Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
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Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163
Anewgo of New Home Sales
38 minutes
2 weeks ago
Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163
Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion. We cover: -The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets -AIO to SEO? Preparing your site to “talk to bots” and win AI answers -Content that feeds LLMs witho...
Anewgo of New Home Sales
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch. You’ll learn: ...
