Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
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Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
Sara Williams on Strategy, Tech & Transparency-153
Anewgo of New Home Sales
43 minutes
2 months ago
Sara Williams on Strategy, Tech & Transparency-153
Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.
Anewgo of New Home Sales
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
