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Anewgo of New Home Sales
Anya Chrisanthon and John Lee
169 episodes
7 hours ago
Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer progr...
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All content for Anewgo of New Home Sales is the property of Anya Chrisanthon and John Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer progr...
Show more...
Marketing
Education,
Technology,
Business,
How To
Episodes (20/169)
Anewgo of New Home Sales
Replay: Building a Better Way to Buy and Sell a Home with Offerpad-170
Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer progr...
Show more...
7 hours ago
38 minutes

Anewgo of New Home Sales
Replay: The Story Behind Garman Homes’ Bold New Website-169
Send us a text A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026. In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy...
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1 week ago
1 hour

Anewgo of New Home Sales
What New Construction Buyers Want (with Chattanooga Realtor Grace Frank)-168
Send us a text What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond. You’ll hear how Grace built one of the top new construction teams in her market, why she’s obsessed with smart design and “mystery shopping” through o...
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2 weeks ago
31 minutes

Anewgo of New Home Sales
IBS 2026 Orlando Preview with Homes.com: Parties, Sessions & Sales Central-167
Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long. 👉 Catch Rick’s previous episode on Homes.com for builders: Homes.com for Builders: Your Listing, Your Lead Featured IBS 2026 Education Sessions Session 1 — Storytelling + Tech Digital Chemistry:...
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3 weeks ago
33 minutes

Anewgo of New Home Sales
Why AI Assistants Will Do What Your Website (and Chatbot) Can’t-166
To watch this webinar with slides CLICK HERE Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up. You’ll learn: -Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently -The key differences between a traditional chatbot and a true AI ...
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4 weeks ago
1 hour 3 minutes

Anewgo of New Home Sales
From SaaS to Laughs: Improv Skills Every Salesperson Needs-165
What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader? Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding. In this episode, you’ll learn: Why comedy skills = better communication, curiosity & connectionThe difference between being funny and us...
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1 month ago
34 minutes

Anewgo of New Home Sales
Attract, Engage, Convert: Building a High-Performing OSC Program with Leah Fellows-164
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
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1 month ago
36 minutes

Anewgo of New Home Sales
Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163
Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets -AIO to SEO? Preparing your site to “talk to bots” and win AI answers -Content that feeds LLMs witho...
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1 month ago
38 minutes

Anewgo of New Home Sales
Not Made for You: Leading in Male Dominated Industries-with Kae Kronthaler-Williams-162
Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive. She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform un...
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2 months ago
32 minutes

Anewgo of New Home Sales
AI Speed-to-Lead Playbook for Builders with Ken Tucker-161
Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle. What you’ll learn Why “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to ke...
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2 months ago
37 minutes

Anewgo of New Home Sales
From Clicks to Conversions: Building an OSC Program That Works-160
Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size. Ingrid shares: Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today’s 300-day+ buying cycleHow AI and chat assi...
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2 months ago
33 minutes

Anewgo of New Home Sales
20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159
Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales. Download the Holiday Marketing Guide to follow along! You’ll learn how to: Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery,...
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2 months ago
22 minutes

Anewgo of New Home Sales
New Home Star’s Playbook: HubSpot, AI Agents & AIO Search-158
New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans). What you’ll learn Why a unified tech stack (HubSpot, ca...
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3 months ago
37 minutes

Anewgo of New Home Sales
Homes.com for Builders: Your Listing, Your Lead-157
National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders: “Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents). Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift. Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s lar...
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3 months ago
31 minutes

Anewgo of New Home Sales
A-Grade Teams: Farrell Middleton’s Playbook for Homebuilding Leaders-156
How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay. What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most) -The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relati...
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3 months ago
34 minutes

Anewgo of New Home Sales
Unapologetic Sales: Cassy Williamson on People Over Process-155
What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week. What you’ll learn: Why “people over process” sells, and how empathy + cu...
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3 months ago
36 minutes

Anewgo of New Home Sales
Data That Sells: Ed Carey on Knowing Your Buyer-154
Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts. We dig into: The “When Engine” and what 280M consumer profiles unlock for builders Turning anonymous website visitors into actionable buyer insights Why today’s home journey often stretches to ~300 days, and how to stay relevant Migration patterns (what’s changed ...
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3 months ago
41 minutes

Anewgo of New Home Sales
Sara Williams on Strategy, Tech & Transparency-153
Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.
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4 months ago
43 minutes

Anewgo of New Home Sales
From Search to Sold: How AI is Rewriting the Rules of New Home Sales-152
In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator. Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders. ✅ Why bots may soon know your buyers better than they know themselves ✅ How to future-proof your website for both machines and humans ✅ The new role o...
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4 months ago
33 minutes

Anewgo of New Home Sales
5 Website Mistakes Builders Can’t Afford to Make -151
Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back. From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert tod...
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5 months ago
11 minutes

Anewgo of New Home Sales
Send us a text Kicking off the new year with a listener favorite. In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad. Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer progr...