In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.
You’ll discover:
✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)
✅ How to test creatives the smart way (and avoid rookie mistakes)
✅ Scaling tactics: budgets, duplicating campaigns & targeting geos
✅ Why ROAS is the only metric that matters long-term
This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀
Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com
You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************