Andy Audate sits down with Eugene Van der Merwe, the #6 top affiliate out of 28,000 in Alex Hormozi’s record-breaking book launch. Eugene breaks down exactly how he drove over 4,500 registrations in just 21 days—revealing the systems, automations, and mindset that helped him outperform thousands of competitors and secure a spot among Hormozi’s elite partners.
You’ll learn the exact tools and workflows Eugene built inside GoHighLevel, the organic strategies that turned a small South African audience into thousands of global signups, and the lessons that apply to any entrepreneur running high-conversion campaigns.
From automation bots and viral Reels to a $180K recurring revenue funnel born from a free promotion, Eugene shows how focus, simplicity, and relentless action can scale your business faster than perfection ever could. This is a masterclass in affiliate strategy, automation, and the psychology of taking action.
⏱️ Timestamps:
01:00 – Meet Eugene: the #6 affiliate out of 28,000 competitors
03:00 – Building automation with GoHighLevel and chatbot funnels
05:00 – How urgency and free offers drove 4,500+ signups in 21 days
08:00 – Turning a campaign for Alex Hormozi into $180K in annual recurring revenue
10:30 – The problem with free value and why most people never take action
13:00 – How to identify hard things worth pursuing in business
18:00 – The key mistakes, failures, and technical lessons learned
25:00 – Simplifying campaigns and scaling what works
29:00 – Eugene’s biggest mindset shift and takeaways from the journey
If you’re ready to scale your software, generate massive leads, and simplify your systems for maximum growth, this episode will show you what’s possible when you execute fast and think bigger.
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Podcast Show: https://www.andyaudate.com/podcast
Connect with Eugene:
Website: https://vanstudios.co.za/
Instagram: https://www.instagram.com/funnel_junkies/
📖 Get My Book: No More Average → https://a.co/d/2FnrZUz
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