What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...
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What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...
Why Choosing One Target Audience Is the Key to Business Growth
Amplify Your Authority
13 minutes
8 months ago
Why Choosing One Target Audience Is the Key to Business Growth
I know how tempting it is to serve everyone instead of one target audience. When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar? In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible. Whether you’re religious or not, stick with me. The Gospels, while part of a global message, were written to a specific audience with language, stories, an...
Amplify Your Authority
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...