Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?
In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.
NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.
If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.
You will discover:
✅ How to use localization to achieve product–market fit in your home country
✅ How NubCal built traction by understanding Thai culture, language, and user behavior
✅ Meta Ads strategies that work in growing international markets
✅ How non-US markets can offer lower competition and high ROI
Learn More:
Check NubCal: https://nubcal.com
Use this special code for a 20% discount on NubCal's annual package:02C353
You can also watch this video here: https://www.youtube.com/live/h1zUyMondkU
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
You don’t need a big team or budget to succeed in ASO.
ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.
From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.
And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at
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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱
In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.
You’ll learn:
✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)
✅ How AppFigures & Sensor Tower reveal hidden keyword gold
✅ Why AI & simplicity are the perfect combo for profitable apps in 2026
✅ The secret metric that actually matters more than your features
🔥 Key Takeaway: Stop obsessing over features — focus on getting downloads and optimizing your ASO, keywords, and pricing strategy. Good enough is good enough when you have the right distribution.
Check Out the Cool Collection from INTO THE AM: https://intotheam.com/APPMASTERS
You can also watch this video here: https://www.youtube.com/watch?v=Au8_tLs1x5s
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
You don’t need a big team or budget to succeed in ASO.
ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.
From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.
And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net
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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!
In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.
This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!
Learn More:
Join the App Founder’s Community:
You can also watch this video here: https://www.youtube.com/live/ruhh71nqzeY
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo!
In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.
You’ll see:
✅ How Learna creates multilingual AI-generated video ads
✅ Real app revenue data and country breakdowns (via AppFigures & AppMagic)
✅ How AI allows developers to scale ad production 10x faster
✅ Why relying on brand search terms and meta ads is key for 2026 growth
If you’re an app marketer, indie developer, or UA manager, this breakdown will show you how to use AI ads to boost installs, retention, and revenue — just like the top-grossing apps in the App Store.
🔗 Tools Mentioned:
Create AI UGC ads at scale:
https://www.arcads.ai/?comet_custom=appmasters
💬 Comment below if you’re using AI for your ads or app marketing!
You can also watch this video here: https://youtu.be/Jl72iBou2vw
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA?
In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.
We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.
You’ll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.
You will discover:
✅ What to prioritize after ASO and ASA
✅ When Meta ads actually make sense
✅ How to test and find viral formats that work
✅ Community-led growth via Reddit and niche forums
✅ Hidden wins from non-US markets most founders ignore
Learn More:
Scribbe: AI Notes Taker
https://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215
Connect with Neil:
https://www.linkedin.com/in/neil-saduka/
Work with us:
You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjs
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔
In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.
You’ll learn:
✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR
✅ What “keyword installs” really are — and why big companies secretly use them
✅ Why some “grey-hat” tricks still work (but come with a warning )
✅ What Apple’s quietly cracking down on in 2025
✅ How to grow smarter without getting banned
This talk is part of the App Growth Annual 2025 by RevenueCat — a must-watch series for app founders, marketers, and product managers who want to scale smarter and grow faster.
👉 Watch the full RAGA 2025 playlist:
https://www.youtube.com/playlist?list=PLsFOrkX_y0B6o8zs8PUOWQbUi_nTQn_uD
You can also watch this video here: https://www.youtube.com/watch?v=UnqjBY3tUo8
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Struggling to grow your app’s revenue in 2025?
In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.
We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.
If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.
You will discover:
✅ The 5 biggest monetization trends shaping the app industry in 2026
✅ Why premium pricing is the new normal (and users are okay with it)
✅ How smart pricing & packaging boost conversions and ARPU
✅ Why app-to-web checkout is becoming a growth weapon
Learn More:
Connect with Daphne:
https://growthwaves.substack.com/
You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
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Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale.
The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.
In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn’t simply build better; they built more innovative paths to market.
This is a talk about flipping the script: why the fastest way to grow isn’t adding more features, but finding the right shortcut to scale.
You’ll learn:
✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO
✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets
✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app
✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app category
If you’re serious about app growth — this talk is your 2025 playbook.
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!
We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀
You can also watch this video here: https://www.youtube.com/watch?v=Dxk4TIvRa30
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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What happens when Raj trades cosmic conversations for app ideas and startups?
In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.
When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most.
That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.
Kunal shares his full journey, from the app idea to launch, and what’s next for IQ121. You’ll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.
PS: Raj might blush around new people, but Kunal’s ready to talk apps - LIVE 😄
You will discover:
✅The real story behind IQ121 and how one family emergency sparked a global idea
✅Why founders should solve problems they’ve actually lived through
✅The growing trend of “family-first tech” and why it’s the next big app category
✅What’s next for IQ121 and how Kunal’s creative background shapes its mission
Learn More:
Explore IQ121:
https://iq121.com
You can also watch this video here: https://www.youtube.com/live/WOvAzavRBdA
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns.
Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.
In this video, you’ll learn:
✅ Why our Indie App Santa app was removed from the App Store
✅ How Apps Gone Free campaigns can skyrocket downloads and revenue
✅ The safe growth hacks that still work for indie developers
✅ Steve’s perspective on Apple’s controversial policies
You can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EM
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.
Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.
We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You’ll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.
You will discover:
✅ The strategy behind scaling an app portfolio to $868K
✅ How to build powerful influencer partnerships that drive authentic growth
✅ The philosophy of “simple is more” and how it fuels sustainable growth
✅ The pricing science behind turning users into loyal, paying customers
Connect with Alim:
https://www.linkedin.com/in/alim-charaniya-08562092/
You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQ
Watch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=share
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.
In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.
You’ll learn 👇
✅ CPI, retention, and ad spend benchmarks across iOS & Android
✅ The biggest shifts in app marketing performance for 2025
✅ Which countries and categories are seeing the best ROI
✅ How to use benchmark data to optimize your UA campaigns
📊 Explore the full report: https://www.appmasters.com/benchmarks
You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers.
Mike’s obsessed with one thing — making apps people keep using.
He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy.
He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend.
If you’re building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying.
You will discover:
✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition
✅ How to turn installs into subscribers in the first 24 hours
✅ The habit-loop framework behind top 10% free-to-paid conversion rates
✅ How to show value before the paywall and prevent early churn
✅ How light AI insight amplifies retention
Learn More:
📱Abide – Bible, Prayer, Meditation App
💼 Connect with Michael on LinkedIn
https://www.linkedin.com/in/rotella
Get unlimited access to all of Abide’s meditations and bedtime stories.
Get 25% Off Abide Premium! 🚀
https://abide.com/ref/appmasters
You can also watch this video here: https://www.youtube.com/live/mEmInDjKInw
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.
Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.
Check out now:
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.
You’ll discover:
✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)
✅ How to test creatives the smart way (and avoid rookie mistakes)
✅ Scaling tactics: budgets, duplicating campaigns & targeting geos
✅ Why ROAS is the only metric that matters long-term
This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀
Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com
You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Discover how to grow an app from zero to $200K/month without outside funding.
Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.
He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.
If you’re just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.
You will discover:
✅ How to bootstrap an app from $0 to $200K/month
✅ Finding product–market fit in a competitive niche
✅ How to learn marketing strategies by analyzing competitors
✅ Real-world lessons from Desmond’s growth journey
Learn More:Check out the app:www.lifereset.com
You can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFs
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Struggling to grow your app’s revenue in 2025?
In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.
We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.
If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.
You will discover:
✅ The 5 biggest monetization trends shaping the app industry in 2026
✅ Why premium pricing is the new normal (and users are okay with it)
✅ How smart pricing & packaging boost conversions and ARPU
✅ Why app-to-web checkout is becoming a growth weapon
Learn More:
Connect with Daphne:
https://growthwaves.substack.com/
You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
*********************************************
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Struggling to make Meta Ads work for your app? 🤔
In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.
You’ll learn:
✅ The future of Web2App funnels (why top apps are using them)
✅ Campaign structure & tracking setup that actually works
✅ Key funnel benchmarks & conversion math you must know
✅ How to send events (Pixel vs. Conversion API)
This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads.
Meta Business Partner specializing in web2app funnels - web2wave
🔗 Learn more at: https://web2wave.com
You can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.
With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.
Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.
If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.
You will discover:
✅ A real-world ad monetization case study behind $450M in revenue
✅ Ad monetization models that unlock massive growth
✅ Mediation system secrets, how to pick and optimize like a pro
✅ Who the true power players are in ad monetization today
Learn More:
Subscribe to Felix’s newsletter:
https://felixbraberg.substack.com/
You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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What if the next million-dollar app doesn’t require code, a big team, or a computer science degree?
In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.
These "single-player utility apps" solve niche problems and scale like crazy.
From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for conversions.
You’ll discover:
✅ Why app ideas don’t need to be complex to make money
✅ How simple 15-screen apps are hitting $40K MRR
✅ The viral strategy behind Cal.ai, Umax, Quitter & more
✅ Why TikTok + Subscriptions = mobile app goldmine
✅ How to niche down for emotional impact (the "Seizure Relief" insight 💡)
These are battle-tested mobile growth lessons from founders who are crushing it without overbuilding.
💬 Drop your biggest app idea mistake in the comments. We’ve all been there.
You can also watch this video here: https://www.youtube.com/watch?v=iDgdcTHooms
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets.
You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players.
Here’s what you’ll learn:
📌 How to position your app to stand out against well-funded competitors
📌 Cost-effective growth tactics that still deliver big results
📌 Proven ways to build retention and loyalty without huge ad spend
📌 Real-time insights from live coaching you can apply right away
You can also watch this video here: https://youtube.com/live/gMY5bSyaciw
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
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