team for Business Growth

36:28 Decision-Making and Delegation in Scaling

38:32 Indicators of Team Stability and Turnover

41:24 Valuing Your Team as Assets

46:23 Achieving Work-Life Balance as a Business Owner

54:29 Client Retention and Referrals

01:00:40 Personal Growth and Proactive Leadership

01:05:52 Redefining Business Success Beyond Revenue


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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3 months ago
1 hour 10 minutes 10 seconds

Ambitious Podcast
EP.91: The HARD Truths of Entrepreneurship | The Ambitious Podcast

In today's episode of Ambitious, we are diving into the hard truths of what it takes to truly succeed as an entrepreneur. It's not just about having the best ideas, but about executing faster than anyone else. Selling is crucial, as without it, you only have a hobby, not a business. Consistency in the slow, boring tasks is what moves the needle. We also explore the importance of adapting to market changes, the reality of scaling revealing inefficiencies, and how your mindset as a CEO can make or break your business. Accountability is key; often, we are the bottleneck in our own businesses. We’ll talk about the necessity of focusing on retention over acquisition to scale effectively, and why understanding financials is crucial. As always, I'm here to guide you through these tough but necessary lessons to ensure your long-term success. Join me as we uncover what it truly means to be an ambitious entrepreneur!


00:32 Introduction

01:51 The Importance of Consistency in Business

06:33 Execution Over Ideas: The Key to Success

11:15 Adapting to Market Changes

17:18 Scaling Challenges

27:16 Recognizing the Bottleneck

27:52 Strategies to Remove the Bottleneck

29:55 The Importance of Retention Over Acquisition

33:39 Understanding Financial Health

43:28 The Reality of Entrepreneurship

45:26 The Power of Consistency and Hard Work

47:04 The Necessity of Sales


To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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3 months ago
53 minutes 45 seconds

Ambitious Podcast
EP.90: Regulating Your Nervous System Through Somatic Work w/ Hannah O'Donovan | The Ambitious Podcast

In this episode of Ambitious, we dive into the power of somatic work with Hannah O'Donovan, founder of Soma Soma and host of the Too Much Not Enough Podcast. Hannah shares her journey from a high-achieving event producer facing burnout to finding true alignment through somatic practices. Discover why it's essential to tune into your body's wisdom, how to start incorporating simple practices like breath work and orienting techniques, and why making space for rest and listening to your body can change every aspect of your life and business. Join us for an eye-opening conversation that's all about creating a life and career that feels as good as it looks.


00:29 Introduction

02:39 Understanding Somatic Practices

07:17 The Balance of Masculine and Feminine Energies

08:26 Personal Stories of Burnout and Recovery

17:01 The Importance of Listening to Your Body

42:32 The Role of Human Design in Personal Growth

46:56 Recognizing the Need for Rest and Reflection

48:23 Tuning into Your Body's Signals

50:20 Practical Steps to Integrate Rest

52:33 Experimenting with Different Practices

53:32 The Power of Breath Work

58:34 Building a Relationship with Your Body

01:02:19 The Journey of Self-Discovery

01:07:51 Embracing Change and Trusting the Process


Connect with Hannah:

  • Instagram
  • TikTok
  • Website
  • The Somatic Return Journey - A 5-day audio-guided initiation into nervous system awareness, presence and embodiment. 

 

To join the Ambitious Network for free, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

To submit a question to be answered on the podcast, click HERE.

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3 months ago
1 hour 33 minutes 54 seconds

Ambitious Podcast
EP.89: The Mask of Success Is Exhausting. I Took It Off | The Ambitious Podcast

In this episode of the Ambitious Podcast, I take a look at what success truly means beyond social media's influence. Reflecting on my personal struggles and experiences, I reveal how societal and online standards can obscure our genuine values and definitions of success. Tune in to discover how to recognize your own version of success, why it's essential to stay true to yourself, and how to celebrate personal milestones like family achievements and impactful experiences. This episode is a reminder to reassess your goals, values, and what genuinely brings you fulfillment in both business and life.


00:29 Introduction

02:07 Personal Journey and Realizations

03:26 Early Influences and Upbringing

06:21 Entrepreneurial Beginnings

07:34 Chasing Social Media Success

13:57 The Reality of Hitting Seven Figures

20:08 Redefining Success and Personal Fulfillment

23:52 The Pressure of Social Media Expectations

29:42 Rejecting the Internet's Definition of Success

31:51 Defining Personal Success and Values

40:24 Reflecting on Personal Definitions of Success


To join the Ambitious Network for free, click HERE.


To connect with Kate on Instagram, click ⁠HERE⁠.


To apply for ITI, click ⁠HERE⁠.


To submit a question to be answered on the podcast, click HERE.

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4 months ago
45 minutes 36 seconds

Ambitious Podcast
EP.88: Command vs. Control: Lead with Power, Not Pressure | The Ambitious Podcast

In this episode of Ambitious, we discuss the critical differences between command and control in your business. Learn why trying to control every aspect can stem from fear and how it leads to burnout. Understand the key traits of a commanding presence and why it's essential for generating trust and better results. We'll break down how you can start shifting from a control mindset to one of command, focusing on trust, clear standards, and effective delegation. Explore practical steps to move from micromanaging to leading with authority, and see the profound impact this shift can have on your team, clients, and overall business growth. Tune in to discover how embodying a commanding energy can transform your business operations and elevate your leadership skills.


00:00 Introduction

00:43 Command vs. Control: Understanding the Difference

02:34 The Exhaustion of Control

03:09 Fear-Based Operating Systems

03:39 Commanding Presence: Building Trust and Authority

06:09 Control in Business: Recognizing the Signs

19:05 Trauma and Control: Unpacking the Roots

31:14 Commanding Presence in Marketing

35:07 Avoiding Pressure in Sales

50:42 Delegation and Trust

56:32 Embodying Commanding Energy


To join the Ambitious Network for free, click HERE.


To connect with Kate on Instagram, click ⁠HERE⁠.


To apply for ITI, click ⁠HERE⁠.


To submit a question to be answered on the podcast, click HERE.

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4 months ago
1 hour 3 minutes 48 seconds

Ambitious Podcast
Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!