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Amplify Your Authority
Marisa M Shadrick
143 episodes
3 weeks ago
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...
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Marketing
Education,
Business,
Entrepreneurship,
How To
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What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/143)
Amplify Your Authority
What I Wish I Knew Before Starting an Online Business
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...
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3 weeks ago
26 minutes

Amplify Your Authority
2026 Predictions: How Solopreneurs Can Thrive with AI
Ready to stop wearing all the hats in your solo business? In 2026, AI integration will be as common as using your smartphone. But if you’re a solo business owner who feels behind or overwhelmed by all the new tools, you’re not alone. In this episode, I break down how to use AI and why strategy, simplicity, and your authentic voice are the keys to growth in the next wave of online business. What You'll Discover in This Episode My top 3 predictions for 2026 and how they affect solo entreprene...
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1 month ago
20 minutes

Amplify Your Authority
A Fresh Perspective For Solopreneurs Who Feel Behind
I paused the marketing strategy talk to have a real conversation with you, especially if you’re feeling the weight of it all. This episode isn’t about tactics or trends. It’s about remembering why you started, reframing the hard days, and finding a steady anchor when you feel overwhelmed. Gratitude isn't just a feeling; it’s a powerful lens that can shift how you show up and serve. What You'll Discover in This Episode: How gratitude reframes setbacks and turns obstacles into opportunit...
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1 month ago
7 minutes

Amplify Your Authority
Build an AI That Thinks Like You Using ChatGPT Best Practices
Build an AI That Thinks Like You Using ChatGPT Best Practices Running a business as a solo owner means every task, every deadline, every piece of content falls on your shoulders. Some weeks, the to-do list feels like a second job. And when you finally find a tool that can shave off 30 minutes here and there, it adds up. That’s where I was a few months ago, deep in the writing process for my book, trying to keep up with client work, content, admin, all of it. (We wear many hats.) I decided to...
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1 month ago
20 minutes

Amplify Your Authority
Stand Out with a Human-First AI Strategy
Stand Out with a Human-First AI Strategy Most solo business owners are spinning too many plates, and content creation is the one plate that's always on the verge of falling. The pressure to produce content keeps them overwhelmed. While AI promises to help, the truth is, it often adds more generic noise. In this episode, I share my personal insights and practical strategies for using AI as a supportive tool, not a shortcut. You need AI to think with you, and not for you. What You'll Di...
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1 month ago
18 minutes

Amplify Your Authority
How Smart Research Fuels Sticky Content (Part II)
How Smart Research Fuels Sticky ContentDo you ever feel like your content isn’t connecting, no matter how much time you pour into creating posts, videos, or newsletters? Content creation is one of the most time-consuming tasks for solo business owners, and it can be incredibly discouraging when the results don’t match the effort put in. In this episode of the Amplify Your Authority podcast, we'll tackle the “content blues,” and I'll share simple research methods to help you understand your ev...
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2 months ago
19 minutes

Amplify Your Authority
Find Your Brand’s Sweet Spot & Build a Magnetic Business
Find Your Brand’s Sweet Spot & Build a Magnetic Business If you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters. In Episode #137, I address one of the biggest challenges solo entrepreneurs face: generating traffic and leads. If you’re trying to build or refresh your personal brand, this episode will guide you through the process of finding your sweet spot at the intersection of what you’re great at and what your market truly ne...
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2 months ago
19 minutes

Amplify Your Authority
Leading Clients Beyond the Sale
Leading Clients Beyond the SaleIn this Indiana Jones-style sequel to Episode 135, we go beyond the sale and into the world your client enters once they’ve said yes. The journey doesn’t end at the purchase. For group coaching programs and memberships, that moment is just the beginning. This episode explores what happens next: how to guide your new clients through unfamiliar territory, help them achieve real transformation, and support the personal development they need to succeed. You'll disco...
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2 months ago
10 minutes

Amplify Your Authority
Make Your Funnel Feel Like a Journey and Not A Pitch! 
How to Make Your Funnel Feel Like a Journey and Not A Pitch! You’ve poured hours into your content. You’ve followed all the tips. But the clicks aren’t coming, the sign-ups are slow, and you’re wondering what you’re missing. Sound familiar? If your audience isn’t engaging, it’s not always the algorithm or even your offer. In this episode of Amplify Your Authority, I take a light-hearted, Indiana Jones-style approach to a topic that usually feels dry and stressful: your marketing funnel...
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2 months ago
14 minutes

Amplify Your Authority
ChatGPT Shortcuts for Writers
ChatGPT Shortcuts for WritersYou don’t need more content; you need smarter systems to reuse what you’ve already created. In this podcast episode, I’m sharing five practical ChatGPT shortcuts that help me write faster, stay organized, and spark fresh ideas from existing content. These are the exact methods I use when writing my book and producing weekly assets for my business. Whether you're a coach, speaker, service provider, or author, you'll walk away with time-saving ways to turn scattered...
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3 months ago
21 minutes

Amplify Your Authority
What to Do When Overwhelm Derails Your Momentum
What to Do When Overwhelm Derails Your Momentum Ever find yourself ignoring your to-do list, reaching for the remote, and wondering why you can’t just do the thing you said you’d do? You’re not lazy, you’re probably overwhelmed, a word I have heard countless times by my clients and colleagues. In this episode, I’m sharing what emotional flooding actually is, why it happens, and how to reset your nervous system when your brain feels maxed out. These aren’t vague mindset tips; they’re tangible...
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3 months ago
18 minutes

Amplify Your Authority
How to Use Bonus Psychology to Win More Buyers
Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.” When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers. In this podcast episode, I’m sharing the psychology behind effective bonuses, and when you understand how bonuses influence decision-making, your offers will become instantly stronger. Whether you sell services, courses, or coaching programs, this episode provides actionable steps for yo...
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3 months ago
16 minutes

Amplify Your Authority
Why an AI-First Mindset Is the New Competitive Edge
Remember Hotmail? AOL? Or, the movie“You’ve Got Mail”? If you were around in the '90s, you probably remember what seemed to be a trend: email. It marked a shift in how we connect, communicate, and do business. At the time, email felt optional. Now, it’s non-negotiable. AI is having the same moment right now. It’s already inside the tools you’re using. The only question left is: Are you using it with intention? In this week’s episode, I’m sharing why an AI-first mindset is no longe...
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3 months ago
12 minutes

Amplify Your Authority
5 Simple Ways Solopreneurs Can Boost Revenue with ChatGPT
Boost Revenue with ChatGPT Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer. Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve. Download Your FREE Template!: https://marisashadrick.com/prompts W E L C O M E T O A M P L I F Y Y O U R A U T H O R I T Y P O D C A S T If you think C...
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5 months ago
9 minutes

Amplify Your Authority
Simplify 7 Business Tasks with One ChatGPT Prompt Strategy
Simplify 7 Business Tasks with One ChatGPT Prompt Strategy I spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT! In this episode of the Amplify Your Authority podcast, I break down how ChatGPT now handles 80% of what I used to juggle manually. If you’re a solo business owner tired of tech overwhelm and ready for streamlined systems that actually work, this episode is your shortcut. I’ll also walk you through a prompt-writing ...
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6 months ago
9 minutes

Amplify Your Authority
Smart Marketing with AI (Guest, Dan Sanchez)
"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez. Technology is evolving fast, and smart marketing with AI is leading the charge. We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm? In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smarter AI marketing looks like today: the tools and mindset that help you stay relevan...
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6 months ago
48 minutes

Amplify Your Authority
Embrace Visibility as a Spiritual Entrepreneur (Part 2)
The hardest part of creating videos as a spiritual entrepreneur is not the camera; it's our fear. When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinced my words sounded better on paper. Being seen, really seen, felt like exposure, not opportunity. But everything changed when I took a few seconds of courage to face my fears and stepped on stage. In part two of this visibility series, I open up about my jou...
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7 months ago
22 minutes

Amplify Your Authority
Spiritual Entrepreneurs: It’s Time to Stop Playing Small and Want More (Part 1)
For spiritual entrepreneurs who want to leave a lasting impact, it might be time to stop playing small and want more. If you’ve ever found yourself second-guessing your big ideas, shying away from the spotlight, or wondering if you’re really meant to “go big” as a spiritual entrepreneur, you’re not alone. I’ve walked that same uncertain path, grateful for every client and opportunity, but sometimes hesitant to fully step forward and share my message. In Part 1 of this two-part podcast ...
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7 months ago
14 minutes

Amplify Your Authority
Why Choosing One Target Audience Is the Key to Business Growth
I know how tempting it is to serve everyone instead of one target audience. When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar? In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible. Whether you’re religious or not, stick with me. The Gospels, while part of a global message, were written to a specific audience with language, stories, an...
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8 months ago
13 minutes

Amplify Your Authority
Business Strategy or Tactics: The #1 Reason Solopreneurs Get Stuck
Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive. It's frustrating, especially when you're working solo. I realized I was chasing tactics without a clear strategy, leading the way." In this episode of Amplify Your Authority, I explain the critical difference ...
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8 months ago
19 minutes

Amplify Your Authority
What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups! Starting an online business today looks different from how it did a few years ago. After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful. In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the wa...