Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
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Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156
Anewgo of New Home Sales
34 minutes
2 months ago
A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156
How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most) -The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relati...
Anewgo of New Home Sales
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
